Benchmarking
Title of the project : BENCHMARKING
OBJECTIVE :
Mr. D.S. Pughazhyendhii is a married man who lives in bangalore which is a highly crowed city. His family comprises five members including his wife, five-year-old boy, his father, his mother. he visits his native place madurai which is 500kms away from bangalore once in a month. Also, he will be using his car to commute to his office. His budget falls between 8 to 10 lakhs on road. Please suggest to him with optons so that he will buy a good car for his family.
Note : Pughazhyendhii is fond of big cars.
BENCHMARKING :
Benchmarking in the automobile industry involves a structured comparison between similar products, services or processes on same dimensions of performance.
It can be used to compare the availability and delivery of features in a product and in this form often provides the basic of consumer tests and reviews. These look at a products and services provide recommendations based on which is best or some form of ranking amongst competitors.
It is particularly useful when comparing not only performance but also practice-in other words what do the different organization do to enable that perfomances to be delivered? And applied in this way why it is a powerful tool in process innovation on studying how the best achieve their performance can provide powerful clues for changing the way processes operate.
Based on his requirement these 7 cars suits him the most.
- Mahindra XUV300 :
Price : 7.95 - 13.33 lakh.
Seating Capacity : 5 seater.
Fuel Type : Diesel & Petrol.
Boot Space(Litres) : 257.
ARAI Mileage : 17 - 20 kmpl.
Engine : 1197 - 1497 cc.
- Tata Nexon :
Price : 7.28 - 13.23 lakh.
Seating Capacity : 5 Seater.
Fuel Type : Diesel & Petrol.
Boot Space(Litres) : 350.
Mileage : 17 - 21.5.
Engine : 1199 -1497 cc.
- Hyundai Venue :
Price : 6.99 - 11.85 lakh.
Seating Capacity : 5 Seater.
Fuel Type : Diesel & Petrol.
Boot Space(Litres) : 350.
Mileage : 18.27 - 23.7 kmpl.
Engine : 998 - 1493 cc.
- Kia Sonet :
Price : 6.79 - 13.35 lakh.
Seating Capacity : 5 Seater.
Fuel Type : Diesel.
Boot Space(Litres) : 392.
Mileage : 18.2 - 24.1 kmpl.
Engine : 998 - 1493 cc.
- Ford EcoSport :
Price : 8.19 - 11.69 lakh.
Seating Capacity : 5 seater.
Fuel Type : Petrol & Diesel.
Boot Space(Litres) : 352.
Mileage : 15.9 - 21.7 kmpl.
Engine : 1496 - 1498 cc.
- Maruti Vitara Breeza :
Price : 7.51 - 11.41 lakh.
Seating Capacity : 5 Seater.
Fuel Type : Petrol.
Boot Space(Litres) : 328.
Mileage : 17.03 kmpl.
Engine : 1462 cc.
- Nissan Magnite :
Price : 5.59 - 10.00 lakh.
Seating Capacity : 5 Seater.
Fuel Type : Petrol.
Boot Space(Litres) : 336.
Mileage : 17.7 kmpl.
Engine : 999 cc.
COMPARE :
CONCLUSION :
I will suggest Mr. D.S. Pughazhyendhii to buy TATA NEXON. The 5 stars rated SUV by the Global NCAP will be a good choice as per his budget and the car comes with multiple modes which give an extra-ordinary mileage upto 17.4 kmpl with petrol as per ARAI. For his office use, the Nexon will help him to have a stress-less driving after work. The NEXON stands apart in safety compared to its competitors like MAHINDRA XUV300, KIA Sonet, etc. Since Pughazhyendii is fond of big cars the SUV features a bigger outlook and the outstanding mileage will make him happier when he vists his native place madurai.