Benchmarking
Question:-
Benchmark with presently available cars in the market for the following case.
Mr. D.S. Pughazhyendhii is a married man who lives in Bangalore which is a highly crowded city. His Family comprises five members including his wife, a five-year-old boy, his father, and his mother. He visits his native place Madurai which is 500kms away from Bangalore once a month. Also, he will be using his car to commute to his office. His budget falls between 8 to 10 lakhs on road. Please suggest to him options so that he will buy a good car for his family.
Note: Pughazhyendhii is fond of big cars
Answers:-
BENCHMARKING
- Benchmarking in the automobile industry involves a structured comparison between similar products, services,or processes on some dimensions of performance.it is the stage used in a vehicle development process.
- It can be used to compare the availability and delivery of features in a product and features in a product and in this form often provides the basis of consumer tests and reviews which generates ranking amongst competitors.
- it can also be used in process innovation by analyzing how different organizations perform better. process benchmarking can operate at several levels such as, between similar processes within the same factory, between different factories, different competing organizations, and between different sectors, using the same process.
- Benchmarking can be classified as benchmarking I and Benchmarking II.
- Benchmarking I include defining competitors, price, specifications, and features of the segments.
- Benchmarking II include component-wise comparison from competitor vehicle to reduce the weight of the car thereby improving the performance.
REQUIREMENTS OF Mr. D.S. Pughazhyendhii
- He needs a car which can perform better in a crowded area.
- The cost of a car should be between 8 to 10 lakhs.
- It should be a minimum 5-passenger car.
- He likes big cars e.g SUVs
Suggestable Cars
- Tata Nexon
- Hyundai venue
- Maruti Suzuki VItara Brezza
- Ford Eco Sports
TATA NEXON
- Best in class sefety pacakage
- powerful engines (petrol & diesel)
- Ride and feels like big vehicle
- quality of platic inside thge cabin
- sluggish infotainment
- slightly hard ride
Models/specification of Tata nexon
ARAI Mileage - 21.5 kmpl
Engine dispplacement(cc)-1497
Max torque(nm@rpm)-260nm@1500-2750rpm
Transmission type-automatic
fuel tank capacity-44
max power-108.5bhp@400rpm
seating capacity-5
boot space-350 liters
body type-SUV
Saftey-16.06/17
HYUNDAI VENUE
- Ease of driving on offer
- three different engine options
- feature loaded
- isnt as big rivals
- no diesel automatic on offer
- 1.2 petrol is weak on punch
Models/specification of HYUNDAI VENUE
ARAI Mileage - 18.14 kmpl
Engine dispplacement(cc)-998
Max torque(nm@rpm)-171.6nm@1500-4000rpm
Transmission type-automatic
fuel tank capacity-45
max power-118.35bhp@600rpm
seating capacity-5
boot space-350 liters
body type-SUV
Saftey-4 star NCAP rating
HYUNDAI VENUE
- Ease of driving on offer
- three different engine options
- feature loaded
- isnt as big rivals
- no diesel automatic on offer
- 1.2 petrol is weak on punch
Models/specification of HYUNDAI VENUE
ARAI Mileage - 18.14 kmpl
Engine dispplacement(cc)-998
Max torque(nm@rpm)-171.6nm@1500-4000rpm
Transmission type-automatic
fuel tank capacity-45
max power-118.35bhp@600rpm
seating capacity-5
boot space-350 liters
body type-SUV
Saftey-4 star NCAP rating
HYUNDAI VENUE
- Ease of driving on offer
- three different engine options
- feature loaded
- isnt as big rivals
- no diesel automatic on offer
- 1.2 petrol is weak on punch
Models/specification of HYUNDAI VENUE
ARAI Mileage - 18.14 kmpl
Engine dispplacement(cc)-998
Max torque(nm@rpm)-171.6nm@1500-4000rpm
Transmission type-automatic
fuel tank capacity-45
max power-118.35bhp@600rpm
seating capacity-5
boot space-350 liters
body type-SUV
Saftey-4 star NCAP rating
MARUTI SUZUKI VITARA BREZZA
- peppy and efficient 1.5 petrol
- good value for money
- netual ride,easy to ride
- no more diesel option
- rivals offer more space
- design isnt attractive as before
Models/specification of MARUTI SUZUKI VITARA BREZZA
ARAI Mileage - 18.76 kmpl
Engine dispplacement(cc)-1462
Max torque(nm@rpm)-138nm@ 4400rpm
Transmission type-automatic
fuel tank capacity-48
max power-103.26bhp@6000rpm
seating capacity-5
boot space-328l iters
body type-SUV
Saftey-12.51/17
FORD ECO SPORT
- Build quality
- powerful and responsive engines
- looks
- driving dynamics
- long list of safety features
- not so vfm
- feels dated
- stiff suspension setup
- narrow second row
Models/specification of FORD ECO SPORT
ARAI Mileage - 21.7 kmpl
Engine dispplacement(cc)-1498
Max torque(nm@rpm)-215nm@ 1750-2500rpm
Transmission type-manual
fuel tank capacity-52
max power-98.63bhp@3750rpm
seating capacity-5
boot space-352 liters
body type-SUV
Saftey-4 star NCPA rating
COMPARISON
| MODELS | TATA NEXON | HYUNDAI VENUE | MARUTI SUZUKI VITARA BREZZA | FORD ECO SPORT |
| ARAI Mileage | 21.5 | 18.14 | 18.76 | 21.7 |
| Engine dispplacement(cc) | 1497 | 998 | 1462 | 1498 |
| Max torque(nm@rpm) | 260nm@ 1500-2750rpm | 171.6nm@ 1500-4000rpm | 138nm@ 4400rpm | 215nm@ 1750-2500rpm |
| Transmission type | automatic | automatic | automatic | manual |
| fuel tank capacity | 44 | 45 | 48 | 52 |
| max power | 108.5bhp@4000rpm | 118.35bhp@6000rpm | 103.26bhp@6000rpm | 98.63bhp@3750rpm |
| seating capacity | 5 | 5 | 5 | 5 |
| boot space | 350 | 350 | 328 | 352 |
| body type | SUV | SUV | SUV | SUV |
| Saftey | 16.06/17 | 4 star NCPA rating | 12.51/17 | 4 star NCPA rating |
CONCLUSION
I would suggest Tata nexon for Mr. D.S. Pughazhyendhii family, Nexon is a excellent offering which is safest car in its segment.It is also value for money product with class leading Features,