Benchmarking

BENCH MARKING:

"Benchmarking is a process of measuring the performance of a company' Products, Services or Processes against those of another business considered to be best in the class". In Simple words Benchmarking can be called as "Technical Comparison" There are some steps in Benchmarking Process

1- Planning
2- Collection Of Information
3- Analysis Of Data
4- Implementation
5- Monitoring

Here we are concerned with Benchmarking of AUTOMOBILE (Passenger Car in specific). The complete Development process of a Car take 3-6 years in general. There are some certain steps that are need to be followed for the development of a Car. The very first and most important step is Pre-design and Development. This step lays the foundation of development of a car. This step will Decide that "What we are going to develop".
This Step included two types of Benchmarking that are as follows:-

(i) Benchmarking] :- This involves Technical Comparison and Analysis at Product or Car Level. Here the concerned engineer will compare their product to be made with already present products in market such as Defining the Competitors, comparing the Prize and other major Specifications.

(in) Benchmarking 2:- It is further step of Benchmarking where the emphasis is laid solely over a particular part of the car such as Hood, Roof etc, and the the comparison and analysis is done over this particular commodity. Here the focus is at more precise level where the analysis will be done with taking Thickness, weight etc of the particular part such as roof in consideration to affect the Car body as whole.

The point of benchmarking is to identify internal opportunities for improvement. By studying companies with superior performance, breaking down what makes such superior performance possible, and then comparing those
processes to how your business operates, you can implement changes that will yield significant improvements. That might mean tweaking a product's features to more closely match a competitor's offering, or changing the scope of services you offer, or installing a new customer relationship management (CRM) system to enable more personalized communications with customers. There are two basic kinds of improvement opportunities: continuous and dramatic. Continuous improvement is incremental, involving only small adjustments to reap sizeable advances. Dramatic improvement can only come about through reengineering the whole internal work processes

BENEFITS:

In addition to helping companies become more efficient and profitable, benchmarking has other benefits, too, such as:

• Improving employee understanding of cost structures and internal processes
  
  
• Encouraging team-building and cooperation in the interests of becoming more competitive
  
  
• Enhancing familiarity with key performance metrics and opportunities for improvement company-wide

Major Demands To Be Addressed:

Economy:- Mr. Pughazhyendhii Have a Budget range of 8-10 Lakhs. At the same time He is fond of Big Cars. But once the Car's Length exceeds 4 Meter, there is a huge hike in Excise Duty by the Government. So most appropriate Car for him will be the one which falls under Sub 4 meter Category but also not very less whose size does not excite the owner.

Mileage:- As Mr. Pughazhyendhii drives to his office daily in a crowded city. Assuming that his office distance from his home is somewhere between 5 to 15 Kms. Given The Heavy Traffic and On Weekdays driving to office, Having an optimum Mileage Range is need of the hour.

Safety:- Safety is one of the most sought out demand in today's world anywhere and while driving it is even more important. Adding to that there is a 5 year old son and 2 old Parents. So safety is most desirable here which include the aspects that whether the car does have the Child Seat Anchor Points or not. Also Car have Seat Belt warning or not. Facility of Airbags

Compatible for Long Journeys:- The whole family visit To Their Native place which is 500 Kms away from their home so A Car that facilitates the long tour is of the needs for this family. Having enough Boot Space for Luggage ( that is expected when the famliy is going for such a long distance) Having a Large enough Fuel Tank Capacity
which eliminates the frequent need of Refilling.

Others:- Such as where the transmission is automatic or not. Length of Car

So here by Benchmarking of 4 cars which would be most suited for Mr.Pughazhyendhii is followed.

1-TATA NEXON

MODELS/SPECIFICATIONS:-

• ARAI Mileage:- 21.5 kmpl
• Engine Displacement (cc):- 1497
• Max Torque (nm@rpm):- 260Nm@1500-2750rpm
• Transmission Type:-Automatic
• Fuel Tank Capacity:- 44
• Max Power (bhp@rpm):- 108.5bhp@4000rpm
• Seating Capacity:-5
• Boot Space (Litres):- 350
• Body Type:- SUV
• Safety:- 16.06/17
  
  Pros:
  1. Best in class safety package
  2. Powerful engines (petrol & diesel)
  3. Ride and feels like a big vehicle
  
  Cons:
  1. Quality of plastic inside the cabin
  2. Sluggish infotainment
  3. Slightly hard ride

2-HYUNDAI VENUE

MODELS/SPECIFICATIONS:-

• ARAI Mileage:- 18.14kmpl
• Engine Displacement (cC):- 998
• Max Torque (nm@rpm):- 171.6Nm@1500-4000rpm
• Transmission Type:-Automatic
• Fuel Tank Capacity:- 45
• Max Power (bhp@rpm):- 118.35bhp@6000rpm
• Seating Capacity:- 5
• Boot Space (Litres):- 350
• Body Type:- SUV
• Safety:- 4 stars NCAP rating
  
  Pros:1. Ease of driving on offer
  2. Three different engine options
  3. Feature loaded
  
  Cons:
  1. Isn't as big as rivals
  2. No diesel automatic on offer
  3. 1.2 petrol is weak on punch

3-MARUTI SUZUKI VITARA BREZZA

MODELS/SPECIFICATIONS:-

• ARAI Mileage:- 18.76kmpl
• Engine Displacement (cc):- 1462
• Max Torque (nm@rom):- 138Nm@4400rpm
• Transmission Type:- Automatic
• Fuel Tank Capacity:- 48
• Max Power (bhp@rpm):- 103.26bhp@6000rpm
• Seating Capacity:- 5
• Boot Space (Litres):- 328
• Body Type:- SUV
• Safety:- 12.51/17
  
  Pros:
  1. Peppy & efficient 1.5 petrol
  2. Good value for money
  3. Neutral ride, easy to drive
  
  Cons:
  1. No more diesel option
  2. Rivals offer more space
  3. Design isnic½t attractive as before

4-FORD ECO SPORT

The Ford Ecosport is considered as one of the best sub-4m compact SUVs currently on sale in the Indian market. The car gets powerful and refined engines and also comes with an aggressive and appealing design language. If you in the market to buy a new compact SUV and wondering if the Ecosport is the best of all.

MODELS/SPECIFICATIONS:-

• ARAI Mileage:- 21.7kmpl
• Engine Displacement (cC):- 1498
• Max Torque (nm@rom):- 215Nm@1750-2500rpm
• Transmission Type:- Manual
• Fuel Tank Capacity:- 52
• Max Power (bhp@rpm):- 98.63bhp@3750rpm
• Seating Capacity:-5
• Boot Space (Litres):- 352
• Body Type:- SUV
• Safety:- 4 stars NAP rating
  
  Pros:
  1. Build Quality
  2. Powerful and Responsive Engines
  3. Looks
  4. Driving Dynamics
  5. Long List Of Safety Features
  
  Cons:
  1. Not So VFM
  2. Feels Dated
  3. Stiff Suspension Setup
  4. Narrow Second Row
  5. Thick A-Pillar Causes Blind Spot

COMPARISON MODELS/SPECIFICATION

Models /specification	TATA NEXON	HYUNDAI VENUE	MARUTI SUZUKI VITARA BREZZA	FORD ECO SPORT
ARAI Milage	21.5 kmpl	18.14 kmpl	18.76 kmpl	21.7 kmpl
Engine Displacement	1497	998	1462	1498
Max Torque(nm@rpm)	260Nm@1500- 2750rpm	171.6Nm@1500-4000rpm	138Nm@4400rpm	215Nm@1750-2500rpm
Transmission Type	Automatic	Automatic	Automatic	Manual
Fuel Tank Capacity	44	45	48	52
Max Power(bhp@rpm)	108.5bhp@4000rpm	118.35bhp@6000rpm	103.26bhp@6000rpm	98.63bhp@3750rpm
Seating Capacity	5	5	5	5
Boot Space (litres)	350	350	328	352
Body Type	SUV	SUV	SUV	SUV
Safety	16.06/17	4 star NCAP rating	12.51/17	4 star NCAP rating

CONCLUSION:

I would suggest Tata Nexon for Mr. D.S. Pughazhyendhii family, Nexon is a excellent offering which is safest car in its segment. It is also value for money product with class leading features.It's a 5 seater vehicle complete for his family and we all need family's safety is most important and this vehicle is the safest vehicle of india and average is very good,good performance and overall its stylish vehicle with new technology.