Benchmarking

BENCHMARKING

OBJECTIVE:

Benchmark with presently avaliable cars in the market for the following case.

Mr. D.S. Pughazhyendhii is a married man who lives in Bangalore which is a highly crowded city. His Family comprises five members including his wife, five-year-old boy, his father, and his mother. He visits his native place Madurai which is 500kms away from Bangalore once in a month. Also, he will be using his car to commute to his office. His budget falls between 8 to 10 lakhs on road. Please suggest to him with options so that he will buy a good car for his family.

Note: Pughazhyendhii is fond of big cars

INDRODUCTION:

Benchmarking:

Benchmarking in simple words can be described as the process of comparing products,services or processes of a company to similar products,services or processes of other competitor companies.Benchmarking is very much required to a company to survive,adapt and grow in this fast changing world of technology,it helps the company to asses where they are falling behind in competition and they can improve.

There are four main types of benchmarking:

1.Performance Benchmarking:

Here the quantitative data such as KPIs,measure,etc are compared.It is the initially step taken by the companies to identify and understand the performance gaps.

2.Performance Benchmarking:

It is a collecton and comparision of qualitative data such as how an activity is carried in acompany through people,process and technology.

3.Internal Benchmarking:

As the name suggests this bencmarking is carried among the internal entities of the company which have shared metrics and/or practices.The internal entities can be based on the different units,product lines,departments,programs,geographies,etc., within the company.

4.External Benchmarking:

It is similar to the internal benchmarking,instead of comparing among the internal entities the comparision is carried out between different companies.

To suggest pughazhyendhii a better car,suggesting & Benchmarking some cars to him.

His Requirements

• 5-Seater Capacity
• Considering a better comfort for child and for his mom.
• Budget 8-10lks.
• Likes a big car.

These popular cars are:

1. TATA NEXON XMA
2. MAHINDRA XUV300 2 W4
3. TYOTA URBAN CRUISER MID-GRADE MT
4. RENAULT KIGER
5. MARUTI BALENO
6. KIA SONET HTK Plus 1.2

TATA NEXON XMA:

Tata nexon xma is the petrol varient in the nexon line up and is priced 9.90lakh.It returns a certified mileage of 16 kmpl.This XMA varient comes with an engine putting out 118bhp @5500 rpm and 170 Nm @ 1750 rpm of max power and max torque respectively.Tata nexon XMA is avaliable in AMT transmission and offered in 5 colours:Daytona greay,Foliage green,Pure silver,Flame red and Calgary white.

PROS

• Build quality
• Funky and appealing design language
• Disel engine
• Ride-Handling balance
• Spacious and practical cabin

CONS

• Unrefined and not so powerful petrol engine
• After-Sales service
• Funky design may not be to everyone's taste
• Slow speed ride
• Missing feature

MAHANDRA XUV300 1.2 W4:

Mahindra XUV300 1.2 W4 is the petrol varient in the XUV300 line up and is priced at 9.36 Lakh.It returns a certified mileage of 17Kmpl.This 1.2 W4 varient comes with an engine putting out 109bhp @ 5000 rpm and 200nm @ 2000 rpm of max power and max torque respectively.Mahindra XUV300 1.2 W4 is avaliable in manual transmission and offered in 5 colours:Napoli black,Aqua marine,Dsat silver,Red rage and pearl white.

PROS

• Ride and handling
• Saftey fetures and equipment
• premium,well-built,and a comfortable cabin
• powerful engines
• Design and looks

CONS

• Boot space
• White interiors
• Cramped footwell
• Missing features
• No proper automatic gearbox

TYOTA URBAN CRUISER Mid-Grade MT:

Tyota urban cruiser mid-grade mt is the petrol varient in the urban cruiser line up and priced at lakh.It Returns a certified mileage of 17.03kmpl.This mid-grade mt varient comes with an engine putting out 103 bhp @ 6000 rpm and 138Nm @ 4400rpm of max power and max torque respectively.Toyota urban cruiser mid-grade mt is avaliable in manual transmission and offered in 6 colours:Spunky blue,Lconic grey,Rustic brown,suave silver,Groovy orange and sunny white.

PROS

• Refined and a reliable petrol motor
• Good mileage
• Additional warranty
• Feature Loaded

cons

• Lack of feature
• Looks exactly the same as maruthi brezza

RENAULT KIGER:

Renault kiger is a 5 seater compact SUV avaliable in a price range of 5.64-10.09 Lakh.It is avaliable in 26 varients,1 engine option and 3 transmission option:Manual,AMT and Automatic(CVT).Other key specifications of the kiger include a ground clearance of 205mm and Bootspace of 405 litre.

PROS

• Quickly design stands out.Especially in loud colours like red and blue.
• Super spacious cabin makes it a genuine family car.
• 405-litre boot is the largest in its class.
• Well-turned suspension feels at home tackling bad road conditions.
• Two automatic options for varying budgets.
• 4 airbags

CONS

• Interior design looks plain and the cabin could do with livelier colours.
• Feel good features are reserved just for the top RxZ trim.
• Cabin insulation could be better.

MARUTI BALENO:

Maruthi Suzuki Baleno Alpha is the petrol varient in the baleno lineup and is priced at 9.89 lakh.It returns a certified mileage of 21.01 kmpl.This alpha variant comes with an engine putting out 82 bhp @ 6000 rpm and 113 Nm @ 4200 rpm of max power and max torque respectively.Maruti suzuki baleno alpha is avaliable in manual transmission and offered in 5 colours:Nexa blue,Magma grey metallic,Pearl phoenix red,Premium silver metallic and pearl arctic white.

PROS

• Exterior design is awesome
• Spacious interior
• Engine peformance,fuel economy,gearbox gears are smooth.
• Quality ride and handling
• Good mileage
• Aftersale service is good
• Popular car and has strong resale value

CONS

• Clutch positioning and comfart at the back seat.
• While driving could feel vibration in the back seat.

KIA SONET HTK Plus 1.2:

Kia sonnet HTK plus 1.2 is the petrol variant in the sonet line up and is priced at 9.77 Lakh.It returns a certified mileage of 18.4 kmpl.This Htk plus 1.2 variant comes with an engine putting out 82 bhp @ 6300 rpm and 115 Nm @ 4200 rpm of max power and max torque respectively.Kia sonet Htk plus 1.2 is avaliable in manual transmission and offered in 7 colours:Intelligence blue, Aurora black pearl,Gravity grey,Beige gold,Steel silver,Intense red and glacier white pearl.

PROS

• Frugal and diversified powertrains
• Good boot space and ground clearance
• Loads of features
• Affordable disel AT

CONS

• Lack of seating space.
• Not so supple ride

CONCLUSION:

Thus, based on the requirement of Mr.D.S Pughazhyendii, I would like to suggest him to buy"TATA NEXON".Because as mentioned above that Mr.D.S Pughazhyendii is fond of big cars,"TATA NEXON" has a height 1606 of mm,which is a big height for 5-seater car.This car can also commute long drive as it has driving range upto 765.6km and fuel capacity of 44 litres and baby sitter mount also there.