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Digital Marketing 101

A comprehensive and all-inclusive course on Digital Marketing.

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Omkar Dinkar


Top Engineering College in Nashik - MET Institute of Engineering, Bhujbal Knowledge City

Pushkar Sonwane


Deogiri Institute Of Technology & Manegement

Pravin Magar


Dr. D. Y. Patil Institute of Technology

Shruti Jadhav

Speed Engineering Solutions

Sandip University

Shubham Nashirkar

UPR Engineering Pvt Ltd

Shri Datta Meghe Polytechnic

Ritik Rathi


Prof.Ram Meghe Institute of Technology & Research

Meghraj Patil

Tech Mahindra

Sinhgad College of Engineering, Pune

Akshay Pawar

Equilibrium Solutions

MET's Institute Of Engineering, Nashik, Maharashtra, India


This course is full of best-in-class content by leading faculty and industry experts in the form of videos and projects

Course Overview

  • This course will help the content consumer to build a solid foundation in the field of digital marketing.
  • Concepts in market research, SEO, SEM, strategy, and other key elements in digital marketing are discussed.

Course Syllabus

On a daily basis we talk to companies in the likes of Tata Elxsi and Mahindra to fine tune our curriculum.

Day 01 - Digital Marketing Foundation

● Elements of Digital Marketing
● Marketing Funnel
● Buyers - Connecting with Online Customers
● Buyer Journey
● Mapping User Flow and Intent

Day 02 - Forming Digital Marketing Strategy

● Defining Objectives and Marketing Strategies
● Value Offering or USP Provided to the Customers
● Creating Buyer Personas
● Identifying the Target Markets/Audiences
● Setting up Targets/KPIs
● One-page Overview Marketing Roadmap

Day 03 - Data-Driven Digital Marketing Framework

● Data Blocks
● CDP - Progressive Profiling
● AdTech
● MarTech
● Programmatic Advertising
● Online Analytical Tools
● Third-Party Tools to Understand Performance
● Key Insights Collection and Takeaway Formulation
● Customer Feedback and Review

Day 04 - Digital Marketing Channels - Selection and Optimisation

● Digital Channel Planning
● Messaging Framework
● Agile Methodology

Day 05 - Reporting and Measurement Setup

● Channel Level KPIs and Performance
● Reporting Tools and Attribution Models
● Channel Specific Optimisations and Recommendations Based on Data
● Reporting Templates and Attribution Models

Day 06 - Additional Marketing Channels and Trends Analysis + Tools

● Influencer Marketing and Automation
● Interactivity, Intent Guidance, and Chatbots
● AI, Virtual Reality, and Augmented Reality
● Digital Marketing Evolution and Web 3.0

Our courses have been designed by industry experts to help students achieve their dream careers

Ratings & Reviews by Learners

Skill-Lync has received honest feedback from our learners around the globe.

Google Rating

Digital Marketing 101

Instructors profiles

Our courses are designed by leading academicians and experienced industry professionals.


1 industry expert

Our instructors are industry experts along with a passion to teach.


10 years in the experience range

Instructors with 10 years extensive industry experience.


Areas of expertise

  • Digital Content Strategy

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