Challenge

Benchmarking

BENCHMARKING

IT IS THE PROCESS OF WHERE YOU MEASURE YOUR COMPANY'S SUCCESS AGAINST COMPETITORS TO DISCOVER HOW TO IMPROVE YOUR PERFORMANCE FOR SUCCESS IN MARKET PLACES.

BENCHMARKING IS A PROCESS OF SEARCHING BEST PRACTICES,IDEAS AND OPERATING PROCEDURES OF OTHER SIMILAR ORGANIZATION.BENCHMARKING IS A SIMPLE, BUT DETAILED FIVE STEP PROCESS.

  • Choose a product,service,or internal department to benchmark.
  • Determine which best in class companies you should benchmark against-which organaizations you'll compare your busssiness.
  • Gather information on their internal performance,or metrics.
  • Compare the data from both organizations to identify gaps in your company's performance.
  • Adopt the processes and policies in place within best-in-class performers.

TYPES OF BENCHMARKING

  • INTERNAL BENCHMARKING
  • EXTERNAL BENCHMARKING
  • PROCESS BENCHMARKING
  • PERFORMANCE BENCHMARKING
  • STRATEGIC BENCHMARKING

NOW I USE THIS BENCHMARKING TYPE IS EXTERNAL BENCHMARKING IN AUTOMOTIVE COMPANIES.

CASE STUDY

Mr. D.S. Pughazhyendhii is a married man who lives in Bangalore which is a highly crowded city. His Family comprises five members including his wife, five-year-old boy, his father, and his mother. He visits his native place Madurai which is 500kms away from Bangalore once in a month. Also, he will be using his car to commute to his office. His budget falls between 8 to 10 lakhs on road. Please suggest to him with options so that he will buy a good car for his family.

Note: Pughazhyendhii is fond of big cars

As pughazhyendhii will be using his car for daily commute to his office and he visits once in a month to his native place with all five members.As per his budget of between 8 to 10 lakes on road and fond of big cars,here i have belove mentioned five cars of SUV's,HATCHBACK and SEDAN styles for his daily trips.

1.MARUTI SUZUKI BALENO

TOP MODEL: Alpha CVT petrol

MARUTI SUZUKI BALENO ALPHA AUTOMATIC IS THE TOP MODEL IS 9.41 LAKH. THIS VARIANT COMES WITH IN SIZE OF BIW IS LENGHT( 3995MM),WIDTH (1745MM),HEIGHT(1510MM),WHEELBASE(2520MM),GROUND CLEARANCE(170MM).STEERING ASSISTED WITH POWER(ELECTRIC).

FEATURES & SPECIFICATIONS OF BALENO

1.ENGINE DISPLACEMENT -1197CC

2.ARAI MILEAGE -22.94KMPL

3.CITY MILEAGE - 19KMPL

4.SEATING CAPACITY - 5 MEMBERS

5. MAX POWER - 82BHP@6000RPM

6.MAX TORQUE - 113NM@4200RPM

7.TRANSMISSSION - AUTOMATIC(CVT)

8.BOOT SPACE -318 LTR

9.SAFETY -DUAL AIRBAGS

10.EMISSION STANDARD - BHARAT STAGE 6

11. DRIVETRAIN -FRONT WHEEL DRIVE

12.FRONT BRAKE TYPE -DISC

13.REAR BRAKE TYPE - DRUM

14.BODY TYPE - HATCHBACK

PROS

Excellent design on the lightweight platform,being as long and 1cm wider than even dzire,wider wheelbase,making the cabin extra roomy.

CONS

The reason for its lightweight and fuel efficiency is the cause of its undoing.its body making thinner plate of metal dents can be horrific.

2.TATA PUNCH

TATA PUNCH Variant price list starts with 5.83 lakh and goes upto 9.49lakh. With the punch,TATA seems to have delivered a knockout blow to its competition.TATA PUNCH is SUV vehicle.This variant comes with size of body lenght(3827mm),width(1742mm),height(1615),wheel base(2445).steering assisted with power.

FEATURES & SPECIFICATIONS OF TATA PUNCH

1.ENGINE DISPLACEMENT -1199CC

2.ARAI MILEAGE -18.82KMPL

3.CITY MILEAGE - 14.42KMPL

4.SEATING CAPACITY - 5 MEMBERS

5. MAX POWER - 84.48BHP@6000RPM

6.MAX TORQUE - 113NM@3300RPM +/-100RPM

7.TRANSMISSSION - AUTOMATIC

8.BOOT SPACE -366 LTR

9.SAFETY -DUAL AIRBAGS

10.EMISSION STANDARD - BHARAT STAGE 6

11. DRIVETRAIN -FRONT WHEEL DRIVE

12.FRONT BRAKE TYPE -DISC

13.REAR BRAKE TYPE - DRUM

14.BODY TYPE - SUV(SPORTY UTILITY VEHICLE)

PROS

Things like,High quality cabin,great interior space and comfort,Ride comfort over bad roads.

CONS

Things dont like no charging port or cup holders for rear seat passengers.

3.NISSAN MAGNITE

NISSAN MAGNITE Petrol variant price starts from with 5.85lakh it goes upto 10.57lakh.The base model of magnite is XE and the top variant NISSAN MAGNITE TURBO CVT XV.

FEATURES & SPECIFICATIONS OF NISSAN MAGNITE

1.ENGINE DISPLACEMENT - 999CC

2.ARAI MILEAGE -17.7KMPL

3.CITY MILEAGE - 13.6KMPL

4.SEATING CAPACITY - 5 MEMBERS

5. MAX POWER - 98.63BHP@5000RPM

6.MAX TORQUE - 152NM@2200RPM -4400RPM

7.TRANSMISSSION - AUTOMATIC

8.BOOT SPACE -336 LTR

9.SAFETY -DUAL AIRBAGS (driver and passenger)

10.EMISSION STANDARD - BHARAT STAGE 6

11. DRIVETRAIN -FRONT WHEEL DRIVE

12.FRONT BRAKE TYPE -DISC

13.REAR BRAKE TYPE - DRUM

14.BODY TYPE - SUV(SPORTY UTILITY VEHICLE)

PROS

Smartly designed sub compact SUV.Sacious and practical cabin, A Good SUV for the family.

CONS

Not an exiting car or fun to drive a car,even with turbo petrol engine. No diesel engine option.

4.HONDA AMAZE

HONDA AMAZE is one of the diesel variant price starts from 6.44lakh it goes upto 11.27lakh. This body lenght(3995mm),width(1695mm),height(1501mm),wheel base (2470mm).

FEATURES & SPECIFICATIONS OF HONDA AMAZE

1.ENGINE DISPLACEMENT - 1498CC

2.ARAI MILEAGE -24.7KMPL

3.CITY MILEAGE - 20KMPL

4.SEATING CAPACITY - 5 MEMBERS

5. MAX POWER - 79.12BHP@3600RPM

6.MAX TORQUE - 160NM@1750RPM

7.TRANSMISSSION - AUTOMATIC

8.BOOT SPACE -420 LTR

9.SAFETY -DUAL AIRBAGS (driver and passenger)

10.EMISSION STANDARD - BHARAT STAGE 6

11. DRIVETRAIN -FRONT WHEEL DRIVE

12.FRONT BRAKE TYPE -DISC

13.REAR BRAKE TYPE - DRUM

14.BODY TYPE - SEDAN

15.FUEL TYPE -DIESEL

PROS

One of the better looking sedans in the segment,punchy diesel engine,comfortable ride quality.

CONS

Lackluster petrol engine, missing some features like auto-dimming IRVM and adjustable rear headrests.

5.RENAULT KWID RXL 0.8

This is low cost vehicle petrol variant. price 4.50lakh. Body size and dimensions comes with lenght(3731mm),width(1579mm),height(1490mm).

FEATURES & SPECIFICATIONS OF RENAULT KWID

1.ENGINE DISPLACEMENT - 799CC

2.ARAI MILEAGE -22.25KMPL

3.CITY MILEAGE - 18KMPL

4.SEATING CAPACITY - 5 MEMBERS

5. MAX POWER - 53.26BHP@5600RPM

6.MAX TORQUE - 72NM@4250RPM

7.TRANSMISSSION - MANUAL

8.BOOT SPACE -279LTR

9.SAFETY -DUAL AIRBAGS (driver and passenger)

10.EMISSION STANDARD - BHARAT STAGE 6

11. DRIVETRAIN -FRONT WHEEL DRIVE

12.FRONT BRAKE TYPE -DISC

13.REAR BRAKE TYPE - DRUM

14.BODY TYPE - HATCHBACK

15.FUEL TYPE -PETROL

PROS

Ride quality is ideal for indian roads,looks better,loaded with segment above features.

CONS

Build and plastic quality should have been better.

CONCLUSION;

By comparing all the up and down the cars from which one meet to pughazhyendii requirments, the ideal choice of the car which i suggest is HONDA AMAZE DIESEL VEHICLE.That one is comes from price 6.44 lakh with all good features,comfort and good milage of 24.7kmpl with powerful engine 1498cc which is ideal for long drives and as well as daily commute along with safety. HONDA AMAZE IS BEST CHOICE FOR HIM.

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