Challenge

Benchmarking

REPOT OF AUTOMOTIVE BANCMARKING

Benchmarking:

A specific, distinctive vehicle attribute branding is essential to make cars unique and competitive. As a first step on the way, vehicle manufacturers have to benchmark their vehicles in the competitive environment to understand and strengthen or improve their potential of their vehicles.
Benchmarking involves a structured comparison between similar products, services or processes on some performance dimensions. For example, it can be used to compare the availability and delivery of features in a product and, in this form, often provides the basis for consumer tests and reviews.
Automotive Benchmarking is analyzing the choices of similar products based on the selection factor and deducing it to a conclusion.

Case Study:

Benchmark with presently available cars in the market for the following case:

D.S. Pughazhyendhii is a married man living in Bangalore, a highly crowded city. His family comprises five members, including his wife, 5-year boy, father and mother. He once a month visits his native place Madurai which is almost 500kms away from Bangalore. Also, he will be using his car to commute to his office. His Budget falls between 8 Lakh to 10 Lakh on the road. Please suggest options.

Note: PUGHAZHYEDHII is found in big cars.

Report:

The case study about benchmarking for Pughazyendhii requirements:

1.TATA NEXON:

The car has established a new benchmark in car safety in India as it has been awarded a total 5-star adult safety rating by Global NCAP, an internationally renowned safety accreditation body. The Nexon's structural integrity and overall safety have been evaluated in the Global NCAP crash test.

2.Ford Ecosport:

The EcoSport did exceptionally well for adult occupant protection, scoring 93% (while its 77% child occupant score is also decent). Still, low scores of 58% let it down for pedestrian protection and 55% for safety assistance.

3.Mahindra XUV 300:

Today, the XUV300 has established a new benchmark in terms of vehicle safety in India, having been awarded a 5-star rating by Global NCAP, the umbrella body of consumer car safety testing bodies. Mahindra was India's first and only manufacturer to be awarded the “Safer Choice Award” by GNCAP.

4.Hyundai Venue:

Hyundai Venue Safety Rating from ASEAN NCAP
In the vulnerable road user protection category, the Venue scored 62% with a rating of 29.8/48. It bagged a score of 34.8/38. Meanwhile, in the child protection category, it scored 81% with a score of 40/49.

Project Review:

Benchmarking for Pughazyendhii requirements is finalized here, and the four different cars are their unique specification; after complete analysis among the four cars, I chose the best one TATA NEXON!.

Conclusion:

I finally benchmarked the four different cars; I suggest the best one is TATA NEXON.

Ship work like this
in your own course.