Benchmarking
AUTOMOTIVE BENCHMARKING
Benchmarking is the process of comparison of similar products on some dimensions of performance
Automotive Benchmarking is the process of analyzing the choices of similar products based on the selection factor
and deducing it to final conclusion.
CASE
Mr. D.S. Pughazhyendhii is a married man who lives in Bangalore which is a highly crowded city. His Family comprises five members including his wife, five-year-old boy, his father, and his mother. He visits his native place Madurai which is 500kms away from Bangalore once in a month. Also, he will be using his car to commute to his office. His budget falls between 8 to 10 lakhs on road. Please suggest to him with options so that he will buy a good car for his family.
Note: Pughazhyendhii is fond of big cars and budget below 10 lakhs ON ROAD
REPORT
The above case of Mr. Pughazhyendhii leads to following filters. They are
- The number of commuters is five including his parents and child and hence the vehicle should be spacious with enough leg room.
- He uses his car for Daily office commute and a monthly trip to his native .This would give a total estimate of more than 2500km/month and 20000km/year.
- The budget is from 8-10 Lakhs and he is also fond of big cars
- Based on these underpinning factors the suggestion would be a choice of SUV OR Sedan Cars
- Considering the long run of the vehicle the viable option would be Diesel variant which helps to save fuel costs and other upfront maintenance and also has better mileage.
- In a crowded city like Bengaluru Automatic Gear transmission would be best suited but due to budget constraints and fuel efficiency Manual Transmission is preferred.
MARUTI SUZUKI DZIRE
| Price(On-Road) |
₹ VXI-9.10Lakh; ZXI-9.80Lakh |
|---|---|
| Mileage | 24.1 kmpl |
| Service Cost per Year
|
₹ 5299 |
| Engine | 1197 cc |
| Safety | 2 Star (Global NCAP) |
| Fuel Type | Petrol & CNG |
| Transmission | Manual & Automatic (AMT) |
| Seating Capacity | 5 Seater |
-
Good Things
- Proportionate compact sedan stance
- Feature laden
- Frugal motor
-
Could be Better
- Fit and finish is not segment-leading
- Not involving to drive
Price
Maruti Suzuki Dzire price starts at ₹ 7.66 Lakh and goes upto ₹ 11.19 Lakh (on-road Bangalore). Dzire comes in 9 variants. Dzire top model price in petrol is ₹ 11.19 Lakh. Dzire base model price in cng is ₹ 10.06 Lakh. Whereas the price of Dzire automatic version starts from ₹ 9.50 Lakh.
Maruti Suzuki Dzire Verdict
The Dzire is a well-rounded package that is hard to fault. And with the last update, Maruti has also provided a styling update in the form of a revised fascia. Otherwise, the Dzire continues to be a car with a strong motor, is extremely efficient, has sorted dynamics and is spacious and comfortable overall.
HONDA AMAZE
Honda Amaze Key Specifications
Price 1.5 Diesel-₹10.20 Lakh
S CVT Petrol -₹10.20Lakh
S MT Petrol- 9.10 Lakh
Mileage 18.3 to 24.7 kmpl Engine 1199 to 1498 cc Safety 4 Star (Global NCAP) Fuel Type Petrol & Diesel Transmission Manual & Automatic (CVT) Seating Capacity 5 Seater -
Good Things
- Spacious cabin, big boot
- Fuel-efficient engines
- Ease of driving
-
Could be Better
- Fit and finish in lower areas of the cabin
Honda Amaze Review
Honda Amaze Verdict
The 2021 Honda Amaze is essentially a facelifted version of the outgoing model. Armed with a mild makeover and a longer list of features, this sedan makes sense for a premium, safe, comfortable and spacious compact sedan and fuel-efficient too.
KIA SONET
Kia Sonet Key Specifications
| Price(On Road) |
1.5 HTE diesel-10.50 |
|---|---|
| Mileage | 18.2 to 24.1 kmpl |
| Engine | 998 to 1493 cc |
| Fuel Type | Petrol & Diesel |
| Transmission |
Manual
|
| Seating Capacity | 5 Seater |
-
Good Things
- Flamboyant styling - Great concoction of modern/youthful looks with a rugged stance
- Refined motors/gearboxes - Peppy/smooth performance, good refinement, frugal
- Easy to drive - Compact size, steering that's light with reasonable feedback
- Good quality - Quality and fit/finish are on par with segment expectations
- Boot capacity - Reasonably sized boot good for occupants to last seven days
-
Could be Better
- Firm ride quality - Never feels settled, bounces at high speeds under full load
- Rear seat space - The rear bench is a squeeze for anything more than two adults
- Rear visibility - Is hampered by the chunky C-pillars and compact rear windscreen
Kia Sonet Price
Kia Sonet price starts at ₹ 8.61 Lakh and goes upto ₹ 17.07 Lakh (on-road Bangalore). Sonet comes in 27 variants. Sonet top model price in petrol is ₹ 16.28 Lakh. Sonet base model price in diesel is ₹ 10.67 Lakh. Whereas the price of Sonet automatic version starts from ₹ 11.92 Lakh.
Kia Sonet Verdict
The Kia Sonet is handsome looks, feature-loaded cabin , and many powertrain choices. And also many trims to choose from.
NISSAN MAGNITE
Nissan Magnite Key Specifications
| Price |
₹ 7.05 Lakh onwards XV Premium - 9.71 Lakh XL Turbo CVT- 10.30 Lakh |
|---|---|
| Mileage | 17.7 to 19.3 kmpl |
| Engine | 999 cc |
| Safety | 4 Star (ASEAN NCAP) |
| Fuel Type | Petrol |
| Transmission | Manual & Automatic (CVT) |
| Seating Capacity | 5 Seater |
-
Good Things
- Modern design
- Spacious cabin
- Potent powertrain options
-
Could be Better
- Slow steering
- Heavy controls
NISSAN MAGNITE
Nissan Magnite price starts at ₹ 7.05 Lakh and goes upto ₹ 12.77 Lakh (on-road Bangalore). Magnite comes in 19 variants. Magnite top model price in petrol is ₹ 12.77 Lakh. Whereas the price of Magnite automatic version starts from ₹ 10.62 Lakh.
NISSAN MAGNITE VERDICT
Thus a detailed Benchmarking is done on requirements
and I would like to suggest Mr. D.S. Pughazhyendhii to choose between Honda and Maruthi Suzuki ,because of hassle Free after sales, service and spare and much more reliable.