Benchmarking

BENCHMARKING – CASE STUDY FOR SUGGESTING A CAR WITH CUSTOMER’S REQUIREMENT

Aim:

To do case study on present available cars in the market to give a suggestion for the customer’s specific requirement.

Introduction:

Benchmarking:

Benchmarking is a process of measuring the performance of a company’s products, services, or processes against those of another business considered to be the best in the industry, aka “best in class.” The point of benchmarking is to identify internal opportunities for improvement. By studying companies with superior performance, breaking down what makes such superior performance possible, and then comparing those processes to how your business operates, you can implement changes that will yield significant improvements.

In simple words:

• Benchmarking is evaluating something by comparison with a standard.

Methodology:

There is no single benchmarking process that has been universally adopted.

The wide appeal and acceptance of benchmarking has led to the emergence of benchmarking methodologies.

Robert Campdeveloped a 12-stage approach to benchmarking.

The 12-stage methodology consists of:

• Select subject
• Define the process
• Identify potential partners
• Identify data sources
• Collect data and select all partners
• Determine the gap
• Establish process differences
• Target future performance
• Communicate
• Adjust goal
• Implement
• Review and recalibrate.

Types of Benchmarking:

Benchmarking can be internal (comparing performance between different groups or teams within an organization) or external (comparing performance with companies in a specific industry or across industries).

Within these broader categories, there are three specific types of benchmarking:

• Process benchmarking,
• Performance benchmarking and
• Strategic benchmarking.

These can be further categorisedin detail as follows:

• Process benchmarking
• Financial benchmarking
• Benchmarking from an investor perspective
• Benchmarking in the public sector
• Performance benchmarking
• Product benchmarking
• Strategic benchmarking
• Functional benchmarking
• Best-in-class benchmarking
• Operational benchmarking
• Energy benchmarking

Objective:

The main objective for this case study is to provide a good suggestion for the customer to buy a good car with his requirements in his budget.

Our Customer is Mr. D.S. Pughazhyendhii. The case study is going to be done with his requirement as preferences.

Lets have a look into his requirements:

“Mr. D.S. Pughazhyendhii is a married man who lives in Bangalore which is a highly crowded city. His Family comprises five members including his wife, five-year-old boy, his father, and his mother. He visits his native place Madurai which is 500kms away from Bangalore once in a month. Also, he will be using his car to commute to his office. His budget falls between 8 to 10 lakhs on road. Please suggest to him with options so that he will buy a good car for his family.

Note: Pughazhyendhii is fond of big cars”

From the statement it is clear that customer is looking for a:

• 5-seater (i.e. min)
• Good mileage
• Good Performance
• 8-10 lakhs rupees (on road price) budget
• Spacious Inner Cabins and Big Car look from Outer (as the customer is fond of big cars)

“I thought the customer would change his mind of big cars when he is happy on getting a good car which satisfies his family and moreover his little boy by providing some good sporty feel car.”

And from the above five requirement I would suggest an SUV model to the customer.

I am going to give five compact SUV models in his budget for the choice and I also going to give the suggestion of that One Car that I highly recommend for him.

List of SUV’s I have Chosen to suggest:

• Maruti Vitara Brezza
• Hyundai Venue
• Tata Nexon
• Kia Sonet
• Nissan Magnite

MARUTI VITARA BREZZA:

Maruti Vitara Brezza VXI is the mid petrol variant in the Vitara Brezza lineup and is priced at Rs. 8.57 Lakh (ex-showroom). This VXI variant comes with an engine putting out and of max power and max torque respectively. Maruti Vitara Brezza VXI is available in transmission and offered in 9 colours: Autumn Orange, Granite Grey with Autumn Orange Roof, Granite Grey, Pearl Arctic White, Premium Silver, Torque Blue with Midnight Black Roof, Torque Blue, Sizzling Red with Midnight Black Roof and Sizzling Red.

KEY FEATURES:

Anti Pinch Power Windows, Tailgate Ajar, ISOFIX Child Seat Mounts, Day/Night Rear View Mirror, Rear Spoiler, Roof Rails, Push Ignition, Turn Indicators on ORVM, Rear Defogger, Steering mounted audio control, Power Steering, Tachometer and Adjustable Head lights.

KEY SPECIFICATIONS:

Mileage (ARAI) – 17.03 Kmpl

Engine Type - K15B Petrol Engine

Fuel Type – Petrol

Fuel Capacity – 48 litres

Max Torque - 138nm@4400rpm

Paddle Shift – No

Engine Displacement - 1462 cc

Max Power – 103.26bhp@6000rpm

Emission Norm Compliance - BS VI

Transmission – Manual

Boot Space - 328 Litres

Drive Type - FWD

Power Windows – Front and Rear

Airbags – Driver and Passenger

ABS – Yes

Central Locking – Yes

Fog Lamps – No

On Road Price:

Maruti Vitara Brezza VXI

Madurai:

Ex-Showroom Price: Rs. 8.57lakh

RTO+Road Tax + Others: Rs. 87,244

Insurance: Rs.42,274

Final on Road Price: Rs.9.86 Lakh

Bangalore:

Ex-Showroom Price: Rs. 8.57lakh

RTO+Road Tax + Others: Rs. 1.64Lakh

Insurance: Rs. 33,406

Final on Road Price: Rs. 10.55 Lakh

HYUNDAI VENUE:

Hyundai India has reorganised the Venue’s variant lineup. The manufacturer has introduced two trims -- S (O) and SX (O) Executive -- and discontinued six variants. The Korean carmaker has also hiked the prices of select variants by up to Rs 3,000.

The sub-4 metre SUV is now priced from Rs 6.92 lakh to Rs 11.78 lakh (ex-showroom). Its alternatives are the Nissan Magnite, Kia Sonet, Maruti Suzuki Vitara Brezza, Toyota Urban Cruiser, Honda WR-V, Ford EcoSport, Tata Nexon, Mahindra XUV300, and the Renault Kiger.

Hyundai Venue S Plus is the mid petrol variant in the Venue lineup and is priced at Rs. 8.64 Lakh (ex-showroom, Madurai). This S Plus variant comes with an engine putting out and of max power and max torque respectively. Hyundai Venue S Plus is available in transmission and offered in 7 colours: Polar White, Polar White Dual Tone, Titan Grey, Typhoon Silver, Deep Forest, Fiery Red and Denim Blue.

KEY FEATURES:

ISOFIX Child Seat Mounts, Automatic Headlamps,Day/Night Rear View Mirror, Roof Rails, Touch Screen Display, Turn Indicators on ORVM, Rear AC Ducts, Rear Defogger, Steering mounted audio control, Power Steering, Tachometer and Adjustable Head lights.

KEY SPECIFICATIONS:

Mileage (ARAI) – 17.52 Kmpl

Engine Type - Kappa 1.2 L MPi Petrol

Fuel Type – Petrol

Fuel Capacity – 45 litres

Max Torque – 113.76nm@4000rpm

Paddle Shift – No

Engine Displacement - 1197 cc

Max Power – 81.86bhp@6000rpm

Emission Norm Compliance - BS VI

Transmission – Manual

Boot Space - 350 Litres

Drive Type - FWD

Power Windows – Front and Rear

Airbags – Driver and Passenger

ABS – Yes

Central Locking – Yes

Fog Lamps – Front

On Road Price:

Hyundai Venue S Plus

Madurai:

Ex-Showroom Price: Rs. 8.64lakh

RTO+Road Tax + Others: Rs. 87,970

Insurance: Rs.42,534

Final on Road Price:Rs.9.95 Lakh

Bangalore:

Ex-Showroom Price: Rs. 8.64 lakh

RTO+Road Tax + Others: Rs. 1.63 Lakh

Insurance: Rs. 44,458

Final on Road Price:Rs. 10.72Lakh

TATA NEXON:

The Tata Nexon Dark Edition has been launched from Rs 10.40 lakh to Rs 13.24 lakh (ex-showroom). It gets an all-black theme with black coloured wheels. It also gets the ‘DARK’ badging on the side fenders. The Dark Edition is limited to the higher-spec XZ+, XZA+, XZ+(O), and XZA+(O) variants of the SUV.

Tata retails the Nexon from Rs 8.36 lakh to Rs 13.24 lakh (ex-showroom). Its alternatives are the Nissan Magnite, Kia Sonet, Maruti Suzuki Vitara Brezza, Toyota Urban Cruiser, Honda WR-V, Ford EcoSport, Mahindra XUV300, and the Renault Kiger.

Tata Nexon XM S is the mid petrol variant in the Nexonlineup and is priced at Rs. 8.81 Lakh (ex-showroom). This XM S variant comes with an engine putting out and of max power and max torque respectively. Tata Nexon XM S is available in transmission and offered in 6 colours: Atlas Black, Foliage Green, Calgary White, Flame Red, Pure Silver and Daytona Grey.

KEY FEATURES:

Moon Roof, Traction Control System (TCS), Sun Roof, Hill Assist, ISOFIX Child Seat Mounts, Brake Assist(BA), Automatic Headlamps, Auto rain sensing wipers, Rear spoiler, Roof Rails, Turn Indicators on ORVM, Follow me home headlamps, Steering mounted audio control, Power Steering, Tachometer and Adjustable Head lights.

KEY SPECIFICATIONS:

Mileage (ARAI) – 17.4 Kmpl

Engine Type - 1.2L Revotron Turbocharged

Fuel Type – Petrol

Fuel Capacity – 44 litres

Max Torque – 170Nm@1750-4000rpm

Paddle Shift – No

Engine Displacement - 1199 cc

Max Power – 118.36bhp@5500rpm

Emission Norm Compliance - BS VI

Transmission – Manual

Boot Space - 350 Litres

Drive Type - FWD

Power Windows – Front and Rear

Airbags – Driver and Passenger

ABS – Yes

Central Locking – Yes

Fog Lamps – No

On Road Price:

Tata Nexon XM S

Madurai:

Ex-Showroom Price: Rs. 8.81lakh

RTO+Road Tax + Others: Rs. 89,640

Insurance: Rs.43,131

Final on Road Price:Rs.10.14 Lakh

Bangalore:

Ex-Showroom Price: Rs. 8.81lakh

RTO+Road Tax + Others: Rs. 1.36Lakh

Insurance: Rs. 44,040

Final on Road Price:Rs. 10.62Lakh

KIA SONET:

Kia has launched the 2021 Sonet at prices starting from Rs 6.79 lakh. It includes the brand's new logo along with additional features such as paddle shifters, voice operated sunroof, and rear door sunshades. Select feel-good features offered in the top-spec variants have been introduced to the lower variants. Along with these features, the HTX will now be the base automatic variant, replacing the HTK+ automatic.

The changes in the 2021 Kia Sonet have resulted in a price hike ranging from Rs 10,000 to Rs 30,000 on almost all the variants. It retails from Rs 6.79 lakh to Rs 13.25 lakh (ex-showroom). It rivals the Tata Nexon, Hyundai Venue, Nissan Magnite, Renault Kiger, and Maruti Suzuki Vitara Brezza.

Kia Sonet 1.2 HTK Plus is the mid petrol variant in the Sonetlineup and is priced at Rs. 8.65 Lakh (ex-showroom, Madurai). This 1.2 HTK Plus variant comes with an engine putting out and of max power and max torque respectively. Kia Sonet 1.2 HTK Plus is available in transmission and offered in 10 colours: Glacier White Pearl With Aurora Black Pearl, Beige Gold With Aurora Black Pearl, Glacier White Pearl, Steel Silver, Gravity Gray, Intense Red, Aurora Black Pearl, Intelligence Blue, Beige Gold and Intense Red With Aurora Black.

KEY FEATURES:

Anti Pinch Power Windows, Leather Seats, Automatic Head lamps, Day/Night Rearview Mirror, Roof Rails, Touch Screen Display, Turn Indicators on ORVM, Follow me home headlamps, Rear AC Ducts, Rear Defogger, Steering mounted audio control, Power Steering, Tachometer and Adjustable Head lights.

KEY SPECIFICATIONS:

Mileage (ARAI) – 18.4 Kmpl

Engine Type - Smartstream G1.2

Fuel Type – Petrol

Fuel Capacity – 45 litres

Max Torque – 115nm@4200rpm

Paddle Shift – No

Engine Displacement - 1197 cc

Max Power – 81.86bhp@6000rpm

Emission Norm Compliance - BS VI

Transmission – Manual

Boot Space - 392 Liters

Drive Type - FWD

Power Windows – Front and Rear

Airbags – Driver and Passenger

ABS – Yes

Central Locking – Yes

Fog Lamps – Front

On Road Price:

Kia Sonet 1.2 HTK Plus

Madurai:

Ex-Showroom Price: Rs. 8.65lakh

RTO+Road Tax + Others: Rs. 88,000

Insurance: Rs.42,544

Final on Road Price:Rs.9.95 Lakh

Bangalore:

Ex-Showroom Price: Rs. 8.65 Lakh

RTO+Road Tax + Others: Rs. 1.77 Lakh

Insurance: Rs. 36,204

Final on Road Price:Rs. 10.78 Lakh

NISSAN MAGNITE:

Nissan India has commenced exports of its sub-4 metre SUV, the Magnite to Nepal, Indonesia, and South Africa. In Nepal, the SUV has racked up over 760 bookings within a month of its launch in February 2021. Back in India, the Magnite was launched in December 2020, and since then, it has booked more than 15,010 production units, with 1,220 set aside for exports.

The Nissan Magnite is priced from Rs 5.59 lakh to Rs 10 lakh (ex-showroom). It locks horns with the Toyota Urban Cruiser, Hyundai Venue, Maruti Suzuki Brezza, Tata Nexon, Mahindra XUV300, Kia Sonet, Ford Ecosport, and the Renault Kiger.

Nissan Magnite Turbo CVT XL is the mid petrol variant in the Magnite lineup and is priced at Rs. 8.39 Lakh (ex-showroom). This Turbo CVT XL variant comes with an engine putting out and of max power and max torque respectively. Nissan Magnite Turbo CVT XL is available in transmission and offered in 8 colours: Vivid Blue with Strom White, Pearl White with Onyx Black, Tourmaline Brown Onyx Black, Storm White, Sandstone Browns, Blade Silver, Onyx Black and Flare Garnet Red with Onyx Black.

KEY FEATURES:

Anti Pinch Power Windows, ISOFIX Child Seat Mounts, Rear Seat Centre Armrest, Smart Entry, Push Ignition, Roof Rails, Electronic Stability Program (ESP), Lumbar Support, Steering mounted audio control, Rear Wash Wiper, Rear Defogger, Speed Sensing Auto Door Lock, Turn Indicators on ORVM, Central Locking, USB Auxiliary input, Power Steering, Tachometer, Electronic Brakeforce Distribution (EBD), Child safety Lock, Adjustable Head lights Engine immobilizer and Rear seat head rest.

KEY SPECIFICATIONS:

Mileage (ARAI) – 17.7 Kmpl

Engine Type - HRA0 1.0 TURBO PETROL

Fuel Type – Petrol

Fuel Capacity – 40 litres

Max Torque – 152nm@2200-4400rpm

Paddle Shift – No

Engine Displacement - 999 cc

Max Power – 98.63bhp@5000rpm

Emission Norm Compliance - BS VI

Transmission – Automatic

Boot Space - 336 Litres

Drive Type - FWD

Power Windows – Front and Rear

Airbags – Driver and Passenger

ABS – Yes

Central Locking – Yes

Fog Lamps – No

On Road Price:

Nissan Magnet Turbo CVT XL

Madurai:

Ex-Showroom Price: Rs. 8.39 lakh

RTO+Road Tax + Others: Rs. 85,400

Insurance: Rs.36,117

Final on Road Price:Rs.9.60 Lakh

Bangalore:

Ex-Showroom Price: Rs. 8.39 lakh

RTO+Road Tax + Others: Rs. 1.30 Lakh

Insurance:Rs. 36,945

Final on Road Price:Rs. 10.06 Lakh

Among comparison of the Five Suv’s, I decided to pick two cars for Mr.Pugazhyendhii,

i.e. Tata Nexon and Nissan Magnite.

As Tata Nexon comes with an outstanding sunroof option which will be good thing to satisfy his family, mainly his little boy. Because the other models like Hyundai Venue and Kia Sonet offer it for an extra pay of 1.14 lakhs to 1.45 lakhs than the listed models. That will cost around 12 to 13 lakhs on road to buy.

To provide good out of his budget, Tata Nexon is a Choice.

Nissan Magnite doesn’t provides sunroof option but it’s a promising suv with good mileage, big spacious leg rooms and some better features.

While preferring a car for Mr. Pugazhyendhii, I first thought to omit his big car fond preference and I started searching for a car that would really satisfy his family.

But while peeking into Nissan Magnite, I really thought that his dream comes true.

Eventhough, Maruti Vitara Bizzera takes the market by a storm by this quarter, I just choose this two cars to suggest Mr.Pugazhyendhii. When it comes to seating Maruti says thats its a 5 seater but the legroom space and cabin makes it feel like an absolute 4 seater. It wouldn’t be a good choice for a long 500 km drive of a 5 member family. Kia Sonet provides a good boot space but not a good legroom space and a good interior for that price (as its interiors and seating design makes quite uncomfortable for a trip of 5 members). Hyundai Venue interiors are good and have good legroom but for that price the features provided are less when compared to Nissan Magnite.

Among Tata Nexon and Nissan Magnite, I would really prefer him the Nissan Magnite. Even though Tata Nexon provides sunroof option, I really thought he is taking his family once in a month to his native place. And in crowded city he even avoids this option for some reason. His little boy will also be satisfied with the masculine sport look of Nissan Magnite and his family will really feel great comfort during their journey to their native place as Nissan Magnite has a good legroom space when compared to Tata Nexon. And it’s the only Automatic transmission car in this budget. So, I final the Nissan Magnite.

• Good Boot Space.

• Air bags for good safety.

• Well Spacious Cabin

• Good designed interiors and spacious legrooms.

Conclusion:

On Comparing five cars I would suggest Nissan Magnet to Mr.Pugazhyendii, Because it provides a good pleasant and control ride in the crowded city like Bangalore with CVT (Automatic Transmission) and does a better performance of speeding 0-100 in just 13.4 sec in Highway. It stands ahead from the list with safety features like EBD, ESP and plenty of worthy features in this budget. So, Nissan Magnet Turbo CVT XL would be my suggestion for Mr.Pugazhyendii and his family.

And finally, a case study on present available cars is successfully done and suggestion for the right car is made as per the customer’s requirement.