Benchmarking
BENCHMARKING
1. What is Benchmarking?
Benchmarking is defined as the process of measuring products, services, and processes against those of organizations known to be leaders in one or more aspects of their operations. Benchmarking provides necessary insights to help you understand how your organization compares with similar organizations, even if they are in a different business or have a different group of customers.
Benchmarking can also help organizations identify areas, systems, or processes for improvements—either incremental (continuous) improvements or dramatic (business process re-engineering) improvements.
Benchmarking Procedure :
Considerations
- Before an organization can achieve the full benefits of benchmarking, its own processes must be clearly understood and under control.
- Benchmarking studies require significant investments of manpower and time, so management must champion the process all the way through, including being ready and willing to make changes based on what is learned.
- Too broad a scope dooms the project to failure. A subject that is not critical to the organization’s success won’t return enough benefits to make the study worthwhile.
- Inadequate resources can also doom a benchmarking study by underestimating the effort involved or inadequate planning. The better you prepare, the more efficient your study will be.
Plan
- Define a tightly focused subject of the benchmarking study. Choose an issue critical to the organization’s success.
- Form a cross-functional team. During Steps 1 and 2, management’s goals and support for the study must be firmly established.
- Study your own process. Know how the work is done and measurements of the output.
- Identify partner organizations that may have best practices.
Collect
- Collect information directly from partner organizations. Collect both process descriptions and numeric data, using questionnaires, telephone interviews, and/or site visits.
Analyze
- Compare the collected data, both numeric and descriptive.
- Determine gaps between your performance measurements and those of your partners.
- Determine the differences in practices that cause the gaps.
Adapt
- Develop goals for your organization’s process.
- Develop action plans to achieve those goals.
- Implement and monitor plans.
Explanation of benchmarking with respect to the below case.
1. Benchmark with presently available cars in the market for the following case.
Mr. D.S. Pughazhyendhii is a married man who lives in Bangalore which is a highly crowded city. His Family comprises five members including his wife, a five-year-old boy, his father, and his mother. He visits his native place Madurai which is 500kms away from Bangalore once a month. Also, he will be using his car to commute to his office. His budget falls between 8 to 10 lakhs on road. Please suggest to him options so that he will buy a good car for his family.
Note: Pughazhyendhii is fond of big cars
1. Hyundai Venue
2. Tata Nexon
3. Suzuki Vitara Brezza
4. Mahindra XUV300
5. Renault Kiger
Conclusion:
After comparing these 5 top-rated SUVs. And by considering all the cases of Pughazhyendhii and Family.
Finally, I will suggest the SUZUKI VITARA BREZZA
Top 6 Reasons Why Vitara Brezza Petrol Is a Great Buy!
1. India’s only sub-4 meter SUV with a BIG 1.5 liter-4 cylinder petrol engine
Maruti Suzuki Vitara Brezza is the only SUV in its segment to offer a 1.5 liter-4 cylinder petrol engine. The punchy yet refined K-Series petrol engine makes 105 PS and 138 Nm, which is more than ample for both city and highway driving. The sheer size of the engine and the four-cylinder layout means that it’s powerful and unstressed at all RPMs.
2. Loaded with technology that works and features that last
The Vitara Brezza Petrol has everything that you’ll need for a safe and comfortable driving experience in different road conditions.
On the outside, the Vitara Brezza gets the full LED treatment. From the headlamps and DRLs to tail lamps and fog lamps, every lighting fixture on the Brezza Petrol is LED. This ensures great brightness and visibility.
The wing mirrors can be folded with the touch of a button, ensuring that you can get through the tightest of gaps in city traffic. There’s also an array of safety features, including the Suzuki TECT platform, dual front airbags, ABS, speed alert, seat belt reminder, hill hold assist and reverse parking camera to ensure safe driving at all times.
3. Maruti Suzuki Vitara Brezza gets four-star safety rating from Global NCAP
“The four-star result for Maruti Suzuki’s Vitara Brezza is really impressive. It demonstrates clearly the safety engineering capabilities of India’s leading vehicle manufacturer. It also shows the beneficial effects of the Indian Government’s new crash test standards helping to raise levels of vehicle safety. We are getting very close now to seeing India’s first five-star car," David Ward, Global NCAP Secretary-General said.
4. Styling that pleases all
Styling is a tightrope that car designers routinely have to walk, especially when tasked with making a good-looking car even better looking. It helps that the Brezza was designed as an SUV from ground-up, and not derived from a smaller car. In fact, the Brezza shares its TECT platform with the larger S-Cross, thus giving it not only great space on the inside but also a butch stance and generous proportions.
5. Reliable – and backed by India’s best service network
A ship is safe in a harbor but that’s not what ships are designed for. Likewise, the Vitara Brezza is an SUV that encourages you to drive out and explore. Reliability, body strength, and after-sales service will be the least of your concerns.
6. Value for money is Vitara Brezza’s middle name
Buying a car is one thing but maintaining one over an extended period of time is where the real challenge is. The Vitara Brezza shines in this regard as it is not just affordable-to-buy but is also affordable-to-run in the long term.
While it’s a champion in fuel efficiency – topping the ARAI mileage numbers with 18.76 Kmpl* – the affordable price (starts from Rs 7.34 lakh) makes it accessible to a wide swathe of buyers. This is the main reason why Vitara Brezza is so popular.
Finally, like many other Maruti Suzuki cars, the Vitara Brezza Petrol is likely to have great resale value.