Benchmarking
BENCHMARKING:
Benchmarking is the process of comparing similar products based on size, specification and the competitive parts in the market to get the best class product.
CASE:
Mr. D.S. Pughazhyendhii is a married man who lives in Bangalore which is a highly crowded city. His Family comprises five members including his wife, a five-year-old boy, his father, and his mother. He visits his native place Madurai which is 500kms away from Bangalore once a month. Also, he will be using his car to commute to his office. His budget falls between 8 to 10 lakhs on road. Please suggest to him options so that he will buy a good car for his family.
Note: Pughazhyendhii is fond of big cars
REPORT:
From the above given scenario Mr. Pughazhyendhii the following filter can be applies
- Family of Five Members (Prefering a FIVE SEATER) including a five year old boy.
- Daily usage to commute to his office and mothly trip to his native which is 500km travel. so the monthly travel is around 2500km. (Prefering for DIESEL variant will be a good one)
- Budget falls between 8 to 10 Lakhs on Road and He is fond of big cars (so SUV will be a good choice)
- For a heavy trafiic city like Bengaluru Automatic Transmission will be a bettter choice. but due to budget constraints MANUAL is preferrable.
VEHICLE INDIVIDUAL SPECIFICATIONS:
1. TATA NEXON XM
SPECIFICATIONS
ENGINE 4 Cylinder Turbo
FUEL Diesel
POWER 108bhp at 4000rpm
TORQUE 260Nm at 1500rpm
ARAI MILEAGE 21.1 kmpl
TRANSMISSION Manual - 6 Speed Gear Box
DIMENSION 3993mm X 1811mm x 1606mm
WHEEL BASE 2498mm
GROUND CLEARANCE 209mm
NCAP RATING 5 STAR
PRICE 9.89 Lakh
2. HYUNDAI VENUE
SPECIFICATIONS
ENGINE 4 Cylinder Turbo
FUEL Petrol
POWER 82bhp at 6000rpm
TORQUE 114Nm at 4000rpm
ARAI MILEAGE 17.5 kmpl
TRANSMISSION Manual - 5 Speed Gear Box
DIMENSION 3995mm X 1770mm x 1617mm
WHEEL BASE 2500mm
GROUND CLEARANCE 195mm
NCAP RATING 4 STAR
PRICE 9.50 Lakh
3. KIA SONET HTK PLUS 1.2
SPECIFICATIONS
ENGINE 4 Cylinder
FUEL Petrol
POWER 82bhp at 6000rpm
TORQUE 115Nm at 4500rpm
ARAI MILEAGE 18.4 kmpl
TRANSMISSION Manual - 5 Speed Gear Box
DIMENSION 3995mm X 1790mm x 1642mm
WHEEL BASE 2500mm
GROUND CLEARANCE 205mm
NCAP RATING 3 STAR
PRICE 9.19 Lakh
4. MAHINDRA XUV 300
SPECIFICATIONS
ENGINE 3 Cylinder Turbo
FUEL Petrol
POWER 109bhp at 5000rpm
TORQUE 200Nm at 2000rpm
ARAI MILEAGE 17 kmpl
TRANSMISSION Manual - 6 Speed Gear Box
DIMENSION 3993mm X 1821mm x 1627mm
WHEEL BASE 2600mm
GROUND CLEARANCE 180 mm
NCAP RATING 5 STAR
PRICE 10 Lakh
COMPARISON OF ALL MODELS
CONCLUSION:
I would suggest TATA NEXON XM for Mr. D.S. Pughazhyendhii which has the best in class mileage and NCAP rating, Which also lies within the budget.