Benchmarking

Bench marking

1. Benchmark with presently available cars in the market for the following case.

Mr. D.S. Pughazhyendhii is a married man who lives in Bangalore which is a highly crowded city. His Family comprises five members including his wife, five-year-old boy, his father, and his mother. He visits his native place Madurai which is 500kms away from Bangalore once in a month. Also, he will be using his car to commute to his office. His budget falls between 8 to 10 lakhs on road. Please suggest to him with options so that he will buy a good car for his family.

Note: Pughazhyendhii is fond of big cars

About bench marking:

Benchmarking is the competitive edge that allows organizations to adapt, grow, and thrive through change. Benchmarking is the process of measuring key business metrics and practices and comparing them—within business areas or against a competitor, industry peers, or other companies around the world—to understand how and where the organization needs to change in order to improve performance. There are four main types of benchmarking: internal, external, performance, and practice.

1. Performance benchmarking

involves gathering and comparing quantitative data. Performance benchmarking is usually the first step organizations take to identify performance gaps.

2. Practice benchmarking

involves gathering and comparing qualitative information about how an activity is conducted through people, processes, and technology.

3. Internal benchmarking

compares performance benchmarking and practices practice benchmarking from different units, product lines, departments, programs, geographies, etc., within the organization.

4. External benchmarking

compares metrics and practices of one organization to others.

Comparing the above situation with present model cars:

In case of SUV’s

	Details		Variants		mileage		Transmission	cost
1	Ford eco sport		Diesel		19.7		manual	8.11lakhs
2	Hyundai creta		Diesel		16.03		Manual	9.99lakhs
3	Mahindra Xuv		Diesel		15.04		manual	8.00lakhs
4	Suzuki breeza		Petrol		17.06		automatic	10lakhs
5	Tata nexon		diesel		17.8		manual	8.39lakhs
6	Renault duster		Petrol		16.42		manual	9.86
7	Kia seltos		Petrol		11.54		manual	9.95

In SUV category it would be better to prefer the Tata NEXON or Vitara breeza. Both SUV’s provide a better mileage. Whereas tata nexon comes with high safety features and its 1.2l turbocharged revtron engine provide better horsepower suitable for all purpose roads etc., whereas breeza comes with high cabinet space and its light controls makes easy to drive and it has vast service network.

In case of SEDAN’S

	Details	Variants	mileage	Transmission	cost
1	Ford aspire	diesel	24.4kmpl	Manual	8.72
2	Honda amaze	Petrol	18.6	manual	9.99
3	Hyundai aura	Petrol	20.5	Manual	9.72
4	Maruti ciaz	petrol	20.65	manual	8.52
5	Verna	Petrol	19.2	manual	9.19
6	toyota yaris	petrol	17.1	manual	9.16

While coming to sedans, Ciaz would be better option as it provides high cabinet space and better city mileage and its K15 hybrid engine provides greater horse power better driving range etc.,

In case of hatchbacks

	Details	Variants	mileage	Transmission	cost
1	Baleno	Petrol	23.87	Manual	9.3
2	figo	diesel	24.4	manual	8.37
3	Hyundaivenue	diesel	23.7	manual	10.37
4	Renault kiger	petrol	20	automatic	10.08
5	Tata altroz	diesel	25.11	maniual	9.55

Hatch back segment it would be better to go with Baleno as it has spacious cabin good engine performance, value for money and its vast service network

Hence as per the above condition benchmarking with present competition models by dividing into different categories and comparing with each segment and considering the suitable models from categories.