Benchmarking

BENCHMARKING

Benchmarking involves a structured comparison between similar products, services or processes on some dimensions of performance. It is particularly useful when comparing not only performance but also practice in other words what do the different organizations do to enable that performance to be delivered. And applied in this way it is a powerful tool in process innovation since studying how the ‘best’ achieve their performance can
provide powerful clues for changing the way processes operate. Process
benchmarking of this kind can operate at several levels:
• Between similar processes in the same factory or service branch
• Between different factories or service branches
• Between different competing organizations
• Between different sectors using the same process

As Mr. D.S. Pughazhyendhii needs a 5 seater, he is also fond of big cars, he need a car for daily commute as well as highway drives and the budget is around 8-10 lacks INR, we prefer looking upon SUV's as they offer better passenger comfort as well as colossal boot space.

So the approach we take is choosing the best car by criteria of price, good performance, decent boot space, good fuel tank capacity and mileage for both city and highway usage.

These are some of the SUV's found for Mr. D.S. Pughazhyendhii.

• Ford Ecosport
• Tata Nexon
• Nissan Magnite
• Kia Sonet

FORD ECOSPORT

Engine type: 1.5l diesel engine

Displacement: 1498cc

Max power: 99.2bhp

Max torque: 215Nm

Mileage: 21.7Kmpl

Fuel tank capacity: 52.0Lts

Boot space: 352Lts

Price ranging from 8Lacks to 11.5lacks

TATA NEXON

Engine type: 1.2l Revotron Turbocharged

Displacement: 1199cc

Max power: 118.36bhp

Max torque: 170Nm

Mileage: 17Kmpl

Fuel tank capacity: 44Lts

Boot space: 350Lts

Price ranging from 7.19Lacks to 12Lacks

NISSAN MAGNITE

Engine type: HRA0 1.0 TURBO PETROL

Displacement: 999cc

Max power: 98.63bhp

Max torque: 160Nm

Mileage: 20Kmpl

Fuel tank capacity: 40Lts

Boot space: 336Lts

Price ranging from 5.59 Lacks to 9.0 Lacks

KIA SONET

Engine type: Smartstream G1.2

Displacement: 1197cc

Max power: 81.86bhp

Max torque: 115Nm

Mileage: 18.4Kmpl

Fuel tank capacity: 45Lts

Boot space: 392Lts

Price ranging from 6.79Lacks to 13.30Lacks

CONCLUSION:

According to the above observations, I conclude that FORD ECOSPORT would be the best buy for Mr. D.S. Pughazhyendhi.

• As we look upon the data we segregated above, Ecosport's engine best in all though the power produced in Nexon is more than Ecosport, the power produced in Ecosport is more than enough for a daily commute and long-distance place hoppings.
• And next comes the mileage, Ecosport offers nearly 21.7kmpl at highways, which no other car reached at least close to it.
• The highest fuel tank capacity in the benchmarking process we have undergone above is the Ecosport's tank capacity i.e. 52Lts of a huge tank.
• Coming to the boot space, The Ecosport (352Lts) has a bit less boot space compared to KIA SONET which has 392Lts. Though it has a bit less boot space, maybe it's not a deal-breaker as it will be an ample amount of space for a 5 person family.
• ADDITIONAL SAFETY STANDARDS INFORMATION: India-spec EcoSport has not even been sent for a crash test yet. For reference, international-spec Ford EcoSport scored a 4-star rating in Euro-NCAP and NHTSA (USA) crash tests. And no, 4 was not ‘way above 5’. It does have a 5-star rating in Australian-NCAP but we know better not to automatically extend a model’s safety rating to its India-spec version.