Benchmarking

BENCHMARKING

What is Benchmarking?

Benchmarking is the process of comparison of similar products on some dimensions of performance Automotive Benchmarking is the process of analysing the choices of similar products based on the selection factor and deducing it to conclusion.

-> In this all parameters.

• Performance
• Driveability
• Advanced Driver Assistance Systems (ADAS)
• Sound
• Real life fuel consumption
• Pollutant emissions
• Friction
• Thermal, energy management
• Vehicle dynamics, handling
• Ride Comfort
• Safety

-> Why benchmarking is important in automotive industry?

Benchmarking is focused on the manufacturing process itself to Improve quality. Decrease manufacturing times. Reduce Scrap and rework.

CASE

Mr. D.S. Pughazhyendhii is a married man who lives in Bangalore which is a highly crowded city. His Family comprises five members including his wife, five-year-old boy, his father, and his mother. He visits his native place Madurai which is 500kms away from Bangalore once in a month. Also, he will be using his car to commute to his office. His budget falls between 8 to 10 lakhs on road. Please suggest to him with options so that he will buy a good car for his family.

Note: Pughazhyendhii is fond of big cars

REPORT

The above case of Mr. Pughazhyendhii leads to following filters.

-> The number of commuters is five including a child and hence the vehicle should be spacious with enough leg room

-> He uses his car for Daily office commute and a monthly trip to his native. approximate 2000KM~3000KM/months (Constraints and fuel efficiency Manual Transmission is preferred).

-> The budget is from 8-10 Lakhs, and he is also fond of big cars

Based on these requirements a detailed benchmarking is done to compare the specifications, advantages, and other considerable parameters.

PERFORMANCE

• Tata Nexon offers much stable performance both on the city traffic and highway with multi drive modes.
• Tata Nexon has Linear Power Delivery system and has better Engine power and torque only fling behind as compared to all four cars.
• The Reported AR/ Mileage shows Kia Sonet and Tata Punch are far better and TATA NEXON falls behind because of its power to weight ratio.

INTERIOR

• TATA Nexon is the best among the group because of its spacious Cabin Interior with more Leg room for the rear passengers and suits best for the family drive by giving best seating for the fifth passenger.
• The Glove Box and Rear HVAC Vent are the standout features of TATA NEXON and also has improved sun vision and Instrument Panel Clusters with added utility holders along the side doors. exon's Infotainment touch screen has subpar performance compared to Tata Punch and Hyundai Venue but Kia Sonet has also good Infotainment touch screen.
• Tata Punch has a better Plastic Interior trim quality and Dual tone variant of Hyundai Venue and material looks better whereas the Quality of XM variant Nexon is not superior compared to other models.
• The Wireless connectivity App with smartphone from Hyundai Venue & Kia Sonet gives additional scoring for Venue among others.

EXTERIOR

• TATA Nexon is a standout in this category and offers the maximum boot space of 350 litres falling just behind Kia Sonet & Tata Punch, but Nexon provide way better ground clearance of 209mm but in which Kia Sonet has also provide better ground clearance of 211mm which will be well suited for the Indian Roads.
• The Facelift, Headlight and Taillight are stylish in NEXON and gives a land rover discovery like front with beefy and bulky front end.
• The Lagged-out ABC Pillars of TATA NEXON offers better head room among the other models.

SAFETY and COMFORT

• Almost all the models have same safety features of Dual Airbags, ABS with EBD, parking sensors, corner stability control but NEXON offers Dead pedal which comes very handy in the case of Pughazhyendhil for his frequent long drive. Apart from that Automatic Rain Sensing Wipers, Tyre pressure monitoring system are available in TATA NEXON 1.5XM within the price range TATA Nexon is the first Indian Model to receive 5-star NCAP Rating for its safety and crash test. (Tata Punch also has a 5-star rating & Kia Sonet has 4 Airbags).

So, I would suggest him to go with TATA NEXON.