Benchmarking

BENCHMARKING-

Benchmark is process of comparing product with existing market opponent products and also compare with own existing product to better development that could add positive value in form of customers.

benchmark process consist the analysing features like product robust design,product austhetic look,Product ergonomic performance,product lifecycle duration and cost minimization.

Benchmarking is a process where different companies compare their nature of work with other companies in the same field of business and they set a certain type of standard of work.

It is a matter of work from different companies which creates some standard for the work they deliver. And this standard of their work is considered and called as benchmarking.

With the help of benchmarking we can evaluate and identify the process to eliminates the hindrances which will improving and enhancing company performance.

TYPES OF BENCHMARKING-

1) INTERNAL BENCHMARKING- In this benchmarking the comparision of performance could be considered within team,individual or group within an organization.

2) EXTERNAL BENCHMARKING- In this benchmarking the comparision of performance could be done accross the companies.

#Benchmarking Process-

A) Determining the aspect of the company-In this benchmarking the company identifies all the aspects of their company which can help them determine their benchmarking criteria with the rest of the company of similar product.

B) Planning and Research- The company provides the all necessary data about different aspect of company product.After understanding all the aspects of the company, the company arranges for the planning phase where these aspects of companies are examined for product.

C) Collection of data- In this state ,all data received from planning and research department.This method help to provide final and comparative aspect for product design.

D) Examine-In this stage of benchmarking all the findings and output delivered by the planning and research department are examined for the purpose of the overall development of the company.

E) Development-At this stage of benchmarking the final examined data collected from the examination stage can be provided with the necessary recommendation of the development of the company.

F) Incorporation-In this final stage of benchmarking all the aspects that are examined and developed are finally incorporated in the company for the overall development of the company. After finding the proper aspect which needs to be impliment in the Product, the company can provide a particular supportive environment for such a change in the company.

ADVANTAGES-

• Impliments creative idea.
• Incresing competition.
• Developing improvments.
• Identifies essential activity.
• Quality of work
• Performance increasing.

DISADVANCES-

• Stabilized standard
• Insufficient information
• Decreased result
• Lack of customer satisfaction
• Lack of understanding
• Increased dependency

# Benchmarking on Four wheeler organisation of same seating capacity#

BRAND/SPECIFICATION	TATA NEXON	HONDA JAZZ	MARUTI BALENO	RENAULT DUSTER
Emission Norm Complianc	BS VI	BS VI	BS VI	BS VI
Engine Displ.	1497 cc	1199 cc	1197 cc	1498 cc
Fuel Type	Petrol	Petrol	Petrol	Petrol
City Mileage	18.5 kmpl	16.6	19.0 kmpl	11.0 kmpl
Mileage (ARAI)	17.2 Kmpl	17.1 kmpl	22.94 kmpl	13.9 Kmpl
Max Torque	170nm@1750-4000rpm	110Nm@4800rpm	113Nm@4400rpm	142Nm@4000rpm
Max Power	118.36bhp@5500rpm	88.50bhp@6000rpm	88.50bhp@6000rpm	105bhp@5600rpm
Transmission	Automatic	Automatic	Automatic	Automatic
No Of Cylinders	3	4	4	4
Gear Box	6-Speed	7 Speed	5 Speed	5 Speed
Length(mm)	3993	3989	3990	4360
Width(mm)	1811	1694	1745	1822
Height(mm)	1606	1544	1500	1695
Wheelbase(mm)	2498	2530	2520	2673
Price(Lakh)	8.4	8.7	7.2	8.5
Seating Capacity	5	5	5	5

RESULT-

• comparing to engine displacement Tata Nexon and Duster have same specification.
• Comparing to city mileage Tata nexon and Maruti Baleno have same mileage specification .
• Comparing to Torque and Power Tata nexon is superior than other brands, even no. of cylinder is less than one.
• Comparing to overall dimension Tata nexon and Maruti Baleno have avg.specifications.
• Comparing to Price Honda jazz have more costly and Baleno have chipper than others.

CONCLUSION-

The analysing the above data of diffrent car brands i would like to suggest MR. D.S. Pughazhyendhii to purchase the TATA NEXON OR MARUTI BALENO .But from that mostly i suggest to preffer TATA NEXON because of nexon having greater Torqur and Maximum Power output on the basis of 3 no.cylinders .Even for comparing to mileage Tata nexon better city mileage which is just 0.5 km is less as compare to Baleno.

Eventhough Tata nexon on road price is gratere than Baleno with difference in price of 1.2 lakh but in that extra price MR.D.S. Pughazhyendhii has getting benifits in form of output power and Torque.