Benchmarking

BENCHMARKING REPORT

OBJECTIVE: Picking up a car as per the customers requirement with the help of benchmarking.

Benchmarking: Benchmarking in the automobile industry involves a structured comparison between product, safety, services on some dimension of performance. And choosing the best one with similar product who’s fit to them.

Customer requirement:

• Price range: 8-10 lakh
• Seat capacity: 5member
• Usage:
  • Routine – Office
  • Planned – trip/Vacation -500km (Once in the month)

Car option:

This car option suggestion through my knowledge and analytics

• Kia sonnet
• Ford Figo
• Maruti Suzuki swift
• Maruti Suzuki Dzire
• Varient1: VXI AGS
• Varient2: ZXI AGS

1. Kia Sonet :

2. Ford figo:

3.maruti Suzuki swift:

4.maruti Suzuki dzire:

	CONs Vibration: The Dzire has a light body. While it’s nice on city roads, the car suffers from engine vibration during highway cruising. A stronger built would have been better. Crammed for five: Though the Suzuki Dzire is a sedan, it can’t accommodate 3 people on the rear seat. It will be cramped for space. Rear seat occupants won’t be able to move their legs. Lacks features: The Dzire lacks features that many of its rivals have. It’s a basic entry-level sedan and is short on technology. AMT not much responsive: While the manual gearbox is seamless, the AMT isn’t much responsive. Both power and torque delivery are delayed.

5.Maruti Suzuki dzire:

CONCLUSTION:

It will be lot and more complicated task to identifies the car with lot specification and compounds, for taken a kia sonet that car have more feature but that have rear seat clearances was less and split with 60:40 capacity od seat that not suitable for family trips. And we move on to swift that Maruti Suzuki was well knows company for maintain and services’ that not have advance electronics systems. There may be lot of different option and commands and another car

Considering all aspects – Design, interior, exterior, performance, mileage, spacing, safety, price, etc. Maruti Suzuki dzire zxi ags is the winner scoring -4.6/5