Benchmarking

What is benchmarking

Benchmarking involves a structured comparison between similar products, services or processes on some dimensions of performance. For example it can be used to compare the availability and delivery of features in a product and in this form often provides the basis of consumer tests and reviews

CASE

Benchmark with presently available cars in the market for the following case.

Mr. D.S. Pughazhyendhii is a married man who lives in Bangalore which is a highly crowded city. His Family comprises five members including his wife, five-year-old boy, his father, and his mother. He visits his native place Madurai which is 500kms away from Bangalore once in a month. Also, he will be using his car to commute to his office. His budget falls between 8 to 10 lakhs on road. Please suggest to him with options so that he will buy a good car for his family.

Note: Pughazhyendhii is fond of big cars

REPORT

The above case of Mr.pughazhyendhii leads to the following filters. They are

• The number of commuters is five including a child and hence the vehicle should be spacious with enough leg room
• He uses his car for daily office commute and a monthly trip to his native.This would give a total estimate of more than 2500km/month and 30000km/year
• The budget is from 8-10 Lakhs and he is also found of big cars
• Based on these underpinning factors the suggestion would be a choice of SUV Vehicle and
• Considering the long run of the vehicle the various option would be diesel variant which helps to save fuel costs and other upfront maintenance and also has better mileage.
• In a crowded city like Bangalore Automatic gear transmission would be best suited
• Based on these requirements a detailed benchmarking is done to compare the specifications advantages and other considerable parametersComparison parameters of the Car Models

  PERFORMANCE

  • Maruti Swift ZXI AMT and Renault Triber are the front runner but hyundai grand i10 nios much stable performance both on city traffic and highway with multi drive modes.
  • Hyundai i10 nios has linear power delivery systems and better engine power and torque only falling behind Renault Triber.
  • The reported ARAI MILEAGE show triber and Swift are better power to weight ratio.

  INTERIOR

  • Hyundai i10 Nios is the best among the group because of its spacious Cabin Interior with more leg room for the rear passengers and suits best for the family drive by giving best seating of the fifth passenger.
  • The Glove Box and Rear HVAC Vent are the standout features of Hyundai i10 NIos and also has improved sunvision and instrument panel cluster with added utility holders along the side doors
  • Hyundai infotainment touch screen has sub par performance compared to renault triber and maruti swift
  • The blue link connectivity App with smartphone from tata punch give additional scoring for punch among other

  EXTERIOR

  • Hyundai i10 Nios is a standout in this category and offers the maximum boot space of 260 liters falling just behind TATA Punch and ground clearance is 165mm which will be well suited for the Indian roads.
  • The facelift, Headlight and Tail light are stylish in i10 Nios
  • The lagged out ABC pillars of Hyundai i10 Nios offer better head room among the other models.

  SAFETY AND COMFORT

  • Almost all the models has same safety features of Dual Airbags,ABS with EBD,parking sensors, corner stability control but i10 nios offers Dead Pedal which comes very handy in the case of pughazhyendhii for his frequent long drive.
  • The India-spec Hyundai grand i10 Nios which brings to table a new design and upmarket equipment to the small car segment only managed to achieve 2 star rating at the global NCAP crash tests.
  • hyundai grand i10 Nios
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  • CONCLUSION Thus a detailed benchmarking is done and car mode is proposed based on the report.