Benchmarking
Benchmarking
A specific vehicle attribute branding is essential to make cars unique and competitive, as the first step on the way is Benchmarking.
Bechmarking in the automobile industry involves a structured comparision between similar products, services or processes on some dimensions of performance. For Example it can be used to compare the availability & delivery of feature in the product in this form often provides basis of consumer tests & reviews.
Vehicle manufacturers have to benchmark their vehicles in the compitative environment in order to understand and strengthen or improve the potential of their vehicles.
*) Benchmarking of currently available vehicles in the market which falls under budget of 10lakhs,
01) TATA NEXON
Tata Nexon is 5 seater SUV available at starting price of 7.2 Lakh. Looking at the exterior style elements of the SUV, anyone can fall for its bold and masculine line. Moving inside the cabin, the interior tone, the dashboard, the upholstery are so beautiful and elite. You get multiple driving modes to go across cities and highways and explore more with ease and comfort.
Tata Nexon uses a 1.5L Revotorq Turbocharged diesel engine paired with a 6-speed automatic transmission gearbox that produces a maximum power of 108.5 bhp at 4000 RPM and a peak torque of 260 Nm@1500-2750 RPM.
Tata Nexon is highly reliable for its safety measures and a lot more driving features. The high-tensile steel body of the vehicle absorbs impact energy and protects the passengers from any sort of collision. The dual airbags protect the front occupants.
Tata Nexon Specifications
*) Engine CC :- 1199-1497 cc
*) Fuel :- Petrol / Diesel
*) Fuel Tank Capacity :- 44.0L
*) Transmission :- Manual / Automatic
*) Mileage :- 17 - 21.5 km/l
*) Max. Power :- 108/118 bhp
*) Seating Capacity :- 5 Seater
*) No. of Doors :- 5
*) Boot Space :- 350L
*) Ground Clearance :- 209mm
*) Tyre Type :- Tubeless tyre
*) Tyre Size (Both F&R) :- 215/60 R16
*) Steering Type :- Electric Power Steering
02) KIA SONET
Kia Sonet is a 5 seater SUV avilable with starting price of 7 Lakh. The Kia Sonet comes with multiple color options including Steel Silver, Glacier White Pearl, Gravity Grey, Intense Red, Beige Gold, Intelligent Blue and Aurora Black Pearl. Kia Sonet has an impressive interior that gives a great premium feel. The cabin has soft-touch materials, plastic parts, and leatherette upholstery.
The Kia Sonet gets a 1.2 litre petrol naturally aspirated engine which dishes out 83 BHP and 115 Nm of peak torque. It also comes paired to a 5-speed manual transmission system for the petrol variants. Kia Sonet is charged by a 1.5L CRDi VGT diesel engine paired with a 6-speed automatic transmission gearbox producing 113.42 bhp at 4000 RPM power and 250 Nm at 1500-2750 RPM torque
Kia Sonet's safety features include six airbags, vehicle stability management, ABS with EBD, electronic stability control, reverse parking camera, parking sensors (front and rear), auto door unlock impact-sensing, ISOFIX child seat, auto door lock and speed sensing, anti-theft system and more.
Kia Sonet's Specifications
*) Engine CC :- 1197-1493 cc
*) Fuel :- Petrol / Diesel
*) Fuel Tank Capacity :- 45.0L
*) Transmission :- Manual / Automatic
*) Mileage :- 18.2 - 24.1 km/l
*) Max. Power :- 113/118 bhp
*) Seating Capacity :- 5 Seater
*) No. of Doors :- 5
*) Boot Space :- 392L
*) Ground Clearance :- 205mm
*) Tyre Type :- Tubeless tyre
*) Tyre Size (Both F&R) :- 215/60 R16
*) Steering Type :- Electric Power Steering
03) HYUNDAI VENUE
Hyundai Venue is 5 Seater Compact SUV avilable in a price strating with 7.63Lakh. This car is the best in the class in terms of space. There is a well-thought out cabin where there is plenty of space. You have a nice visibility at the front row. The backseat has become roomier and more spacious. It's good even for the tall ones. The Subcompact SUV comes with a beautifully designed cabin and it has voice command and smartwatch connectivity.
Hyundai Venue is quite comfortable to drive due to its make and design. The cruise control, electric sunroof, the driver's power-aided seats, leather upholstery, reverse camera and multiple driving modes are the salient features that guarantees a cushy ride. There is a 1.4 litre engine and 118 HP of power that gives you enough power to cruise or overtake comfortably. Though the SUV is power-packed, it does feel as exciting as you might expect.
The car has some amazing safety features that make it stand out undoubtedly. It has a good car value which makes it all the more attractive and in demand. If you feel that the car doesn't have enough safety then you're wrong because the safety measures in this car is the best. You can always go for test drive before your final call though.
Hyundai Venue's Specifications
*) Engine CC :- 1197-1396 cc
*) Fuel :- Petrol / Diesel
*) Fuel Tank Capacity :- 45.0L
*) Transmission :- Manual / Automatic
*) Mileage :- 17.5 - 23.7 km/l
*) Max. Power :- 99/118 bhp
*) Seating Capacity :- 5 Seater
*) No. of Doors :- 5
*) Boot Space :- 295L
*) Ground Clearance :- 190mm
*) Tyre Type :- Tubeless tyre
*) Tyre Size (Both F&R) :- 215/60 R16
*) Steering Type :- Power Steering
04) MARITI SUZUKI VITARA BREZZA
Vitara Brezza is 5 Seater SUV available with price starting from 7.62Lakh. The cabin is upgraded with new upholstery, a stylish leather-wrapped steering wheel, sliding front armrest and an updated 7-inch touchscreen infotainment system with SmartPlay Studio 2.0. Besides, this instrument clusters compatible with Apple CarPlay and Android Auto as well.
With a powerful engine of a 1.5-litre petrol motor, the new Maruti Suzuki Vitara Brezza can churn out a maximum power of 102 bhp at 6000 rpm and a peak torque of 134 Nm 4400 rpm. Furthermore, the engine is corresponding with a 5-speed manual and a 4-speed torque convertor automatic which was earlier paired to the diesel variants of the car.
Maruti Suzuki Vitara Brezza had scored 4 stars in the Global NCAP Crash Tests which is still highly appreciated by all commuters on-road driving the car. However, let us take a glimpse into the safety gears which are pre-installed in the car. So, the new Vitara Brezza gets dual airbags as standard in all the variants of the car. Then there is the Anti-lock Braking System with Electronic Brake-Force Distribution. This is better known as ABS with EBD to prevent the car from skidding while sudden braking and distribute the force exerted evenly through all four tyres.
Vitara Brezza's Specifications
*) Engine CC :- 1462 cc
*) Fuel :- Petrol / Diesel
*) Fuel Tank Capacity :- 48.0L
*) Transmission :- Manual / Automatic
*) Mileage :- 17.0 - 18.8 km/l
*) Max. Power :- 103 bhp
*) Seating Capacity :- 5 Seater
*) No. of Doors :- 5
*) Boot Space :- 328L
*) Ground Clearance :- 198mm
*) Tyre Type :- Tubeless tyre
*) Tyre Size (Both F&R) :- 215/60 R16
*) Steering Type :- Electric Power Steering
CONCLUSION :-
A detailed Benchmarking report has been done on current available vehicles in the market within the specified budget.