Benchmarking

Benchmarking

Benchmarking is defined as the process of measuring products, services, and processes against those of organizations known to be leaders in one or more aspects of their operations. Benchmarking provides necessary insights to help you understand how your organization compares with similar organizations, even if they are in a different business or have a different group of customers.

Benchmarking has been classified into two distinct categories:

• TECHNICAL BENCHMARKING

Technical benchmarking is performed by design staff to determine the capabilities of products or services, especially in comparison to the products or services of leading competitors. For example, on a scale of one to four, four being best, how do designers rank the properties of your organization’s products or services? If you cannot obtain hard data, the design efforts may be insufficient, and products or services may be inadequate to be competitive.

• COMPETITIVE BENCHMARKING

Competitive benchmarking compares how well (or poorly) an organization is doing with respect to the leading competition, especially with respect to critically important attributes, functions, or values associated with the organization’s products or services. For example, on a scale of one to four, four being best, how do customers rank your organization’s products or services compared to those of the leading competition? If you cannot obtain hard data, marketing efforts may be misdirected and design efforts misguided.

The Benefits of Benchmarking

1. Gain an independent perspective about how well you perform
2. Drill down into performance gaps to identify areas for improvement
3. Develop a standardized set of processes and metrics
4. Enable a mind-set and culture of continuous improvement
5. Set performance expectations
6. Monitor company performance and manage change

BENCHMARKING CASE STUDIES

1. Benchmark with presently available cars in the market for the following case.

Mr. D.S. Pughazhyendhii is a married man who lives in Bangalore which is a highly crowded city. His Family comprises five members including his wife, a five-year-old boy, his father, and his mother. He visits his native place Madurai which is 500kms away from Bangalore once a month. Also, he will be using his car to commute to his office. His budget falls between 8 to 10 lakhs on road. Please suggest to him options so that he will buy a good car for his family.

REQUIREMENT

Mr. D.S. Pughazhyendhii’s majar requirement in the car are

• Found of big Car
• 5-7 Seats for his Family members
• Good Mileage
• Good car for easy commuting with in city and long drive

FACTOR CONSIDER BENCHMARKING THE CAR

Based on the top selling in 2020-2021, factor of benchmark and considering the Mr D.S. Pughazhyendhii’s requirements, in a car I recommend following Cars to him

Considering the big car I would like to suggest go with the (SUV and Sedan) Type of car

• Maruti Ertiga (MUV)
• Tata Nexon
• Honda WRV
• Mahindra eKUV100
• Tata Xpres-T EV

1.Maruti Ertiga (MUV)

On Road Price in Bangalore: 8.35 lac

Specification

Mileage (kmpl) : 20.3 kmpl to 26.11 kmpl

Gear box : 6 Speed

Fuel Type : Petrol

Transmission : Manual/Automatic

Seating Capacity : 7

Engine Disp : Petrol1462 cc

Length width Height : 4395*1735*1690

Power : 10.65bhp@6000rpm

Torque (nm@rpm) : 136.8nm@4400

+ve point

• Best car on a budget and in terms of maintenance cost mileage, interior, looks, luxurious feel, space, and colour.

• Comfortable 7-seater family car
• Lots of practical storage
• High fuel efficiency
• Available with CNG as well
• Facelift gets a proper 6-speed automatic transmission
• More safety features like 4-airbags introduced

-ve points

• The feature and safety are not up to the mark. It lacks a soul of driving experience.

2.TATA NEXON (SUV)

On Road Price in Bangalore: 7.55 lac

Specification

Mileage (kmpl) : 17 kmpl to 21 kmpl

Gear box : 6 Speed

Fuel Type : Diesel

Transmission : Manual/Automatic

Seating Capacity : 5

Engine Dips : 1497 cc

Length width Height : 3993*1811*1606

Max Torque (nm@rpm): 260nm@1500-2750rpm

Max Power (bhp@rpm): 108.49bhp@4000rpm

+ve points

• Spacious cabin with comfortable rear seats
• Comfortable ride quality
• Looks attractive and modern
• 5-star NCAP safety rating

-ve Points

• Feels uninvolving to Drive and few rough edges

3.Honda WRV (SUV)

On Road Price in Bangalore: 8.08 lac

Specification

Mileage (kmpl) : 17.5 kmpl to 25 kmpl

Gear box : 6 Speed

Fuel Type : Petrol

Transmission : Manual

Seating Capacity : 5

Engine Dips : Petrol 1199 cc

Length width Height : 3999*1734*1601

Max Torque (nm@rpm) : 110Nm@4800rpm

Max Power (bhp@rpm) : 88.7bhp@6000rpm

+ve points

• First car in the segment to get a sunroof.
• Adequate cabin space for the whole family. Senior citizens can get in and out comfortably too.
• Both engines are fuel-efficient and offer good city driveability.

-ve points

• Misses out on Jazz’s CVT automatic gearbox. No adjustable rear headrests, split rear seat or magic seats either.
• Petrol engine feels strained under full passenger loads. Average highway performance.
• Interior finish quality could have been better.

4.Mahindra eKUV100 (SUV)

On Road Price in Bangalore: 8.25 lac

Specification

Mileage (Range) : 147 km /Charge

Gear box : Automatic

Fuel Type : Electric

Transmission : Automatic

Seating Capacity : 5

Max Torque : 120NM

Length width Height : 3999*1734*1601

Power (bhp@rpm) : 54PS

+ve points

Mahindra ekuv100 is such a best electric car as compared with others and also the price is very low in comparison with others

-ve points

Range per charge is low

5.Tata Xpres-T EV

On Road Price in Bangalore: 9.75 lac

Specification

Top Speed : 80kmph

Mileage (Range/charge): 165km-213km (Range)

Charging time : 90-110 min

Gear box : Automatic

Fuel Type : Electric

Battery pack : 16.5kwh

Transmission : Automatic

Seating Capacity : 5

Max Torque : 105 Nm

Length width Height : 3993*1677*1537

Power (bhp@rpm) : 41PS

+ve points

Best electric car under 10 lac with good range

-ve Point

To charging the car its take 90 to 110 min

Conclusion

• Maruti Ertiga (MUV) -(Rejected) After doing benchmark study of 5 vehical we conculed that Maruti Ertiga is best car under the 10 lac and for long drive but it is the too large Mr. D.S. Pughazhyendhii traval to his native onece in month and he spend more time in banglore whitch is crowed city thats why we reject Maruti Ertiga
• Honda WRV(Rejected)-due to low mileage and safety purpose
• Mahindra eKUV100 (Rejected)-electric cars are the new technology its really great and eco friendly but the due to small reange and the cgarging sation not available at rular area thats why we rejected
• Tata Xpres-T EV-(Rejected)-electric cars are the new technology its really great and eco friendly but the due to small reange and the cgarging sation not available at rular area thats why we rejected
• TATA NEXON (SUV)-(Accepted)-its full fill all requirement of Mr. D.S. Pughazhyendhii