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Digital Marketing 101

A comprehensive and all-inclusive course on Digital Marketing.

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Syllabus

This course is full of best-in-class content by leading faculty and industry experts in the form of videos and projects

Course Overview

  • This course will help the content consumer to build a solid foundation in the field of digital marketing.
  • Concepts in market research, SEO, SEM, strategy, and other key elements in digital marketing are discussed.

Course Syllabus

On a daily basis we talk to companies in the likes of Tata Elxsi and Mahindra to fine tune our curriculum.

Day 01 - Digital Marketing Foundation

● Elements of Digital Marketing
● Marketing Funnel
● Buyers - Connecting with Online Customers
● Buyer Journey
● Mapping User Flow and Intent

Day 02 - Forming Digital Marketing Strategy

● Defining Objectives and Marketing Strategies
● Value Offering or USP Provided to the Customers
● Creating Buyer Personas
● Identifying the Target Markets/Audiences
● Setting up Targets/KPIs
● One-page Overview Marketing Roadmap

Day 03 - Data-Driven Digital Marketing Framework

● Data Blocks
● CDP - Progressive Profiling
● AdTech
● MarTech
● Programmatic Advertising
● Online Analytical Tools
● Third-Party Tools to Understand Performance
● Key Insights Collection and Takeaway Formulation
● Customer Feedback and Review

Day 04 - Digital Marketing Channels - Selection and Optimisation

● Digital Channel Planning
● Messaging Framework
● Agile Methodology

Day 05 - Reporting and Measurement Setup

● Channel Level KPIs and Performance
● Reporting Tools and Attribution Models
● Channel Specific Optimisations and Recommendations Based on Data
● Reporting Templates and Attribution Models

Day 06 - Additional Marketing Channels and Trends Analysis + Tools

● Influencer Marketing and Automation
● Interactivity, Intent Guidance, and Chatbots
● AI, Virtual Reality, and Augmented Reality
● Digital Marketing Evolution and Web 3.0

Our courses have been designed by industry experts to help students achieve their dream careers

Ratings & Reviews by Learners

Skill-Lync has received honest feedback from our learners around the globe.

Google Rating
4.8

Digital Marketing 101

Instructors profiles

Our courses are designed by leading academicians and experienced industry professionals.

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1 industry expert

Our instructors are industry experts along with a passion to teach.

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10 years in the experience range

Instructors with 10 years extensive industry experience.

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Areas of expertise

  • Digital Content Strategy

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