Benchmarking

BENCHMARKING IN AUTOMOBILE INDUSTRY

Benchmarking

Benchmarking can be defined as the comparison between similar products or services or processes on some dimensions of performance. This benchmarking also makes a massive difference in performance and productivity of industries, which results in reduced cost of production by eliminating the number of defective products by comparing the process followed in the industries.

Case study

In this case study we are going to benchmark the market available cars for a person according to his needs. The case study considerations is given below.

Mr. D.S. Pughazhyendhii is a married man who lives in Bangalore which is a highly crowded city. His Family comprises five members including his wife, five-year-old boy, his father, and his mother. He visits his native place Madurai which is 500kms away from Bangalore once in a month. Also, he will be using his car to commute to his office. His budget falls between 8 to 10 lakhs on road. Please suggest to him with options so that he will buy a good car for his family.

Note: Pughazhyendhii is fond of big cars

The inputs for the case study is given above, and the key points from the above notes is given below.

Key notes

1. The car should be a 5 seater or above.
2. The car should give a decent mileage for long runs because he will be driving it above 2000kms in a month, so car should be diesel variant.
3. The car should have a good boot space,
4. Budget of 8 to 10 lakhs.
5. He will use the car for daily usage and also for long travel.
6. He is fond of big cars.

Here according to the above keynotes we have to search in the market, and list out them and compare them and choose the final one which is the best suite for him.

From market the below shown cars will fulfil pughazhyendhii’s requirements. The cars that will fulfil pughazhyendhii’s requirements are

1. TATA NEXON
2. HYUNDAI VENUE
3. KIA SONET
4. MAHINDRA XUV300

TATA NEXON

TATA NEXON is a sub-compact SUV comes equipped with first-in-segment multi drive mode feature. The multi drive modes- eco, city and sport which gives the best performance out of the vehicle. The ECO mode delivers higher fuel economy along with a smooth throttle response.

Price : Rs 9.84 lakhs

Transmission : Manual

Fuel : Diesel

Engine displacement : 1497cc

Maximum power : 118.3bhp @ 5500rpm.

ARAI Mileage : 21.19 Kmpl

Fuel capacity : 44liters

Kerb weight : 1252 kg

Boot space : 350liters

Turning radius : 5.1m

Drive type : FWD

HYUNDAI VENUE

HYUNDAI VENUE is one of the best cars which has more features, and it is been crafted to supersede the aspirations of new age Indian customers, who seek future tech, spacious interiors, and comfort.

Price : Rs 10.00lakhs

Transmission : Manual

Fuel : Diesel

Engine displacement : 1493cc

Maximum power : 99bhp @ 4000rpm.

ARAI Mileage : 23.4 Kmpl

Fuel capacity : 45liters

Kerb weight : 1233 kg

Boot space : 350liters

Turning radius : 5.1m

Drive type : FWD

KIA SONET

KIA SONET is the third model from the KIA motors India and arguably the most important. It enters the hotly contested compact SUV segment. The KIA sonet also offers a long equipment list including various segment first or best features, like a 10.25-inch touch screen, cooled front seats, ambient lighting, a bose sound system, connected car tech and more.

Price : Rs 10.36 lakhs

Transmission : Manual

Fuel : Diesel

Engine displacement : 1493cc

Maximum power : 98.63bhp @ 4000rpm.

ARAI Mileage : 24.1 Kmpl

Fuel capacity : 45liters

Kerb weight : 1233 kg

Boot space : 392liters

Turning radius : 5.1m

Drive type : FWD

MAHINDRA XUV300

MAHINDRA XUV 300 is a five seater compact SUV available in the market. MAHINDRA XUV 300 is also one of the best competitor in this segment of SUV’s. This car has dual climatic controls and all features like in the other SUV’s.

Price : Rs 11.17 lakhs

Transmission : Manual

Fuel : Diesel

Engine displacement : 1497cc

Maximum power : 115bhp @ 3750rpm.

ARAI Mileage : 20 Kmpl

Fuel capacity : 42liters

Kerb weight : 1368 kg

Boot space : 257liters

Turning radius : 5.3m

Drive type : FWD

Here the above specifications of all the suggested cars are given, and we have to compare all the specifications, do a good study of it to choose the best car according to Pughazhyendhii’s requirements.

The TATA NEXON is providing comparatively the same features of the other brands and it is also inside his budget value, but if we look mileage point of view Hyundai will be the best choice but apart from that TATA NEXON has some good rating on the safety point of view.

Tata Nexon was the first made in India car to achieve a full 5-star safety rating in the Global NCAP crash test back in the year 2018. The Tata Nexon achieved a full 5-star rating for adult occupant protection and a 3-star rating for child occupant protection in the Global NCAP crash test. The Nexon scored 16.06 points out of a total of 17 points for adult occupant safety. For child occupant protection, it got 25.00 points out of a total of 49 points. The bodyshell of the Tata Nexon was rated as stable and it was capable of withstanding further loadings.

According to the requirement of Pughazhyendhii the TATA NEXON is the best suitable car for his daily commute and monthly once long travel to his home town.

Conclusion

Thus the benchmarking is done and the suitable car is also suggested for the given case study.