Project 6
BRAND
A brand is the name, term, design, symbol or any other feature that identifies one seller’s products from other sellers.Brands are utilized in every aspect of the business,marketing and advertising.
Brands are there in all of the industries. Popular automotive brands are.
- BMW
- Audi
- Mercedes
- Ferrari
- Lamborghini
- Porsche
- Volvo
- Aston Martin
- Honda,Toyota
- Maruti Suzuki
- Tata Motors etc.
The above list include a wide range of brands who manufactures cars from luxury to common man’s cars.The list is incomplete.There are a large no of brands out there.Only some are mentioned.
BMW
Bayerische Motoren Werke AG, abbreviated as BMW is a German multinational manufacturer of performance luxury vehicles headquartered in Munich, Bavaria, Germany. The corporation was founded in 1916 as a manufacturer of aircraft engines, which it produced from 1917 until 1918 and again from 1933 to 1945.
Automobiles are marketed under the brands BMW, Mini and Rolls-Royce, and motorcycles are marketed under the brand BMW Motorrad. In 2017, BMW was the world's fourteenth-largest producer of motor vehicles, with 2,279,503 vehicles produced.[2] The company has significant motor-sport history, especially in touring cars, sports cars, and the Isle of Man TT.
Isetta
The Isetta is an Italian-designed microcar built under license in a number of different countries, including Argentina, Spain, Belgium, France, Brazil, Germany, and the United Kingdom. Because of its egg shape and bubble-like windows, it became known as a bubble car, a name also given to other similar vehicles.
In 1955, the BMW Isetta became the world's first mass-production car to achieve a fuel consumption of 3 L/100 km. It was the top-selling single-cylinder car in the world, with 161,728 units sold. Initially manufactured by the Italian firm Iso SpA, the name Isetta is the Italian diminutive form of Iso, meaning "little Iso".
Lot of persons were inspired by the design of Bubble car and they have redesigned to create a new model. For example:
Microlino
In 2016, Swiss entrepreneur Wim Ouboter, from Micro Mobility Systems, showed a proof-of-concept electric car, the Microlino – based on the original Isetta body design, but with a new chassis and suspension – at the Geneva Motor Show. Production of the vehicle in Italy was set to commence by the end of 2017, but was postponed to late 2018. The company reported in September 2018 it had pre-orders for 8,000 vehicles, which would cost EUR 12,000 each.
We have redesigned by taking reference fromthe Isetta/ Bubble car. The sketches are attached below:
