Challenge

Benchmarking

BENCHMARKING

Benchmarking in automobile industries involbes a structured comparision between the similar products,service.

Levels of Benchmarking

  • Similiar process in the same factory.
  • Between different factories.
  • Between different competing organisation.
  • Between different sector.
Importance of benchmarking in automotive industry-
A specific, distinctive vehicle attribute branding is essential to make cars unique and competitive. As a first step on the way, vehicle manufacturers have to benchmark their vehicles in the competitive environment in order to understand and to strengthen or improve the potential of their vehicles.
Types of Benchmarking
  1. INTERNAL BENCHMARKING
  2. EXTERNAL BENCHMARKING
  3. PERFORMANCE BENCHMARKING
  4. PRACTICE BENCHMARKING
BENCHMARKING HYUNDAI I-20

NISSAN

MAGNITE

TATA

TIAGO

KIA

SONET

MARUTI SUZUKI

CIAZ

HONDA

AMAZE

FUEL TYPE DIESEL

DIESEL

DIESEL

DIESEL

DIESEL

DIESEL

ENGINE CAPACITY(CC) 1493 999 1199 1493 1462 1498
MILEAGE(KMPL) 25 20 23.84 24.1 20.65 24.7
FUEL TANK(LTRS) 37 40 35 45 43 35
BOOT SPACE(LTRS) 311 336 242 392 510 420

SEATING CAPACITY

(PERSONS)

5 5 5 5 5 5
GEAR BOX TYPE MANUAL MANUAL MANUAL MANUAL MANUAL MANUAL

The above table shows different vehicle brands with different different specifications,Here i have accumulated some of those to have a better idea for buying automobiles.

For Comapring I have select Some of the Brands with different body type that are:

HYUNDAI I20-HATCHBACK

NISSAN MAGNITE-SUV

TATA TIAGO-HATCHBACK

KIA SONET-COMPACT SUV

MARUTI SUZUKI CIAZ-SEDAN

HONDA AMAZE-CROSSOVER

here some more details about the Honda amaze:-

as shown in above pic the 5 persons can easily be fit in here.

CONCLUSION

By seeing all this we can come to a conclusion that the Last option (HONDA AMAZE) would be a better option for Mr.D.S. Pughazhyendhii,because his personal choice is Big cars and Honda Amaze is a Crossover of Sedan and Hatchback so it's a big car and it's has all the specification that Mr.D.S. Pughazhyendhii want.

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