Digital Marketing 101
A comprehensive and all-inclusive course on Digital Marketing.
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Syllabus
This course is full of best-in-class content by leading faculty and industry experts in the form of videos and projects
Course Overview
- This course will help the content consumer to build a solid foundation in the field of digital marketing.
- Concepts in market research, SEO, SEM, strategy, and other key elements in digital marketing are discussed.
Course Syllabus
On a daily basis we talk to companies in the likes of Tata Elxsi and Mahindra to fine tune our curriculum.
Day 01 - Digital Marketing Foundation
● Elements of Digital Marketing
● Marketing Funnel
● Buyers - Connecting with Online Customers
● Buyer Journey
● Mapping User Flow and Intent
Day 02 - Forming Digital Marketing Strategy
● Defining Objectives and Marketing Strategies
● Value Offering or USP Provided to the Customers
● Creating Buyer Personas
● Identifying the Target Markets/Audiences
● Setting up Targets/KPIs
● One-page Overview Marketing Roadmap
Day 03 - Data-Driven Digital Marketing Framework
● Data Blocks
● CDP - Progressive Profiling
● AdTech
● MarTech
● Programmatic Advertising
● Online Analytical Tools
● Third-Party Tools to Understand Performance
● Key Insights Collection and Takeaway Formulation
● Customer Feedback and Review
Day 04 - Digital Marketing Channels - Selection and Optimisation
● Digital Channel Planning
● Messaging Framework
● Agile Methodology
Day 05 - Reporting and Measurement Setup
● Channel Level KPIs and Performance
● Reporting Tools and Attribution Models
● Channel Specific Optimisations and Recommendations Based on Data
● Reporting Templates and Attribution Models
Day 06 - Additional Marketing Channels and Trends Analysis + Tools
● Influencer Marketing and Automation
● Interactivity, Intent Guidance, and Chatbots
● AI, Virtual Reality, and Augmented Reality
● Digital Marketing Evolution and Web 3.0
Our courses have been designed by industry experts to help students achieve their dream careers
Ratings & Reviews by Learners
Skill-Lync has received honest feedback from our learners around the globe.
Instructors profiles
Our courses are designed by leading academicians and experienced industry professionals.
1 industry expert
Our instructors are industry experts along with a passion to teach.
10 years in the experience range
Instructors with 10 years extensive industry experience.
Areas of expertise
- Digital Content Strategy
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