Digital Marketing 101
A comprehensive and all-inclusive course on Digital Marketing.
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Syllabus
This course is full of best-in-class content by leading faculty and industry experts in the form of videos and projects
Course Overview
- This course will help the content consumer to build a solid foundation in the field of digital marketing.
- Concepts in market research, SEO, SEM, strategy, and other key elements in digital marketing are discussed.
Course Syllabus
On a daily basis we talk to companies in the likes of Tata Elxsi and Mahindra to fine tune our curriculum.
Day 01 - Digital Marketing Foundation
● Elements of Digital Marketing
● Marketing Funnel
● Buyers - Connecting with Online Customers
● Buyer Journey
● Mapping User Flow and Intent
Day 02 - Forming Digital Marketing Strategy
● Defining Objectives and Marketing Strategies
● Value Offering or USP Provided to the Customers
● Creating Buyer Personas
● Identifying the Target Markets/Audiences
● Setting up Targets/KPIs
● One-page Overview Marketing Roadmap
Day 03 - Data-Driven Digital Marketing Framework
● Data Blocks
● CDP - Progressive Profiling
● AdTech
● MarTech
● Programmatic Advertising
● Online Analytical Tools
● Third-Party Tools to Understand Performance
● Key Insights Collection and Takeaway Formulation
● Customer Feedback and Review
Day 04 - Digital Marketing Channels - Selection and Optimisation
● Digital Channel Planning
● Messaging Framework
● Agile Methodology
Day 05 - Reporting and Measurement Setup
● Channel Level KPIs and Performance
● Reporting Tools and Attribution Models
● Channel Specific Optimisations and Recommendations Based on Data
● Reporting Templates and Attribution Models
Day 06 - Additional Marketing Channels and Trends Analysis + Tools
● Influencer Marketing and Automation
● Interactivity, Intent Guidance, and Chatbots
● AI, Virtual Reality, and Augmented Reality
● Digital Marketing Evolution and Web 3.0
Our courses have been designed by industry experts to help students achieve their dream careers
Ratings & Reviews by Learners
Skill-Lync has received honest feedback from our learners around the globe.
Flexible Pricing
Talk to our career counsellors to get flexible payment options.
INR 40,000
Inclusive of all charges
Become job ready with our comprehensive industry focused curriculum for freshers & early career professionals
1 Year Accessto Skill-Lync’s Learning Management System (LMS)
Personalized Pageto showcase Projects & Certifications
Live Individual & Group Sessionsto resolve queries, Discuss Progress and Study Plans.
Personalized & Hands-OnSupport over Mail, Telephone for Query Resolution & Overall Learner Progress.
Job-Oriented Industry Relevant Curriculumavailable at your fingertips curated by Global Industry Experts along with Live Sessions.
Instructors profiles
Our courses are designed by leading academicians and experienced industry professionals.
1 industry expert
Our instructors are industry experts along with a passion to teach.
10 years in the experience range
Instructors with 10 years extensive industry experience.
Areas of expertise
- Digital Content Strategy
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