Benchmarking

BENCHMARKING

Companies generally use many methods to build a successful product one of those methods is ‘BENCHMARKING’. It is an Automobile industries technical term for comparison.it is a process of comparing over own company/organization, its operations or processes against the best in the market. Dimensions that are typically measured during benchmarking are cost, quality, and time. Benchmarking is a process for obtaining a ‘BENCHMARK’ (Setting up some personal standards). We can only validate it but cannot be quantified. It is applicable for all the Vehicle manufacturing, IT, Textile, Toy, and other industries with different names. Here in the automobile industry, we use benchmarking before we design a new car/vehicle.

There are two types of benchmarking and they are:

1. Benchmarking 1: It is a product-level method.
2. Benchmarking 2: It is a part-level method.

BENCHMARKING 1:

It is a very important step in the product development phase. The intent here is to improve over process, reduce cost, increase profits, customer loyalty, and satisfaction. In this process we will not get instant solutions, it is a step-by-step process.

Steps:

1. Now determine who you want to benchmark against with accompany, outside an industry, with your company in a different location, within departments in your company, over your own company's past processes.
2. Determine the new process by comparing it to all the above in step1.
3. Collect and analyze data.
4. Create a plan to fill the gaps, also apply those changes, and brainstorm how to go ahead of your competition.
5. If the new plan is created then monitor those changes and make sure to inform your staff and select good enough candidates for the job.

Here we must get answers to these questions which are very important and acts as inputs for design:

• what kind of car do we want to design? (For example: hatchback, sedan, SUV, etc)
• what would be the capacity of the car? (How many people can set in it)
• what is the budget?
• which segment we will launch over the vehicle?
• What are already in the market?
• what is the customer's expectation of the brand-new car/vehicle from over company?
• How do we implement over own advancements into the new vehicle?
• How to make over product to lead the market into the ew era?
• How this product will make over company profits?

Advantages:

1. Understand your company's advantages.
2. The Competitive analysis which leads to improve efficiency.
3. Monitor performance.

REQUEST:

Mr. D.S. Pughazhyendhii is a married man who lives in Bangalore which is a highly crowded city. His Family comprises five members including his wife, a five-year-old boy, his father, and his mother. He visits his native place Madurai which is 500kms away from Bangalore once a month. Also, he will be using his car to commute to his office. His budget falls between 8 to 10 lakhs on road. Please suggest to him options so that he will buy a good car for his family.

Note: Pughazhyendhii is fond of big cars.

Here are the 5 top-class cars custom picked for from all the available cars in the market. From your request, I had understood that you like big cars but these cars will not disappoint you in any accepts to a big car.

MY SUGGESTIONS:

1. TATA Punch.

2. Honda Amaze.

3. Mahindra XUV300.

4. Hyundai i20 N-Line.

5. KIA Sonet.

Tata punch

Model: Punch Kaziranga Edition AMT IRA

• The Tata Punch has 1 Petrol Engine on offer. The Petrol engine is 1199 cc. It is available with Manual & Automatic transmission. Depending upon the variant and fuel type the Punch has a mileage of 18.82 to 18.97 kmpl and it is a 3-cylinder car.
• It is priced 9.49 lakh (on road price).
• This is the Kaziranga edition is exclusive to the top trim.
• The Seating Capacity: The Punch is a 5-seater micro-SUV.
• Tata Punch Engine and Transmission: Tata has equipped it with the Altroz’ 1.2-litre petrol engine (86PS/113Nm), coupled with a standard 5-speed manual and an optional 5-speed AMT.
• Its ground clearance is 187mm.
• Features: The micro-SUV packs a 7-inch touchscreen system, a semi-digital instrument cluster, auto AC, automatic headlights, connected car tech (Creative i-RA pack), and cruise control.
• Safety: Safety features on offer include dual front airbags, ABS with EBD, and a rear parking camera.

Cone:

Highway Mileage15.89.

SAFETY:

Honda Amaze

Model:

Amaze VX Rs.8.46 Lakh

Amaze E Diesel Rs.8.91 Lakh

• The price of the Honda Amaze VX in Bangalore is Rs 8.46 Lakh (on road price).
• mileage: It returns a certified mileage of 18.6 kmpl.
• Colours: This variant is available in 5 colours: Golden Brown Metallic, PLATINUM WHITE PEARL, Radiant Red Metallic, Lunar Silver Metallic and Meteoroid Grey Metallic.
• Honda Amaze VX Engine and Transmission: It is powered by a 1199 cc engine which is available with a Manual transmission. The 1199 cc engine puts out 88.50bhp@6000rpm of power and 110Nm@4800rpm of torque.
• Features: Multi-function Steering Wheel, Power Adjustable Exterior Rear View Mirror, Touch Screen, Automatic Climate Control, Engine Start Stop Button, Anti-Lock Braking System, Alloy Wheels, Fog Lights - Front, Power Windows Rear, Power Windows Front.

Cone:

There are only 2 air bags.

SAFETY:

Mahindra Xuv 300

Model:

XUV300 W4 Rs.8.41 Lakh

XUV300 W4 Diesel Rs.9.60 Lakh

• The price of the Mahindra XUV300 W4 in Bangalore is Rs 8.41 Lakh (on road price).
• Mileage: It returns a certified mileage of 17.0 kmpl.
• Colours: This variant is available in 7 colours: Pearl White, Aquamarine, Red Rage, Napoli Black, D'Sat Silver, Dual-Tone Red Rage and Dual-Tone Aquamarine.
• Mahindra XUV300 W4 Engine and Transmission: It is powered by a 1197 cc engine which is available with a Manual transmission. The 1197 cc engine puts out 108.62bhp@5000rpm of power and 200Nm@2000-3500rpm of torque.
• Features: Mahindra XUV300 W4 is a 5 seater Petrol car. XUV300 W4 has Multi-function Steering Wheel, Power Adjustable Exterior Rear View Mirror, Touch Screen, Automatic Climate Control, Engine Start Stop Button, Anti-Lock Braking System, Alloy Wheels, Fog Lights - Front, Fog Lights - Rear, Power Windows Rear

Cone:

Not enough legroom at back.

SAFETY:

Hyundai i20

Model: N Line N6 iMT

• The price of the Hyundai i20 N Line N6 iMT in Bangalore is Rs 9.96 Lakh (on road price).
• Mileage: It returns a certified mileage of 20.0 kmpl.
• Colours: This variant is available in 4 colours: Polar White, Starry Night, Titan Grey and Thunder Blue.
• Hyundai i20 N Line N6 iMT Engine and Transmission: It is powered by a 998cc engine which is available with a Manual transmission. The 998cc engine puts out 118.41bhp@6000rpm of power and 172nm@1500-4000rpm of torque.
• Features: Hyundai i20 N Line N6 iMT is a 5 seater Petrol car. i20 N Line N6 iMT has Multi-function Steering Wheel, Power Adjustable Exterior Rear View Mirror, Touch Screen, Automatic Climate Control, Engine Start Stop Button, Anti-Lock Braking System, Alloy Wheels, Fog Lights - Front, Power Windows Rear, Power Windows Front

cone:

it is still an expensive hatchback.

SAFETY:

Kia sonet

Model: Sonet 1.2 htk plus

• The price of the Kia Sonet 1.2 HTK Plus in Bangalore is Rs 9.05 Lakh (on rode price).
• Mileage: It returns a certified mileage of 18.4 kmpl.
• Colours: This variant is available in 10 colours: Intense Red, Intelligence Blue, Gravity Gray, Glacier White Pearl, Aurora Black Pearl, Steel Silver, Intense Red with Aurora Black Pearl, Glacier White Pearl With Aurora Black Pearl, Beige Gold and Beige Gold With Aurora Black Pearl.
• Kia Sonet 1.2 HTK Plus Engine and Transmission: It is powered by a 1197 cc engine which is available with a Manual transmission. The 1197 cc engine puts out 81.86bhp@6000rpm of power and 115nm@4200rpm of torque.
• Features: Kia Sonet 1.2 HTK Plus is a 5 seater Petrol car. Sonet 1.2 HTK Plus has Multi-function Steering Wheel, Power Adjustable Exterior Rear View Mirror, Touch Screen, Automatic Climate Control, Engine Start Stop Button, Anti-Lock Braking System, Alloy Wheels, Fog Lights - Front, Power Windows Rear, Power Windows Front

Cone:

Rear seat legroom is just adequate and prices are quit up and down in the market.

SAFETY:

DETAIL COMPARISON:

	TATA Punch	Hoanda Amaze		Mahindra XUV300		Hyundai I20	KIA Sonet
Fuel Type	Petrol	Petrol	Diesel	Petrol	Diesel	Petrol	Petrol
ARAI Mileage (Kmpl)	18.82	18.6	24.7	17	20	20.25	18.4
Engine Displacement (cc)	1199	1199	1498	1197	1497	998	1197
Max.Torque (Nm)@ rpm	113 Nm @ 3300+/-100	110 Nm@4800	200 Nm@1750	200 Nm@2000-3500	300 Nm@1500-2500	172 Nm@1500-4000	115 Nm@4200
Transmission Type	Automatic	Manual	Manual	Manual	Manual	Manual	Manual
Fuel Tank capacity (Liters)	37	35		42		37	45
Max.Power (bhp)@ rpm	84.48 bhp@6000	88.5 bhp@6000	97.8 bhp@3600	108.62 bhp@5000	115 bhp@3750	118.14 bhp@6000	81.86 bhp@6000
Seating Capacity	5	5	5	5	5	5	5
Boot Space (Liters)	366	420	420	257	257	311	392
Gear Box	5 Speed	5 Speed	5 Speed	6 Speed	6 Speed	IMT	5 Speed
Body Type	SUV	Sedan	Sedan	SUV	SUV	HatchBack	SUV
Safty	5-star	4-star	4-star	5-star	5-star	3-star	3-star

Conclusion:

If you want to compare these with one more SUV that did not make it into the above list is 'Maruthi Suzuki Vitara brezza VXI'. I will suggest TATA Punch for Mr. D.S. Pughazhyendhii family, Punch is an excellent choice at this price range with 5-star safety and also the value for money car with the latest features. if you want you can go for some median level variant which you can get at Rs.8 lakhs and save your money. I hope it will satisfy your big car choice heart. since it is a crossover SUV.