Benchmarking
Benchmarking is the practice of comparing Business processes and performance metrics to industry bests and best practices from other companies. Dimensions typically measured are quality, time and cost.
Benchmarking is used to measure performance using a specific indicator (cost per unit of measure, productivity per unit of measure, cycle time of x per unit of measure or defects per unit of measure) resulting in a metric of performance that is then compared to others.
A specific, distinctive vehicle attribute branding is essential to make cars unique and competitive. As a first step on the way, vehicle manufacturers have to benchmark their vehicles in the competitive environment in order to understand and to strengthen or improve the potential of their vehicles.
Benchmarking in automobile industry involves a structured comparison between similar products, services or processes on some dimensions of performance.
In this challenege, Vehicle needs to be bench marked for Mr. D.S. Pughazhyendhii depending on the requirement such as Member seating which is 5,Budget 8 to 10 Lacs and needs to travel to village and office.so, based on these factors car needs to be SUV and also needs to be commercial.so, the vehicle needs to be a cross over.
Matching the parameters above i have short listed the following cars:
1)Tata Nexon
2)Ford Eco sport
3)Maruti Suzuki vitara Brezza
4)Hyundai venue
1)Tata Nexon: Tata Nexon is a 5 seater Compact SUV available in a price range of ₹ 7.30 - 13.35 Lakh. It is available in 44 variants, 1 engine option and 2 transmission options : Manual and AMT. Other key specifications of the Nexon include a Ground Clearance of 209 mm and Bootspace of 350 litres. The mileage of Nexon ranges from 16 kmpl to 22.4 kmpl.
Early in 2020, Tata introduced the Nexon facelift in India with a fresh set of cosmetic and feature updates. Taking things to the next level, the company introduced the Nexon Dark in July 2021.
Engine and specifications:
The Tata Nexon is available in both petrol and diesel engine options. The 1.2-litre turbocharged petrol engine generates 118bhp at 5,500rpm and 170Nm of torque at 1,750rpm. On the other hand, the 1.5-litre diesel engine produces 108bhp at 4,000rpm and 260Nm of torque at 1,500rpm.The engine displacement of 1199 to 1497 cc.Transmission options include a six-speed manual gearbox and an optional AMT unit.
Exterior design:
The Nexon is now sleeker and features a chiselled look instead of the earlier muscular and rounded-off look. The compact SUV gets a new dual-barrel projector headlamp setup with integrated tri-arrow LED DRLs. The lower air dam is now larger and it features a large ‘tri-arrow’ themed grille. The vehicle rides on 16-inch wheels with a modern set of alloy wheels.
Interior and features:
The Tata Nexon gets a neat and uncluttered dashboard layout. The compact SUV gets a new steering
Colours:
The Nexon is available in six colour options which include Foliage Green, Flame Red, Pure Silver, Daytona Grey, Calgary White, and Atlas Black.
Seating capacity:
Tata Nexon is available in a five-seat layout.
wheel featuring a smaller horn pad with premium looking multimedia and cruise control buttons. Behind the steering wheel is a fully digital instrument cluster along with an updated seven-inch touchscreen infotainment system.
2)Ford EcoSport:Ford EcoSport is a 5 seater Compact SUV available in a price range of ₹ 8.19 - 11.70 Lakh. It is available in 11 variants, 1 engine option and 2 transmission options : Manual and Automatic (Torque Converter). Other key specifications of the EcoSport include a Ground Clearance of 200 mm, Kerb Weight of 1188 kg and Bootspace of 352 litres. The EcoSport is available in 7 colours. The mileage of EcoSport ranges from 14.7 kmpl to 21.7 kmpl.
The new Ford EcoSport has been launched with more features over its predecessor. Ford EcoSport is available in six trims – Ambiente, Trend, Titanium, Titanium+, EcoSport S and the Thunder Edition. The newly introduced feature-loaded Thunder Edition is based on the Titanium variant and it replaces the Signature trim. The updated model is available in both petrol and diesel engine options.
Engine:
Mechanically the new Ford EcoSport continues to be powered by the existing 1.5-litre petrol and diesel engine options. The 1.0-litre EcoBoost continues to be offered in the EcoSport S trim as well. The EcoSport range is available with a five-speed or a six-speed manual transmission along with a six-speed automatic transmission option in the petrol version.
Exterior:
The updated EcoSport gets automatic HID headlamps, daytime running lights, electrochromic mirror and rain sensing wipers. The vehicle also gets distinctive highlights like dark inserts on the headlamp cluster and a prominent black treatment to the fog lamp bezel. Additionally, it gets 17-inch alloy wheels, and a dark theme throughout the exterior, which includes black-painted front grille and rear-view mirrors; dual-tone bonnet and decals on doors.
Interior:
Except for the entry level variant, all other variants get a touchscreen-based infotainment system with embedded navigation. The Thunder Edition abundant use of cognac accents across multiple surfaces – from front seats to door inserts as well as centre console and instrument panel. The variant further gets a nine-inch floating touchscreen system with embedded navigation.
3)Maruti Suzuki Vitara Brezza: Maruti Suzuki Vitara Brezza is a 5 seater Compact SUV available in a price range of ₹ 7.61 - 11.20 Lakh. It is available in 9 variants, 1 engine option and 2 transmission options : Manual and Automatic (Torque Converter). Other key specifications of the Vitara Brezza include a Ground Clearance of 198 mm, Kerb Weight of 1110 kg and Bootspace of 328 litres. The Vitara Brezza is available in 9 colours. The mileage of Vitara Brezza ranges from 17.03 kmpl to 18.76 kmpl.
Engine:
The Maruti Vitara Brezza is powered by a 1.5-litre K-Series petrol engine that produces 103bhp and 138Nm of torque. It is offered with a five-speed manual transmission and an automatic transmission with Smart Hybrid technology.
The Maruti Suzuki Vitara Brezza is available with updated styling, additional equipment and a new petrol engine. The facelifted Vitara Brezza is available in three new colour options including Torque Blue, Oven Red and Autumn Orange. The compact SUV is also available in three new dual tone color options - Sizzling Red with midnight Black roof, Torque Blue with midnight Black roof and Granite Grey with Autumn Orange roof.
Exterior:
Feature highlights of the Maruti Suzuki Vitara Brezza facelift include projector headlamps with LED DRLs, new grille, new 16-inch dual-tone alloy wheels, LED tail-lights and a revised rear bumper for freshness. As for the rear, the Vitara Brezza gets new LED taillights and a slightly restyled rear bumper.
Interior:
The vehicle gets fabric upholstery with an all-black theme. The vehicle gets leather wrapped steering wheel, auto-dimming IRVM and the SmartPlay infotainment system. The top-spec variant gets features like auto-dimming IRVMs and leather wrapped steering wheel.
4)Hyundai Venue: Hyundai Venue is a 5 seater Compact SUV available in a price range of ₹ 6.99 - 11.85 Lakh. It is available in 18 variants, 1 engine option and 3 transmission options : Manual, Clutchless Manual and Automatic (Dual Clutch). Other key specifications of the Venue include a Ground Clearance of 195 mm and Bootspace of 350 litres. The Venue is available in 8 colours. The mileage of Venue ranges from 17.52 kmpl to 23.4 kmpl.
Engine:
The Hyundai Venue is available with three engine options that include a 1.2-litre NA petrol motor, 1.5-litre diesel, and a 1.0-litre turbo-petrol motor. The 1.2-litre NA version, which produces 82bhp and 114Nm of torque, is offered only with a five-speed manual transmission. The 1.5-litre diesel mill produces 99bhp and 240Nm of torque, and is paired to a six-speed manual unit or a six-speed automatic unit. The 1.0-litre TGDi engine produces 118bhp and 172Nm of torque, and comes mated to an iMT unit or a seven-speed DCT unit.
Exterior:
Exterior highlights of the Hyundai Venue include a split headlamp design, projector headlamps with LED DRLs, projector fog lights, LED tail lights, 16-inch dual-tone alloy wheels, a shark fin antenna, roof rails, and silver skid plates.
Interior:
Inside, the Hyundai Venue receives features such as an electric sunroof, an eight-inch touchscreen infotainment system with Apple CarPlay and Android Auto, automatic climate control, flat-bottom steering wheel, height-adjustable driver seat, Hyundai BlueLink connectivity, wireless charging, cruise control, rear AC vents, and a sliding front arm rest.
Conclusion:
Thus, in conclusion i would personally recommend Hyundai venue to Mr. D.S. Pughazhyendhii because of all the features in it seems to better when compared against its Competitors.