Benchmarking

BENCHMARK

REQUIREMENT:

Mr. D.S. Pughazhyendhii is a married man who lives in Bangalore which is a highly crowded city. His Family comprises five members including his wife, five-year-old boy, his father, and his mother. He visits his native place Madurai which is 500kms away from Bangalore once in a month. Also, he will be using his car to commute to his office. His budget falls between 8 to 10 lakhs on road. Please suggest to him with options so that he will buy a good car for his family.

AIM:

To suggest Mr. D.S. Pughazhyendhii with good ,compact,safety and budget under 8-10 lalhs.

BENCHMARK:

Benchmark 1 is used to compare price,feature and segments whereas Benchmark 2 is used to compare the feature of individual components.There are four main types of benchmarking internal, external, performance, and practice.

8 steps in the benchmark process

1. Select a subject to benchmark
2. Decide which organizations or companies you want to benchmark
3. Document your current processes
4. Collect and analyze data
5. Measure your performance against the data you've collected
6. Create a plan
7. Implement the changes
8. Repeat the process.

SHORT NOTE ABOUT BENCHMARK

• Benchmark in the automobiles industries involves a structure comparsion between similar product,services or process on some dimensions of performance
• It is used to analysis the processes and performace matrix from other company
• Analysis the coustomer requiredment and build the product
• Benchmark is called as comparison between one product to other or one company to other
• Instead of using a word comparison in OEM they Use benchmark as a key word.

1.HYUNDAI CRETA

Exterior

• Aesthetically, the Hyundai Creta is a masculine looking vehicle. On the front, the Creta spots a bold cascade design grille, stylish fog lamps, projector headlamps, and ORVMs.
• The rear of the vehicle is studded with shark fin radio antenna, split type tail lamps, and bold skid plates.

Interior

• Inside the cabin, the Hyundai Creta is assembled with advanced supervision drive cluster, fully automatic temperature control, and wireless phone charger.
• Premium black upholstery and leather-wrapped steering wheel adds posh tones to the interiors of this compact SUV.

ENGINE SPECIFICATION

• The Hyundai Creta is powered by a 1.6 CRDi diesel engine with VGTm which generates a maximum power of 128 ps at 4,000 rpm and maximum torque of 26.5 kgm at 1,500-3,000 rpm.
• Another engine option is the 1.6L petrol engine which delivers 123 ps of maximum power at 6,400 rpm and a maximum torque of 15.4 kgm at 4,850 rpm.
• The third engine option on the Hyundai Creta is a 1.4 CRDi diesel engine which generates a maximum power of 90 ps at 4,000rpm and maximum torque of 22.4 kgm torque at 1,500-2,750 rpm.

Price	Rs. 9.44 Lakhs – Rs. 15.04 Lakhs
Engine	1582 cc on Diesel, 1591 cc on Petrol
Max. power	123 PS on Petrol/ 128 PS on Diesel
Mileage	15-21 kmpl
Transmission	6-speed manual/ 6-speed automatic
Fuel type	Petrol/ Diesel

Hyundai Creta dimensions:

Length	4270 mm
Width	1780 mm
Height	1630 mm
Weight	1268kg
Wheelbase	2590 mm
Ground Clearance	201mm

2.RENAULT DUSTER

Exterior

The exterior stance of the Renault Duster includes chrome Renault grille, fog lamps, skid cars, and body colour bumpers. The car also includes ORVMs, stylish rear lamps, and wipers.

Interiors

Inside the cabin, Renault Duster features dual-tone upholstery, steering mounted controls, dynamic multimedia player, GPS navigation, and reverse parking camera.

ENGINE SPECIFICATION

• The Renault Duster is powered by a 1.5 litre petrol engine which generates a maximum power of 106 ps and a maximum torque of 142 Nm.
• The Duster also comes with an option of a 1.5-litre DCi diesel engine which generates a maximum power of 110 ps and 85 ps.
• This engine gives an option of 245 Nm and 200 Nm of maximum torque.

Price	Rs. 7.95 Lakhs – Rs. 12.79 Lakhs
Engine	1498cc
Max. power	106ps/ 110ps/ 85ps
Mileage	14kmpl
Transmission	Automatic/ Manual
Fuel type	Petrol/ Diesel

Renault Duster dimensions:

Length	4315mm
Width	1822mm
Height	1695mm
Weight	1160kg
Wheelbase	2673mm
Ground Clearance	205mm

3.FORD ECOSPORT

Exterior

The frontal stance of the Ford Ecosport features the iconic Ford grille, HID headlamps, alloy wheels, body colour bumpers, and ORVMs.

Interiors

Inside the cockpit, the Ford Ecosport flaunts the SYNC touchscreen infotainment system, premium dual-tone upholstery, and sporty alloy pedals.

ENGINE SPECIFICATION

• The Ford Ecosport is powered by a 1497cc, 1.5L petrol engine which generates a maximum power of 123 ps at 6500 rpm and maximum torque of 150 Nm at 4500rpm.
• The other engine option is the 999cc, 1.01 GTDi engine which generates a maximum power of 125ps at 6000 rpm and maximum torque of 170 Nm at 1500-4500 rpm.
• The diesel variant on the Ecosport is a 1498cc 1.5L engine which generates a maximum power of 100 ps at 3750 rpm.
• This engine generates a maximum torque of 205 Nm at 1750-3250 rpm.

Price	Rs. 7.82 Lakhs – Rs. 11.89 Lakhs
Engine	1497cc/ 999cc/ 1498cc
Max. power	123ps/ 125ps/ 100ps
Mileage	15-23 kmpl
Transmission	Manual/ Automatic
Fuel type	Petrol/ Diesel

Ford Ecosport dimensions:

Length	3998mm
Width	1765mm
Height	1647mm
Weight	1296kg approx.
Wheelbase	2519mm
Ground Clearance	200mm

4.TATA NEXON:

Exterior

The exterior look and feel of Tata Nexon are very aerodynamic and stable. The front is studded with the chrome Tata grille, coupe-inspired aerodynamic shape, signature ivory white accents, projector headlamps, rear split LED tail lamps, and contrast roof.

Interior

Inside the cabin, the Tata Nexon comes with the layered three-tone dashboard, floating dash-top touch screen, grand central console, and dual tone upholstery.

ENGINE SPECIFICATION

• The TATA Nexon is powered by 1198cc 1.2L Turbocharged Revotron engine petrol engine that generates a maximum power of 110ps at 5000rpm and maximum torque of 170Nm at 1750-4000rpm.
• The diesel engine is powered by 1497cc 1.5L Turbocharged Revotorq engine that also generates 110ps of maximum power at 3750rpm and maximum torque of 260Nm at 1500-2750rpm.

Price	Rs.6.15 Lakhs – Rs. 10.60 Lakhs
Engine	1198cc on Petrol/ 1497cc on Diesel
Max. power	110PS on both Petrol and Diesel
Mileage	17-22 kmpl
Transmission	6-speed Manual/ Automatic
Fuel type	Petrol/ Diesel

Tata Nexon dimensions:

Length	3994mm
Width	1811mm
Height	1607mm
Weight	1188kg
Wheelbase	2498mm
Ground Clearance	209mm

CONCULSION:

I would suggest FORT ECOSPORT to Mr. D.S. Pughazhyendhii family.design,quality and main thing safety and value for money and in safty measure four star in front impact and five star in side impact crash test.