Benchmarking

1. Benchmark with presently available cars in the market for the following case.

Mr. D.S. Pughazhyendhii is a married man who lives in Bangalore which is a highly crowded city. His Family comprises five members including his wife, a five-year-old boy, his father, and his mother. He visits his native place Madurai which is 500kms away from Bangalore once a month. Also, he will be using his car to commute to his office. His budget falls between 8 to 10 lakhs on road. Please suggest to him options so that he will buy a good car for his family.

BENCHMARKING

• It is the process of company business to analyze the processes and performance metrics from other companies and standards.
• In automotive industry it is used for comparison of  similar products , services and on dimensions performance. Used to know the availability of the feature and delivery on the basis of customer review.
• It can be operated in different factories and branches or same factory or branches or different competing organization.
• Benchmarking 1 is used for comparing of the price, features and segments, whereas
• Benchmarking 2 is used for comparing the features of individual components.

In the case of Mr. . D.S. Pughazhyendhii , he needs a car which can drive to his office were traffic and crowd is the major concern and even needs a 5 seater as he drives to his hometown monthly with his family and by considering the budget in the range 8-10 lakhs.

He can go with SUV’s or Sedan as they provide 5 seater facility and cargo space. New smaller SUV’s with more cargo space are available with more efficient.

• LIST OF 5 SEATER SUV's WITH ALL MAJOR FEATURES.

MODEL	FUEL TYPE	TRANSMISSION TYPE	MILEAGE (KMPL)	COST (LAKH)
TATA NEXON 1.2	PETROL	AUTOMATIC	17.6	10
TATA NEXON 1.5	DIESEL	AUTOMATIC	23.97	9.19
MARUTHI SUZUKI VITARA	DIESEL	AUTOMATIC	24.3	9.65
FORD ECO SPORT	DIESEL	MANUAL	23	9.90
HYUNDAI CRETA	DIESEL	MANUAL	23.38	10
KIA SELTOS	DIESEL	MANUAL	20	9.99

• If he prefers automatic then TATA NEXON 1.5 will fit in his budget and requirements with good mileage and cargo space.
• If he prefers manual car then Hyundai creta will be better for him.
• The top spec Nexon will give you more feature. It also has a more powerful engine with higher torque. The small size of the car also makes it a better option for city commuting. 
• On the other hand, you will get these advantages when buying the Creta: more spacious room, better after service, and last but not least, good resell price. But its feature offer is nowhere to beat Nexon’s top spec models.

• LIST OF 5 SEATER SEDANS WITH ALL MAJOR FEATURES

MODEL	FUEL TYPE	TRANSMISSION TYPE	MILEAGE (KMPL)	COST (LAKHS)
TATA ZEST XT	DIESEL	MANUAL	23	8.50
MARUTHI SUZUKI CIAZ(SMART HYBRID)	PETRoL	MANUAL	21.56	8.20
TATA ZEST XTA	DIESEL	AUTOMATIC	23	9.23
VOLKSWAGEN AMEO	DIESEL	AUOTMATIC	21.73	10

• If he prefers automatic in sedan then TATA ZEST XTA is better with his budget and requirements and will be suitable for long trip as well as for office drive in the city with considering crowd and even it provides more cargo space for long drive out of the city.

• In case of manual then TATA ZEST XT will be better.

• LIST OF 5 SEATER HATCHBACKS WITH ALL MAJOR FEATURES

MODEL	FUEL TYPE	TRANSMISSION TYPE	MILEAGE (KMPL)	COST (LAKHS)
HYUNDAI GRAND i10	PETROL	AUTOMATIC	20.71	7..5
MARUTHI SUZUKI BALENO	PETROL	ATOMATIC	21.4	10
MARUTHI SUZUKI BALENO	PETROL	MANUAL	21.4

• If he prefers for automatic then baleno will be better and even in case of manual baleno will be better.

CONCLUSION

These list of cars can be considered as his preference according to his budget and requirement and opt for as per his convinence.

As he prefers big cars then SUV’s can chosen as his first choice and then sedan and hatchback as the last preference