Benchmarking

                                                                                                   BENCHMARKING

definition:

It is a process of measuring key buisness metrics and practices and comparing them with buisness areas or against competitor or other companies around the world to understand how and where the organization need to change in order to improve the performance.

purpose:

It is a tool for assessing and comparing performance in order to achieve continious improvement.

CASE STUDY:

study:

As per customer requirement compact SUV  will be a good choice . According to his need he is looking for comfort space and riding, high safety, cost within the budget planned, more mileage ,resale value,ca rinterior height, therfore to satisfy him a compact SUV is the best.

benchmarking different compact SUV in india:

CONCLUSION:

After comparing compact SUV of different car companies above mentioned, TATA NEXON car will be satisfying mr.D.S pughazhyendhi needs to buy.