Benchmarking
1.Benchmarking Definition:- Benchmarking in the automobile industry involves a structured comparison between similar products, services or processes on some dimensions of performance.
Basically benchmarking is the comparison in the features of product available in the market to design the competitive featured product which will get best results in the market. In short it is the reference values from previous best products.
There are several types of benchmarking internal, external, performance, practice, competitive, strategic, etc.
Case Study :- as we discussed under body coating thickness , we will see paint thickness for various brands of car. Generally paint thickness is between 3 to 4 mil. 1 mil= 25.4 microns.
| CAR BRAND | Audi | BMW | Hyundai | Ford | Honda |
| MODEL | A5, A6, A7, A8 | X1 | Accent,IX35 | Explorer | Accord 7 |
| PAINT THICKNESS(MICRONS) | 100 | 110 | 70-75 | 135-145 | 130-145 |
2. Crowded city - CVT bsed Automatic car preffered
Visits Madurai (500 km)- mileage should be good & good comfort required
Budget - 8 to 10 lakhs
Comparison between the cars in this range-
| car model | Hyundai Elite i20 Asta | Honda Amaze | Nissan Sunny | Maruti Suzuki Dzire | Maruti Suzuki Baleno | Toyota Glanza | Maruti Suzuki Ertiga |
| Price (Lakh) | 8.22 | 9.10 | 9.55 | 8.9 | 8.96 | 8.90 | 10.13 |
| Engine(cc) | 1197 | 1498 | 1498 | 1197 | 1197 | 1197 | 1462 |
| Power(hp) | 80 | 78.9 | 97.6 | 90 | 83 | 83 | 105 |
| Torque(Nm) | 112 | 160 | 134 | 113 | 113 | 113 | 138 |
| Mileage(KMPL) | 18.6 | 19 | 16.95 | 24.12 | 19.56 | 19.56 | 17.99 |
As Mr. D. S. Pughazhyendhii is fond of big cars so I will suggest him to buy Maruti Suzuki Ertiga base model as in this he has to miss some advance features, but we can manage big car in this range with good mileage & powerful engine.
I will suggest Honda Amaze too which is powerful engine car with good mileage than other cars in this price range.