Automotive Benchmarking Report

The report is all about automotive benchmarking by comparing atleast 4 vehicles and to provide a proper  conclusion for the report, suggesting a suitable vehicle based on the requirements for the customer named Mr. D.S. Pughazhyendhii.

Mr. D.S. Pughazhyendhii is a married man who lives in Bangalore which is a highly crowded city. His Family comprises five members including his wife, five-year-old boy, his father, and his mother. He visits his native place Madurai which is 500kms away from Bangalore once in a month. Also, he will be using his car to commute to his office. His budget falls between 8 to 10 lakhs on road. Please suggest to him with options so that he will buy a good car for his family.

Note: Pughazhyendhii is fond of big cars

Now,we know what is his requirements and budget so now we will get back to the work of finding the best suitable vehicle for him through benchmarking the latest vehicles available in the market within the price range of 8 to 10 lakhs on road.

Lets first get to understand what is Automotive Benchmarking :

          Benchmarking           

Benchmarking involves a structured comparison between similar products,services or processes on some dimensions of performance. For example it can be used to compare the availability and delivery of features in a product and in this form often provides the basis of consumer tests and reviews. These look at products and services and provide recommendations based on which is best or some form of ranking amongst competitors. It is particularly useful when comparing not only performance but also practice – in other words what do the different organizations do to enable that performance to be delivered? And applied in this way it is a powerful tool in process innovation sin e studying how the ‘best’ achieve their performance can
provide powerful clues for changing the way processes operate. Process benchmarking of this kind can operate at several levels:
• Between similar processes in the same factory or service branch
• Between different factories or service branches
• Between different competing organizations
• Between different sectors using the same process

there are two types of benchmarking which we are going to focus more i.e., :

Now lets filter out what are his needs 

• His Family comprises five members including his wife, five-year-old boy, his father, and his mother.which seems he need a 6 to 8 seater vehicle
• He visits his native place Madurai which is 500kms away from Bangalore once in a month.from this we need to choose a vehicle that has

1. Comfort
2. Reliability 
3. Fuel Efficiency( To keep the expenses in check and acoiding refueling again and again).
4. High speed performance and handling of your car.

• He will be using his car to commute to his office.Considering this cars with automatic transmissions are becoming increasingly popular in the country. Automatic transmission cars are great if you drive yourself around, have a long commute and often get stuck in traffic jams. However, automatic transmission variants cost more and give a lower mileage.so lets consider all other requirements for now and get back to conclusion in the end.

• Budget falls between 8 to 10 lakhs on road
• Pughazhyendhii is fond of big cars

noting down all the above points there are few vehicles in the market that meets the requirement.they are listed down below

•   Maruti Brezza  

Vitara Brezza Specifications

The Vitara Brezza utilises a 1.5-litre K15B petrol engine that develops 105PS of power and 138Nm of torque. It’s offered with two transmission options: a 5-speed manual and a 4-speed torque converter. The variants also come with Maruti’s 12V mild-hybrid system, which adds functions like start-stop and torque boost assist.

Vitara Brezza Features

The exterior features LED headlamps, dual-tone alloy wheels, as well as LED tail lamps. Inside, it comes with Maruti’s 7-inch infotainment system, Android Auto and Apple CarPlay, climate control, cruise control, a multi-info display, steering-mounted audio control, as well as keyless entry with push-button start. Safety features include dual airbags, ABS with EBD, rear parking sensors, and a rear view camera.

•   KIA Sonet  

Kia has launched the 2021 Sonet at prices starting from Rs 6.79 lakh. It includes the brand's new logo along with additional features such as paddle shifters, voice operated sunroof, and rear door sunshades. Select feel-good features offered in the top-spec variants have been introduced to the lower variants. Along with these features, the HTX will now be the base automatic variant, replacing the HTK+ automatic.

Sonet Specifications

Under the hood,the Sonet is offered with three engine options: an 83PS 1.2-litre petrol, a 120PS 1.0-litre turbo petrol, and a 1.5-litre diesel engine in 100PS (MT) and 115PS (AT) states of tune. While the 1.2-litre petrol and 1.5-litre diesel engines are offered with a manual transmission, the 1.0-litre turbo-petrol gets the iMT (Intelligent Manual Transmission) clutchless manual only. Automatic transmission options are only available for the 1.5-litre diesel and 1.0-litre turbo-petrol engines, with the diesel option utilising a proper 6-speed torque converter, unlike its rivals which come with an AMT. Fuel efficiency figures are rated at 18.4kmpl(1.2-litre petrol MT), 18.2/18.3kmpl(1.0-litre turbo-petrol MT/DCT), and 24.1/19kmpl(1.5-litre diesel MT/AT)

Sonet Features

The Kia Sonet is loaded with features like a 10.25-inch infotainment system with Android Auto and Apple CarPlay,UVO connected car tech,LED sound mood lighting, a 7-speaker Bose sound system, cruise control, and a coloured multi-info display. Other bits include a sunroof, ventilated front seats, automatic headlamps and keyless entry with push-button start. On the safety front, it features six airbags, ABS with EBD, rear parking sensors with a rearview camera, electronic stability control, and a tyre pressure monitoring system.

•   Ford Ecosport  

EcoSport Specifications

The Ford EcoSport is powered by a 122PS/149 1.5-litre petrol and a 100PS/215 1.5-litre diesel engine. Transmission options include a standard 5-speed manual and a 6-speed torque convertor which is limited to the petrol-powered Titanium+. It gets an ARAI-claimed efficiency of 15.9kmpl with the petrol and 21.7kmpl with the diesel variants.

EcoSport Features

The Ecosport features an 8-inch touchscreen infotainment system with Android Auto and Apple CarPlay, FordPass connected car tech, Ford MyKey, a sunroof, rain-sensing wipers, auto climate control, footwell ambient lighting, illuminated glove box. Safety is taken care of by dual front airbags, ABS with EBD, and rear parking sensors.

•   TATA Nexon  

Nexon Specifications

Nexon Features

•   Hyundai Venue  

Venue Specifications

Venue Features

•   CONCLUSION :  

From the above comparison     TATA Nexon    ace the competition from other vehicles since it meets all his requirements with the budget Mr. D.S. Pughazhyendhii have.