Benchmarking

ANSWER:

BENCHMARKING:
Benchmarking is a process of measuring the performance of a company’s products, services, or processes against those of another business considered to be the best in the industry, “best in class.” The point of benchmarking is to identify internal opportunities for improvement. By studying companies with superior performance, breaking down what makes such superior performance possible, and then comparing those processes to how your business operates, you can implement changes that will yield significant improvements.

That might mean tweaking a product’s features to more closely match a competitor’s offering, changing the scope of services you offer, or installing a new customer relationship management (CRM) system to enable more personalized communications with customers.

There are two basic kinds of improvement opportunities, continuous and dramatic. Continuous improvement is incremental, involving only small adjustments to reap sizeable advances. Dramatic improvement can only come about through re-engineering the whole internal work process.

STEP-BY-STEP BENCHMARKING:

    Benchmarking is a simple, but detailed, five-step process:

• Choose a product, service, or internal department to benchmark.
• Determine which best-in-class companies you should benchmark against, and which organizations you’ll compare your business to.
• Gather information on their internal performance, or metrics.
• Compare the data from both organizations to identify gaps in your company’s performance.
• Adopt the processes and policies in place within the best-in-class performers.

Benchmarking will point out what changes will make the most difference, but it’s up to you to actually put them in place.

In order to benchmark anything you need to have quantitative data available to study which means breaking down the internal process to calculate performance metrics .quantity everything because only quantifiable information can be accurately compared

SUGGESTIBLE CARS:

1. Tata Nexon
2. Hyundai Venue
3. Maruti Suzuki Vitara Brezza
4. Ford Eco Sport.

TATA NEXON

Pros:
1. Best in the class safety package
2. Powerful engines (petrol & diesel)
3. Ride and feels like a big vehicle
Cons:
1. Quality of plastic inside the cabin
2. Sluggish infotainment
3. Slightly hard ride

MODELS / SPECIFICATIONS                                            TATA NEXON

ARAI Mileage                                                                   21.5 km
Engine Displacement (cc)                                                      1497
Max Torque (nm@rpm)                                            260Nm@1500-2750rpm
Transmission Type                                                              Automatic
Fuel Tank Capacity                                                                    44
Max Power (bhp@rpm)                                                  108.5bhp@4000rpm
Seating Capacity                                                                        5
Boot Space (Litres)                                                                   350
Body Type                                                                                SUV
Safety                                                                                   16.06/1

HYUNDAI VENUE

Pros:
1. Ease of driving on offer
2. Three different engine options
3. Feature loaded
Cons:
1. Isn't as big as rivals
2. No diesel automatic on offer
3. 1.2 petrol is weak on punch.

MODELS /
SPECIFICATIONS                                           HYUNDAI VENUE

ARAI Mileage                                                      18.14kmpl
Engine Displacement (cc)                                      998
Max Torque (nm@rpm)                             171.6Nm@1500-4000rpm
Transmission Type                                              Automatic
Fuel Tank Capacity                                                  45
Max Power (bhp@rpm)                                 118.35bhp@6000rpm
Seating Capacity                                                       5
Boot Space (Litres)                                               350
Body Type                                                               SUV
Safety                                                         4 stars NCAP rating

MARUTI SUZUKI VITARA BREZZA:

Pros:
1. Peppy & efficient 1.5 petrol
2. Good value for money
3. Neutral ride, easy to drive
Cons:
1. No more diesel option
2. Rivals offer more space
3. Design isn�t attractive as before,

MODELS /
SPECIFICATIONS                                                  MARUTI SUZUKI VITARA BREZZA

ARAI Mileage                                                                         18.76kmpl
Engine Displacement (cc)                                                         1462
Max Torque (nm@rpm)                                                     138Nm@4400rpm
Transmission Type                                                                   Automatic
Fuel Tank Capacity                                                                       48
Max Power (bhp@rpm)                                                      103.26bhp@6000rpm
Seating Capacity                                                                          5
Boot Space (Litres)                                                                    328
Body Type                                                                                 SUV
Safety                                                                                     12.51/17

FORD ECO SPORT:

The Ford Ecosport is considered one of the best sub-4m compact SUVs currently on sale in the Indian market. The car gets
powerful and refined engines and also comes with an aggressive and appealing design language. If you are in the market to buy a new compact SUV and wondering if the Ecosport is the best of all.

Pros:
1. Build Quality
2. Powerful and Responsive Engines
3. Looks
4. Driving Dynamics
5. Long List Of Safety Features

Cons:
1. Not So VFM
2. Feels Dated
3. Stiff Suspension Setup
4. Narrow Second Row
5. Thick A-Pillar Causes Blind Spot.

MODELS /     
SPECIFICATIONS                                                                      FORD ECO SPORT

ARAI Mileage                                                                                21.7kmpl
Engine Displacement (cc)                                                                   1498
Max Torque (nm@rpm)                                                            215Nm@1750-2500rpm
Transmission Type                                                                             Manual
Fuel Tank Capacity                                                                                  52
Max Power (bhp@rpm)                                                               98.63bhp@3750rpm
Seating Capacity                                                                                   5
Boot Space (Litres)                                                                                 352
Body Type                                                                                            SUV
Safety                                                                                      4 stars NCAP rating

COMPARISION:

MODELS /
SPECIFICATIONS            TATA NEXON          HYUNDAI VENUE         MARUTI SUZUKI VITARA BREZZA           FORD ECO SPORT

ARAI Mileage                      21.5 km                  18.14kmpl                           18.76kmpl                                     21.7kmpl
Engine Displacement (cc)          1497                      998                                   1462                                                    1498
Max Torque (nm@rpm)    260Nm@1500-2750rpm  171.6Nm@1500-4000rpm    138Nm@4400rpm      215Nm@1750-2500rpm
Transmission Type                   Automatic              Automatic                            Automatic                                       Manual
Fuel Tank Capacity                      44                          45                                        48                                                  52

Max Power (bhp@rpm) 108.5bhp@4000rpm        118.35bhp@6000rpm       103.26bhp@6000rpm          98.63bhp@3750rpm
Seating Capacity                        5                                     5                                     5                                          5
Boot Space (Litres)                   350                                350                                  328                                   352
Body Type                                 SUV                               SUV                                 SUV                                     SUV
Safety                                   16.06/17                    4 stars NCAP rating              12.51/17                     4 stars NCAP rating

CONCLUSION:
I would suggest Tata Nexon for Mr D.S. Pughazhyendhii family, Nexon is an excellent offering which is the safest car in its segment. It is also value for money product with class-leading features.