BENCHMARKING - REPORT ON CARS
BENCHMARKING - REPORT ON CARS
OBJECTIVE : Picking up a car as per customer's requirement with the help of Benchmarking.
Benchmarking : Benchmarking in the automobile industry involves a structured comparison between similar products, services on some dimensions of Performance.
Customer’s requirements:
- Price Range : 8 - 10 lakh
- Occupancy : 5 members
- Usage :
- Routine - Office
- Planned - Trip/Vacation - 1000km (once in a month)
Car Options:
- Tata Nexon
- Maruti Suzuki Vitara Brezza
- Ford Ecosport
- Mahindra XUV300
- Hyundai Venue
- Maruti Suzuki Swift
1. Tata Nexon :
2. Maruti Suzuki Vitara Brezza :
3. Ford Ecosport :
4. Mahindra XUV300 :
5. Hyundai Venue :
6. Maruti Suzuki Swift :
Verdict:
- It's testament to how good the older compact SUVs still are, despite the newer ones adding more polish, that the points are so close between them all. The Swift is a bestseller for a reason, it does most things reasonably well, and will go the furthest on every litre of fuel. The EcoSport has benefitted from a host of updates, but there's no hiding the fact that it's getting on in years, and is expensive for a fully kitted out variant. The Nexon will fit the bill for most people looking for a good deal, except for those with OCD about quality, since it doesn't seem to age very well. The XUV300 didn't feel as stable, sure-footed or sporty. This inconsistent quality makes it hard to recommend it at its current price point, not to mention that despite it having the most spacious interiors, the feel from the cabin is a little too 90s for our liking.
- Considering all aspects - Design, Interior, Exterior, Performance, Mileage, Spacing, Ride quality, Safety, Price, etc. Hyundai Venue is the winner scoring - 8.5/10
NOTE: Though Maruti Suzuki Swift ZXi Score (expect safety) is more than Hyundai Venue but Considering Safety aspect as major priority it stood Second
Conclusion:
