Project 9

Final Design Project

Design brief
• To design a premium hatchback
• The design should be appealing for the middle class.The hatchbacks
will have same interior space as of a sedan.
• The design should be simple and modern.
• The car should have normal ground clearance.
• A hatchback will offer more mileage since has less weight as
compared with the sedans.
• Rear overhangs should be smaller.
• The cars should be sporty in its design.

Target customer
• Young
• Enthusiastic
• Family man/women
• Achiever
• Strong.

Design research
• Budget friendly.
• Powerful body styling.
• Simple.
• Classy
• Sporty

Trend analysis and forecasting
• In india the roads needs cars with moderate ground clearance
• Most house has atleast 4 adults-so 4 doors.
• Most of todays hatchbacks are sporty and powerful in its stance
• Side glass:body side=30:70
• Most of todays cars use 16 inch alloys
• Sporty and muscular looking.
• The automotive sector is in a changing phase to electric.
• This car can be designed as a Hybrid electric car

Ideation steps

Packaging

Different Views

Interior ideation