Benchmarking

BENCHMARKING

Benchmarking is a process of measuring the performance of a company's products, services, or processes against those of another business considered to be the best in the industry, "best in class." The point of benchmarking is to identify the internal opportunities for improvement. By studying companies with superior  performance, breaking down what makes such superior performance possible, and then comparing those process to how your business operates, you can implement changes that will yield significant improvements.

That might tweaking a product's features to more closely match a competitor's offering, or changing the sccope of services you offer, or installing a new coustmer relationship mangament(CRM) system to enable more personalized communications with coustmers.

There are two basic kinds of improvement opportunities-: Continous and dramatic. Continous improvement is incremental , involving only small adjustments to reap sizeable advances. Dramatic improvement can only come about through reengineering the whole internal work process.

STEP-BY-STEP BENCHMARKING-:

Benchmarking is simple, but detailed process.

• Choose a product, service, or internal department to benchmark.
• Determine which best-in-class companies you should benchmark against, whic organisation you'll compare youur business to.
• Gather information on their internal performance, or metrics.
• Compare the data from both organisations to identify gaps in your company's performance.
• Adopt the processes and policies in place within the best-in-class performers.

Benchmarking will point out what changes will make the most difference, but it's upto you to actually put them in place.

In order to benchmark anything, you need to have quantitative data available to study. That means breaking down internal processes to calculate performance metrics. Quantify everything, because only quantifiable information can be accurately compared.

BENEFITS-:

In addition to helping companies become more efficient an profitable, benchmarking has other benefits, too such as-:

• Improving employee understanding of cost structures and internal processes.
• Encouraging team-building and co-opertaion in the interests of becoming more competitive.
• Enchancing familiarity with key performance metrics and opportunities for improvement company-wide.

In essence, benchmarking helps employees understand how one small piece of a company's processor or products can be the key to major success, just as one employee's contribution can lead to a big win.

REQUIREMENT-:

Benchmark with presently available cars in the market for the following cases.

Mr. D.S. Pughazhyendhii is a married man who lives in Bangalore which is a highly crowded city. His Family comprises five members including his wife, five-year-old boy, his father, and his mother. He visits his native place Madurai which is 500kms away from Bangalore once in a month. Also, he will be using his car to commute to his office. His budget falls between 8 to 10 lakhs on road. Please suggest to him with options so that he will buy a good car for his family.

Note: Pughazhyendhii  is fond of big cars

In my view,

I would suggest Diesle engine vehicle, SUVs and Sedan is prefferable.

SUGGESTIBLE CARS-:

1. TATA NEXON.

2. HYUNDAI VENUE.

3. MARUTI SUZUKI VITARA BREZZA.

4. FORD ECO SPORT.

1) TATA NEXON-:

Pros:

1. Best in class safety package

2. Powerful engines (Petrol & Diesel)

3. Ride and feels like a big vehicle.

Cons:

1. Quality of plastic inside the cabin.

2. Sluggish infotainment.

3. Slightly hard ride.

MODELS/SPECIFICATIONS                     TATA NEXON

ARAI Mileage                                                21.5kmpl

Engine Displacement (CC)                              1497

Max Torque(nm @ rpm)                            260nm @ 1500-2750rpm

Transmission Type                                         Automatic

Fuel Tank Capacity                                             44

Max power (bhp @ rpm)                          108.5bhp @ 4000rpm

Seating capacity                                                 5 

Boot Space (Litres)                                           350

Body type                                                         SUV 

Safety                                                          16.06/17 

2) HYUNDAI VENUE-:

Pros:

1. Ease of driving on offer.

2. Three different engine options.

3. Feature loaded.

Cons:

1. Isn't as big as rivals.

2. No diesel automatic on offer.

3. 1.2 petrol weak on punch.

MODELS/SPECIFICATIONS             HYUNDAI VENUE

ARAI Mileage                                         18.14kmpl.

Engine Displacement (CC)                        998.

Max torque (nm @ rpm)                      171.6nm @ 1500-4000rpm.

Transmission Type                                 Automatic.

Fuel tank capacity                                   45

Max power (bhp @ rpm)                    118.35bhp @ 6000rpm

Seating capacity                                     5 

Boot Space (Litres)                               350

Body type                                            SUV 

Safety                                             4 Stars NCAP rating

3) MARUTI SUZUKI VITARA BREZZA-:

Pros:

1. Peppy & efficient 1.5 petrol.

2. Good value of money.

3. Neutral ride, easy to drive.

Cons:

1. No more diesel option.

2. Rivals offer more space.

3. Design isn't attractive as before.

MODELS/SPECIFICATIONS             MARUTI SUZUKI VITARA BREZZA

ARAI Mileage                                         18.76kmpl.

Engine Displacement (CC)                        1462.

Max torque (nm @ rpm)                      138nm @ 4400rpm.

Transmission Type                                 Automatic.

Fuel tank capacity                                   48

Max power (bhp @ rpm)                    103.26bhp @ 6000rpm

Seating capacity                                     5 

Boot Space (Litres)                               328

Body type                                            SUV 

Safety                                                12.51/17.

4) FORD ECO SPORT-:

The Ford Ecosport is considered as one of the best sub-4m compact SUVs currently on sale in the Indian market. The car gets powerful and refined engines and also comes with an aggreseive and appealing design language. If ypu in the market to buy a new compact SUV and wondering if the Ecosport is the best of all.

Pros:

1. Build Quality.

2. Powerful and responsive engines.

3. Looks.

4. Driving Dynamics.

5. Long list of safety features.

Cons:

1. Not so VFM.

2. Feels dated.

3. Stiff suspension setup.

4. Narrow second row.

5. Thick A-pillar causes blind spot.

MODELS/SPECIFICATIONS             FORD ECO SPORT

ARAI Mileage                                         21.7kmpl.

Engine Displacement (CC)                        1498.

Max torque (nm @ rpm)                      215nm @ 1750-2500rpm.

Transmission Type                                 Manual.

Fuel tank capacity                                   52

Max power (bhp @ rpm)                    98.63bhp @ 3750rpm

Seating capacity                                     5 

Boot Space (Litres)                               352

Body type                                            SUV 

Safety                                                4 Stars NCAP rating

COMPARISION-:

MODELS/SPECIFICATIONS             TATA NEXON                         HYUNDAI VENUE            MARUTI SUZUKI VITARA BREZZA        FORD ECO SPORT             

ARAI Mileage                                         21.5kmpl.                                  18.14kmpl                              18.76kmpl                                          21.7kmpl

Engine Displacement (CC)                        1497.                                           998                                     1462                                                   1498

Max torque (nm @ rpm)                260nm @ 1500-2750rpm.                171.6nm @ 4000rpm              138nm @ 4400rpm                           215nm @ 1750-2500rpm

Transmission Type                                 Automatic.                                    Automatic.                             Automatic                                         Manual

Fuel tank capacity                                   44                                                   45                                             48                                                52

Max power (bhp @ rpm)             108.5bhp @ 4000rpm                         118.35bhp @ 6000rpm           103.26bhp @ 6000rpm                    98.63bhp @ 3750rpm

Seating capacity                                     5                                                       5                                              5                                                 5

Boot Space (Litres)                               350                                                   350                                            328                                            352

Body type                                            SUV                                                   SUV                                           SUV                                           SUV

Safety                                                16.06/17                                      4 Star NCAP rating                          12.51/17                                 4 Star NCAP rating

Conclusion-:

I would suggest TATA Nexon for Mr.D.S. Pughazhyendhii family, Nexon is a excellent offering which is safest car in its segment. It is also value for money product with class leading features.