Benchmarking
BENCHMARKING – I
WHAT IS BENCHMARKING?
- Benchmarking is defined as the process of measuring and comparing your products & services against your competitors product & services.
- Benchmarking provides necessary insights to help you understand how your product compares with similar product of different companies.
- Benchmarking also help companies to identify areas, systems, or processes for improvements.
Input data
- 5 member in the family (including 5 year kid)
- Location is Urban
- Type of commute:
- Office (regularly)
- Out of town (once in a month - 500km)
- Budget: 8 – 10 lakhs
- Fond of big cars
Based on the above information Compact SUV segment has been chosen.
Products in market
1.
|
Name |
Hyundai Venue |
|
Company |
Hyundai |
|
Fuel type |
Petrol / Diesal |
|
Engine |
998 to 1493 cc |
|
Transmission |
Manual / Automatic |
|
Mileage |
17.52 to 23.4 kmpl |
|
Seating capacity |
5 Seater |
|
Price |
6.9 to 10 Lakh |
|
Crash Rating |
4 star (ANCAP) |
2.
|
Name |
Kia Sonet |
|
Company |
Kia motors |
|
Fuel type |
Petrol / Diesal |
|
Engine |
998 to 1493 cc |
|
Transmission |
Manual |
|
Mileage |
18.2 to 24.1 kmpl |
|
Seating capacity |
5 Seater |
|
Price |
6.79 to 9.89 Lakh |
|
Crash Rating |
3 star |
3.
|
Name |
TATA Nexon |
|
Company |
TATA motors |
|
Fuel type |
Petrol / Diesal |
|
Engine |
1199 to 1497 cc |
|
Transmission |
Manual / Automatic |
|
Mileage |
16 to 22.4 kmpl |
|
Seating capacity |
5 Seater |
|
Price |
7.20 to 9.96 Lakh |
|
Crash Rating |
5 star (NCAP) |
4.
|
Name |
Renault Kiger |
|
Company |
Renault |
|
Fuel type |
Petrol |
|
Engine |
999 cc |
|
Transmission |
Manual / Automatic |
|
Mileage |
20 kmpl |
|
Seating capacity |
5 Seater |
|
Price |
5.64 to 9.88 Lakh |
|
Crash Rating |
NA |
5.
|
Name |
Mahindra XUV 300 |
|
Company |
Mahindra |
|
Fuel type |
Petrol / Diesal |
|
Engine |
1197 to 1497 cc |
|
Transmission |
Manual |
|
Mileage |
17 to 20 kmpl |
|
Seating capacity |
5 Seater |
|
Price |
7.96 to 9.69 Lakh |
|
Crash Rating |
5 star (ANCAP) |
6.
|
Name |
Nissan Magnite |
|
Company |
Nissan |
|
Fuel type |
Petrol |
|
Engine |
999 cc |
|
Transmission |
Manual / Automatic |
|
Mileage |
17.7 to 19.42 kmpl |
|
Seating capacity |
5 Seater |
|
Price |
5.59 to 9.90 Lakh |
|
Crash Rating |
4 star (ASEAN NCAP) |
7.
|
Name |
Ford EcoSport |
|
Company |
Ford |
|
Fuel type |
Petrol / Diesal |
|
Engine |
1496 to 1498 cc |
|
Transmission |
Manual |
|
Mileage |
15.9 to 21.7 kmpl |
|
Seating capacity |
5 Seater |
|
Price |
8.19 to 10 Lakh |
|
Crash Rating |
NA (Indian variant) 4 star (Euro-NCAP) |
8.
|
Name |
Vitara Brezza |
|
Company |
Maruti Suzuki |
|
Fuel type |
Petrol |
|
Engine |
1462 cc |
|
Transmission |
Manual / Automatic |
|
Mileage |
17.03 to 18.76 kmpl |
|
Seating capacity |
5 Seater |
|
Price |
7.51 to 10 Lakh |
|
Crash Rating |
4 star (NCAP) |
9.
|
Name |
Urban Cruiser |
|
Company |
Toyota |
|
Fuel type |
Petrol |
|
Engine |
1462 cc |
|
Transmission |
Manual / Automatic |
|
Mileage |
17.03 to 18.76 kmpl |
|
Seating capacity |
5 Seater |
|
Price |
8.63 to 9.93 Lakh |
|
Crash Rating |
5 star (JNCAP) |
10.
|
Name |
Honda WR-V |
|
Company |
Honda |
|
Fuel type |
Petrol |
|
Engine |
1199 to 1498 cc |
|
Transmission |
Manual |
|
Mileage |
16.5 to 23.7 kmpl |
|
Seating capacity |
5 Seater |
|
Price |
8.77 to 9.91 Lakh |
|
Crash Rating |
4 star (unknown) |
11.
|
Name |
KUV100 NXT |
|
Company |
Mahindra |
|
Fuel type |
Petrol |
|
Engine |
1198 cc |
|
Transmission |
Manual |
|
Mileage |
18.15kmpl |
|
Seating capacity |
6 Seater |
|
Price |
6.10 to 7.76 Lakh |
|
Crash Rating |
NA |
Critical Selection criteria
|
Name |
Hyundai Venue |
Kia Sonet |
TATA Nexon |
Renault Kiger |
Mahindra XUV 300 |
Nissan Magnite |
Ford EcoSport |
Vitara Brezza |
Urban Cruiser |
Honda WR-V |
KUV100 NXT |
|
Company |
Hyundai |
Kia motors |
TATA motors |
Renault |
Mahindra |
Nissan |
Ford |
Maruti Suzuki |
Toyota |
Honda |
Mahindra |
|
Fuel type |
Petrol / Diesal |
Petrol / Diesal |
Petrol / Diesal |
Petrol |
Petrol / Diesal |
Petrol |
Petrol / Diesal |
Petrol |
Petrol |
Petrol |
Petrol |
|
Engine |
998 to 1493 cc |
998 to 1493 cc |
1199 to 1497 cc |
999 cc |
1197 to 1497 cc |
999 cc |
1496 to 1498 cc |
1462 cc |
1462 cc |
1199 to 1498 cc |
1198 cc |
|
Transmission |
Manual / Automatic |
Manual |
Manual / Automatic |
Manual / Automatic |
Manual |
Manual / Automatic |
Manual |
Manual / Automatic |
Manual / Automatic |
Manual |
Manual |
|
Mileage |
17.52 to 23.4 kmpl |
18.2 to 24.1 kmpl |
16 to 22.4 kmpl |
20 kmpl |
17 to 20 kmpl |
17.7 to 19.42 kmpl |
15.9 to 21.7 kmpl |
17.03 to 18.76 kmpl |
17.03 to 18.76 kmpl |
16.5 to 23.7 kmpl |
18.15kmpl |
|
Seating capacity |
5 Seater |
5 Seater |
5 Seater |
5 Seater |
5 Seater |
5 Seater |
5 Seater |
5 Seater |
5 Seater |
5 Seater |
6 Seater |
|
Price |
6.9 to 10 Lakh |
6.79 to 9.89 Lakh |
7.20 to 9.96 Lakh |
5.64 to 9.88 Lakh |
7.96 to 9.69 Lakh |
5.59 to 9.90 Lakh |
8.19 to 10 Lakh |
7.51 to 10 Lakh |
8.63 to 9.93 Lakh |
8.77 to 9.91 Lakh |
6.10 to 7.76 Lakh |
|
Crash Rating |
4 star (ANCAP) |
3 star |
5 star (NCAP) |
NA |
5 star (ANCAP) |
4 star (ASEAN NCAP) |
NA (Indian variant) 4 star (Euro-NCAP) |
4 star (NCAP) |
5 star (JNCAP) |
4 star (unknown) |
NA |
Conclusion
- Mileage : Tata Nexon / Ford EcoSport / Honda WR-V
- Engine power: Tata Nexon / Mahindra XUV 300 / Ford EcoSport / Maruti Suzuki Vitara Brezza / Toyota Urban Cruiser / Honda WR-V
- Automatic Transmission: Tata Nexon / Maruti Suzuki Vitara Brezza / Toyota Urban Cruiser
- Manual Transmission: Ford EcoSport / Honda WR-V / Mahindra XUV 300
- Safety: Tata Nexon / Mahindra XUV 300 / Toyota Urban Cruiser / Maruti Suzuki Vitara Brezza / Hyundai Venue / Nissan Magnite
NOTE:
- All cars names are in descending order in their respective parameter.
2.Transmission has been taken into consideration due to Urban traffic condition.
Top 5 recommanded car
1.TATA Nexon
2.Toyota Urban Cruisar
3.Maruti Suzuki Vitara Brezza
4.Mahindra XUV 300
5.Ford EcoSport