Benchmarking
:BENCH-MARKING:
- Benchmarking is a process of measuring the performance of a company’s products, services, or processes against those of another business considered to be the best in the industry.
- Benchmarking is used to identify internal opportunities for improvement. By studying companies with superior performance, breaking down what makes such superior performance possible, and then comparing those processes to how your business operates, you can implement changes that will yield significant improvements.
- Benchmarking is an instance of companies or departments measuring their results against other departments or others in their industry, a practice that can help them understand how they're performing compared to their competitors. Different industries use benchmarks in various ways to accomplish unique objectives.
How to use Benchmarking
- Set goals
- Identify metrics
- Collect data
- Analyze data
- Evaluate
Steps of Benchmarking
- Choose a product, service, or internal department to benchmark.
- Determine which best-in-class companies you should benchmark against – which organizations you’ll compare your business to
- Gather information on their internal performance, or metrics
- Compare the data from both organizations to identify gaps in your company’s performance.
- Adopt the processes and policies in place within the best-in-class performers
Importance of Benchmarking
Benchmarks are important because they:
- Help companies gain a competitive edge in the marketplace
- Encourage employees to work together toward a common goal.
- Relate goals to measurable metrics and performance indicators
- Help companies discover innovative strategies to help their products and services stand out in the marketplace.
- Make it easier to evaluate the strengths and weaknesses of a product or service
Suggesting the suitable Car for Mr. D.S. Pughazhyendhii According to his requirements with the help of Benchmarking:
As Mr. Pughazhyendhii is in fond of big car my suggestion would be that he should buy a car with SUV body type.
Suggested Cars
- Nissan Magnite
- Tata Nexon
- Hyundai Venue
- Maruti Suzuki Vitara Brezza
1.NISSAN MAGNITE:

Specification of Nissan Magnite:
ARAI Mileage 17.7 kmpl City Mileage 13.6 kmpl
Fuel Type Petrol Engine Displacement (cc) 999
No. of cylinder 3 Max Power (bhp@rp) 98.63bhp@5000rpm
Max Torque (nm@rpm) 152nm@2200-4400rpm Seating Capacity 5
Transmission Type Automatic Boot Space (Litres) 336
Fuel Tank Capacity 40.0 Body Type SUV
Ground Clearance Unladen 205
PROS:
- Smartly designed sub-compact SUV. Very well proportioned
- Spacious and practical cabin. A good SUV for the family
- Comfortable ride quality. Bad roads can be tackled with confidence
- Turbo petrol engine offers good drivability and punch.
- Impressive features list
CONS:
- Fitment quality is decent but not premium. Doesn’t feel as rich inside as a Sonet/Venue/XUV300
- Not an exciting or fun to drive car, even with the turbo petrol engine
- No diesel engine option
- Nissan’s sales and service network is currently lagging behind the competition
2. TATA NEXON:


Specification of Tata Nexon:
ARAI Mileage 22.07 kmpl City Mileage 18.5 kmpl
Fuel Type Diesel Engine Displacement (cc) 1497
No. of cylinder 4 Max Power (bhp@rp) 108.49bhp@4000rpm
Max Torque (nm@rpm) 260nm@1500-2750rpm Seating Capacity 5
Transmission Type Automatic Boot Space (Litres) 350
Fuel Tank Capacity 44.0 Body Type SUV
Ground Clearance Unladen 209
PROS:
- Spacious cabin with comfortable rear seats
- Comfortable ride quality
- Looks attractive and modern
- 5-star NCAP safety rating
CONS:
- Engine refinement is lacking
- Infotainment system feels dated
3.HYUNDAI VENUE:

Specification of Hyundai Venue:
ARAI Mileage 20.75 kmpl City Mileage 16.0 kmpl
Fuel Type Petrol Engine Displacement (cc) 898
No. of cylinder 3 Max Power (bhp@rp) 118.41bhp@6000rpm
Max Torque (nm@rpm) 172Nm@1500-4000rpm Seating Capacity 5
Transmission Type Automatic Boot Space (Litres) 350
Fuel Tank Capacity 45.0 Body Type SUV
Ground Clearance Unladen 195
PROS:
- Updated styling makes the Venue look more butch and upmarket.
- Dual-tone interior is classy, good quality of materials in the cabin too.
- Powered driver’s seat, Alexa/Google Home connectivity, Digital driver’s display added to an already expansive feature list.
- 2 Petrol, 1.5 Diesel, 1.0 Turbo - plenty of engine options to choose from.
CONS:
- No diesel-automatic or CNG powertrain on offer.
- Narrow cabin means the Venue is still best suited for four.
- Silly feature omissions like auto day/night IRVM and powered seat height adjustment
4.MARUTI SUZUKI VITARA BREZZA :

Specification of Maruti Suzuki Vitara Brezza:
ARAI Mileage 19.8 kmpl City Mileage 16.0 kmpl
Fuel Type Petrol Engine Displacement (cc) 1462
No. of cylinder 4 Max Power (bhp@rp) 101.65bhp@6000rpm
Max Torque (nm@rpm) 136.8nm@4400rpm Seating Capacity 5
Transmission Type Automatic Boot Space (Litres) 328
Fuel Tank Capacity 48.0 Body Type SUV
Ground Clearance Unladen 195
PROS:
- Spacious interior with a wide backseat
- A good 5-seater
- Comfortable ride quality
- Compact dimensions and light controls make it a great city car
- Expansive list of features: Heads-up display, 360-degree camera, 9-inch touchscreen, sunroof and more
CONS:
- Interior quality should have been better for the price
- No diesel engine option available unlike many alternatives
- Engine offers good useability but isn’t exciting
CONCLUSION:
I would suggest that Mr. D.S. Pughazhyendhii should buy Tata Naxon for his family as it's a safest car in this sagment and fully loaded with features which is best fit for the requirement of Pughazhyendhii's fami