Benchmarking

BENCH-MARKING

Benchmarking is the structured comparison between similar products,services or process on some dimensions of performance.

Automotive Benchmarking can be simply defined as a process of analysing similar products based on selection factors.

CASE 1

Mr. D.S. Pughazhyendhii is a married man who lives in Bangalore which is a highly crowded city. His Family comprises five members including his wife, a five-year-old boy, his father, and his mother. He visits his native place Madurai which is 500kms away from Bangalore once a month. Also, he will be using his car to commute to his office. His budget falls between 8 to 10 lakhs on road. Please suggest to him options so that he will buy a good car for his family.

Note: Pughazhyendhii is fond of big cars.

REPORT

• Mr.D.S.Pughazhyendhii's family includes 5 members therefore the vehicle should be spacious.
• He drives over 2500KM per month and over 30000KM per year commuting to and from the office.
• Diesel variants have better mileage, save fuel costs, and require less up front maintenance over the long run.
• Due to the budget constrains and fuel efficiency,manual tranmission would be best suited for crowded city like Banglore.
• His budget range is from 8-10 lakhs and he also loves big cars.

By analysing the above factors SUV vehicles are the best option

ANALYSIS REGARDING ABOVE COMPARISON:

All these cars are affordable, compact, comfortable and fun to drive as well as fairly equipped to handle bad roads with ease – better than many hatchbacks and sedans.EcoSport is an old horse but has gained a lot of features in the recent updates. The Nexon is easy on the pocket but shy on the equipment front. The XUV300 is the one having more torque and refinement levels but lack in providing automatic variants when this has become a new normal.HYUNDAI VENUE with its upmarket styling, premium interiors, and comprehensive equipment list including a few segment firsts and, of course, performance-oriented engines.The Venue, EcoSport and XUV can automatically dial emergency services if the car senses an airbag has been deployed, further adding peace of mind to the package.The XUV300, EcoSport and Venue feel refined at idle and slow engine speeds, while exon come to life with the typical diesel clatter.VENUE has smooth transmissions that ease driving chores and feels more modern due to the revised features and trim.

FINAL VERDICT

HYUNDAI VENUE is the better model suited for Mr.Pughazhyendhii based on benchmarking report .

REFERENCE

• skill-lync.com
• autocar.com
• auto.hindustantimes.com
• carjasoos.com
• autocarindia.com
• overdrive.in
• carwale.com