Benchmarking

Benchmarking is the process of comparing your own organization, its operations or process against the best in the industry.

The intent is to

• Improving Process
• Reduce Cost and increase Profit
• Customer loyalty and satisfaction.

Benchmarking is a process for obtaining a measeure - a Benchmark.

Types of Benchmarking:

1. Internal Benchmarking: Comparing the performance between the different groups/teams within the organization.

2. External Benchmarking: Comparing an internal process to that of a competetitor or even several other organization/industries.

Specific categories of Benchmarking

• Product Benchmarking:The process in which a company buys the product of a competitor and tears it down to understand its features and performance .
• Process Benchmarking: In this case, the question of how a certain compay is performing better than other in certain cases or in its entirety is measured and compared with own company.The data may be collected by the process of interviews, surveys,market research,site visits etc...
• Competitive Benchmarking: The entire product or process or service may be chosen with the direct head to head competitor.
• Strategic Benchmarking:This is used to develop the vision of a transformed organization to develop core competencies and help to give a sustained competitive advantage.
• Performance Benchmarking: The numerical standard against which the processes of the cient can be compared is called performance Benchmarking.

Kia Sonet

HTK Plus 1.2

₹ 9.05 Lakh

Avg. Ex-Showroom price

Good Things:

• Easy to drive-Compact size,steering that's light with reasonable feedback
• Good Quality-Quality and fit/finish are on par with segment expectations
• Boost Capacity-Reasonably sized boot good for occupants to last seven days.

Could be Better:

• Firm ride quality-Never feels settled, bounces at high spped under full load
• Rear seat space-The rear bench is a squuze for anything more than two adualts

Avg. Ex-Showroom price

Good things:

• True SUV appearance-the appeal lies in its straight design lines/tall stance
• High seating-Upright/commanding driving position,acres of headroom,airy cabin
• Ample storage space
• Easy to drive

Could be Better:

• Engine response
• Slow-speed ride
• Interior design

Tata Nexon

XE

₹ 7.59 Lakh

Avg. Ex-Showroom price

Good things:

• Upmarket looks,five-star G-NCAP safety
• Spacious cabin compared to rivals
• Easy to drive

Could be Better:

• Interior quality
• Low-end grunt from motors
• Infotainment screen not as good as rivals

Hyundai Venue

S 1.2 Petrol

₹ 8.70 Lakh

Avg. Ex-Showroom price

Good things:

• Quality
• Road presence
• Multiple powerstrain options

Could be Better:

• Cramped rear seat
• Unsorted ride quality
• Expensive top-end version

Engine & Transmission