Digital Marketing 101
A comprehensive and all-inclusive course on Digital Marketing.
- Duration
- 6 weeks
- Content
- 7 hours
- Mode
- Online
What you'll
be able to do.
- This course will help the content consumer to build a solid foundation in the field of digital marketing.
- Concepts in market research, SEO, SEM, strategy, and other key elements in digital marketing are discussed.
6 modules,
built with industry.
01Digital Marketing 101
- Day 01 - Digital Marketing FoundationW01
● Elements of Digital Marketing
● Marketing Funnel
● Buyers - Connecting with Online Customers
● Buyer Journey
● Mapping User Flow and Intent - Day 02 - Forming Digital Marketing StrategyW02
● Defining Objectives and Marketing Strategies
● Value Offering or USP Provided to the Customers
● Creating Buyer Personas
● Identifying the Target Markets/Audiences
● Setting up Targets/KPIs
● One-page Overview Marketing Roadmap - Day 03 - Data-Driven Digital Marketing FrameworkW03
● Data Blocks
● CDP - Progressive Profiling
● AdTech
● MarTech
● Programmatic Advertising
● Online Analytical Tools
● Third-Party Tools to Understand Performance
● Key Insights Collection and Takeaway Formulation
● Customer Feedback and Review - Day 04 - Digital Marketing Channels - Selection and OptimisationW04
● Digital Channel Planning
● Messaging Framework
● Agile Methodology - Day 05 - Reporting and Measurement Setup W05
● Channel Level KPIs and Performance
● Reporting Tools and Attribution Models
● Channel Specific Optimisations and Recommendations Based on Data
● Reporting Templates and Attribution Models - Day 06 - Additional Marketing Channels and Trends Analysis + ToolsW06
● Influencer Marketing and Automation
● Interactivity, Intent Guidance, and Chatbots
● AI, Virtual Reality, and Augmented Reality
● Digital Marketing Evolution and Web 3.0
- Day 01 - Digital Marketing FoundationW01
One fee.
Everything included.
Become job ready with our comprehensive industry focused curriculum for freshers & early career professionals
- 1 Year Access
- Personalized Page
- Live Individual & Group Sessions
- Personalized & Hands-On
- Job-Oriented Industry Relevant Curriculum
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Not sure it's
the right fit?
A counsellor will walk you through the syllabus, projects and fee options — and tell you honestly if another course suits you better.