Challenge

Benchmarking

SSusan Matta20 Jul 2021

Benchmarking involves a structured comparison between similar products, services or processes on some dimensions of performance.These look at products and services and provide recommendations based on which is best or some form of ranking amongst competitors

A specific, distinctive vehicle attribute branding is essential to make cars unique and competitive. As a first step on the way, vehicle manufacturers have to benchmark their vehicles in the competitive environment in order to understand and to strengthen or improve the potential of their vehicles.

case:

Mr. D.S. Pughazhyendhii is a married man who lives in Bangalore which is a highly crowded city. His Family comprises five members including his wife, five-year-old boy, his father, and his mother. He visits his native place Madurai which is 500kms away from Bangalore once in a month. Also, he will be using his car to commute to his office. His budget falls between 8 to 10 lakhs on road. Please suggest to him with options so that he will buy a good car for his family.

Note: Pughazhyendhii is fond of big cars

following details should be considered :

safety features
budget falls between 8 to 10 lakhs
travel long distances
Performance
Sound / NVH
Real life fuel consumption
Pollutant emissions
Friction
Thermal, energy management
Vehicle dynamics, handling
Ride Comfort

My suggested cars listed below

1.Tata Nexon

Tata Nexon has 2 Diesel Engine and 1 Petrol Engine on offer.
The Diesel engine is 1497 cc and 1499 cc while the Petrol engine is 1199 cc .
It is available with the Manual & Automatic transmission.
The Nexon is a 5 seater and has length of 3993mm, width of 1811mm and a wheelbase of 2498mm
The subcompact SUV with its new BS6 compliant petrol engine generates 118bhp 170Nm torque while the diesel engine outputs 108bhp and 260Nm torque.

2.Hyundai Venue

The car gets three engine options, two petrol and one diesel.
The Diesel engine is 1493 cc and 1498 cc while the Petrol engine is 1197 cc and 999 cc and 998 cc .
It is available with the Manual & Automatic transmission.
Depending upon the variant and fuel type the Venue has a mileage of 17.52 to 23.7 kmpl.
The Venue is a 5 seater and has length of 3995 mm, width of 1770 mm and a wheelbase of 2500 mm

3.Ford Ecosport

The EcoSport is a 5 seater and has length of 3998, width of 1765 and a wheelbase of 2519.

Ford Ecosport gets a 1.5L VCT petrol engine with an output of 121bhp and 149Nm torque.
ARAI mileage of 15.9kmpl it is a BS6 compliant engine.
It also gets safety features including ABS with EBD and dual airbags while higher variants get features like voice recognition infotainment system
rear-view camera, parking sensors and so on.

4.Maruti Suzuki Baleno

Maruti Suzuki makes a mark in this list of the best family cars in India

the Baleno features a 1.2dualjet engine with an output of 89bhp and 113Nm torque it gets paired with a 5-Speed manual transmission.
Efficiency claim of 23.87kmpl also comes along with the engine.
Baleno also has the company in house technology called the smart hybrid system which boasts fuel economy of the car.

Some of its features include

ABS and EBD seatbelts
16-inch alloy wheels
LED projector headlamps.
Engine Displacement – 1197cc
Mileage – 19kmpl

Conclusion:

Based on the above suggested cars i suggest Tata Nexon that meet one’s requirements in terms of design, features or power and with in the budget.

child seat

India’s first car that received a 5 star in Global NCAP testing
Tata Nexon is certainly one of the best cars you could ask for under 10 lakhs.