Benchmarking
BENCHMARK IN AUTOMOTIVE INDUSTRY
Benchmarking is a process of measuring the performance of a company’s products, services, or processes against those of another business considered to be the best in the industry, aka “best in class.” The point of benchmarking is to identify internal opportunities for improvement. By studying companies with superior performance, breaking down what makes such superior performance possible, and then comparing those processes to how your business operates, you can implement changes that will yield significant improvements.
CASE Mr D.S. Pughazhyendhii is a married man who lives in Bangalore which is a highly crowded city. His Family comprises five members including his wife, a five-year-old boy, his father, and his mother. He visits his native place Madurai which is 500kms away from Bangalore once a month. Also, he will be using his car to commute to his office. His budget falls between 8 to 10 lakhs on road. Please suggest to him options so that he will buy a good car for his family.
Note: Pughazhyendhii is fond of big cars
As per the case study, the compact SUV body type of car is preferable.
list of best compact SUVs available in the market.
- Maruti Vitara breeza
- Hyundai venue
- Mahindra xuv300
- Ford ecosport
Maruti Vitara breeza
The Maruti Vitara Brezza has 1 Petrol Engine on offer. The Petrol engine is 1462 cc. It is available with Manual & Automatic transmission. Depending upon the variant and fuel type the Vitara Brezza has a mileage of 17.03 to 18.76 km. The Vitara Brezza is a 5 seater and has a length of 3995mm, a width of 1790mm, and a wheelbase of 2500mm.
Rs. 7.51 - 11.41 Lakh
Engine Specifications
| ARAI Mileage | 18.76 km |
| Fuel Type | Petrol |
| Engine Displacement (cc) | 1462 |
| Max Power (bhp@rpm) | 103.26bhp@6000rpm |
| Max Torque (nm@rpm) | 138nm@4400rpm |
| Seating Capacity | 5 |
| TransmissionType | Automatic |
| Boot Space (Litres) | 328 |
| Fuel Tank Capacity | 48.0 |
| Body Type | SUV |
Dimensions & Capacity
| Length (mm) | 3995 |
| Width (mm) | 1790 |
| Height (mm) | 1640 |
| Boot Space (Litres) | 328 |
| Seating Capacity | 5 |
| Wheel Base (mm) | 2500 |
| Kerb Weight (Kg) | 1135-1150 |
| Gross Weight (Kg) | 1600 |
| No of Doors | 5 |
\Specifications of Hyundai Venue
| ARAI Mileage | 18.15 km |
| City Mileage | 10.25 km |
| Fuel Type | Petrol |
| Engine Displacement (cc) | 998 |
| Max Power (bhp@rpm) | 118.35bhp@6000rpm |
| Max Torque (nm@rpm) | 171.6Nm@1500-4000rpm |
| Seating Capacity | 5 |
| TransmissionType | Automatic |
| Boot Space (Litres) | 350 |
| Fuel Tank Capacity | 45.0 |
| Body Type | SUV |
| Service Cost (Avg. of 5 years) | Rs.2,837 |
Dimensions & Capacity
| Length (mm) | 3995 |
| Width (mm) | 1770 |
| Height (mm) | 1605 |
| Boot Space (Litres) | 350 |
| Seating Capacity | 5 |
| Ground Clearance (Laden) | 190mm |
| Wheel Base (mm) | 2500 |
| No of Doors | 5 |
Mahindra XUV300
The Mahindra XUV300 has 1 Diesel Engine and 1 Petrol Engine on offer. The Diesel engine is 1497 cc while the Petrol engine is 1197 cc. It is available with Manual & Automatic transmission. Depending upon the variant and fuel type the XUV300 has a mileage of 17.0 to 20.0 km. The XUV300 is a 5 seater and has a length of 3995 mm, a width of 1821 mm and a wheelbase of 2600 mm.
Rs.8.00 - 13.33 Lakh
Key Specifications of Mahindra XUV300
| ARAI Mileage | 20.0 km |
| Fuel Type | Diesel |
| Engine Displacement (cc) | 1497 |
| Max Power (bhp@rpm) | 115bhp@3750rpm |
| Max Torque (nm@rpm) | 300Nm@1500-2500rpm |
| Seating Capacity | 5 |
| TransmissionType | Automatic |
| Boot Space (Litres) | 259 l |
| Fuel Tank Capacity | 42.0 |
| Body Type | SUV |
Dimensions & Capacity
| Length (mm) | 3995 |
| Width (mm) | 1821 |
| Height (mm) | 1627 |
| Boot Space (Litres) | 259 l |
| Seating Capacity | 5 |
| Ground Clearance Unladen (mm) | 180 |
| Wheel Base (mm) | 2600 |
| No of Doors | 5 |
Ford Ecosport
The Ford EcoSport has 1 Diesel Engine and 1 Petrol Engine on offer. The Diesel engine is 1498 cc while the Petrol engine is 1496 cc. It is available with Manual & Automatic transmission. Depending upon the variant and fuel type the EcoSport has a mileage of 14.7 to 21.7 km. The EcoSport is a 5 seater and has a length of 3998, a width of 1765 and a wheelbase of 2519.
Rs. 8.19 - 11.69 Lakh
Key Specifications of Ford EcoSport
| ARAI Mileage | 21.7 km |
| City Mileage | 13.84 km |
| Fuel Type | Diesel |
| Engine Displacement (cc) | 1498 |
| Max Power (bhp@rpm) | 99.23bhp@3750rpm |
| Max Torque (nm@rpm) | 215nm@1750-2500rpm |
| Seating Capacity | 5 |
| TransmissionType | Manual |
| Boot Space (Litres) | 352 |
| Fuel Tank Capacity | 52.0 |
| Body Type | SUV |
| Service Cost (Avg. of 5 years) | Rs.3,688 |
Dimensions & Capacity
| Length (mm) | 3998 |
| Width (mm) | 1765 |
| Height (mm) | 1647 |
| Boot Space (Litres) | 352 |
| Seating Capacity | 5 |
| Wheel Base (mm) | 2519 |
| Kerb Weight (Kg) | 1309 |
| Gross Weight (Kg) | 1690 |
FUEL EFFICIENCY
COMFORT
Conclusion:
After comparing all the compact SUVs above, it is safe to say that the Mahindra xuv300 provides better value for money with best in class features among all other compact SUVs. It also includes a 5-star rating in the Global NCAP crash tests which is only one in its segment.