Benchmarking
BENCH MARKING
- Bench marking is a process of involves in a structured comparison between similar products, services or processes on some dimensions of performance.
- In other words, bench marking is a analyzing of similar product with some criteria and conclude the final result.
CASE STUDY:-
Mr. D.S. Pughazhyendhii is a married man who lives in Bangalore which is a highly crowded city. His Family comprises five members including his wife, a five-year-old boy, his father, and his mother. He visits his native place Madurai which is 500kms away from Bangalore once a month. Also, he will be using his car to commute to his office. His budget falls between 8 to 10 lakhs on road. Please suggest to him options so that he will buy a good car for his family.
Note: Pughazhyendhii is fond of big cars
Based on this selsction criteria would be:-
- A 5-Seater car
- Budget - 8 to 10 Lakhs
- Bangalore – crowded city
- Daily use
So I suggest 4 SUV car suggestion for Mr. D.S. Pughazhyendhii :-
- Hyundai venue S
- Kia sonet 1.2 HTK
- Nissan Magnite XV premium DT
- Renault kiger RXZ
Following are the specification for these vehicle:-
Hyundai venue S
Kia sonet 1.2 HTK
Nissan Magnite XV premium DT
Renault kiger RXZ
Conclusion:-
From 4 suggestion , I recommend Mr. D.S. Pughazhyendhii to buy Renault kiger RXZ for the following reasons:-
- Mr. D.S. Pughazhyendhii spend most of your time driving in towns and cities, the Kiger will prove to be the more appropriate choice over other SUVs. With easy controls like a light clutch and steering, smooth gearshift with short throws, it feels right at home, pottering around town.
- Renault kiger RXZ(15.0 kmpl) has better mileage than the competitors (14kmpl as an average) in cities.
- It has good ground clearance (205mm) than Hyundai venue and Kia sonnet (190mm).
- It has good boot space of 405 liters than the competitors.
- Stunning look
- Renault kiger is quite comfortable for 4 adults and one children.
- It has got 4 star rating for Adults and 2 star rating for children given by global NCPA.
