Benchmarking
Benchmarking
- Benchmarking is defined as the process of continuous improvement in the organization by evaluating the scope for improvement, comparing the current position with that of the previous one or with the business practices of the relevant competitors, thereby establishing standards to be achieved.
- The benchmarking is done to identify opportunities for improvement and development. it requires lot of time, effort, research and analysis.
- Benchmarking is essential for companies to sustain high end commpetition and meet the requirements of the customers.
The four main types of Benchmarking are:-
- Internal Benchmarking
- External Benchmarking
- Performance Benchmarking
- Practice Benchmarking
Advantages
- Increases customer satisfaction
- Help overcome weakness
- Initiates Technological upgradation
Disadvantages
- Lack of information
- Increases Dependency
- It is an expensive process
Benchmarking of cars for Mr. D.S. Pughazhyendhii
Basic Considerations:_
- Suitable For daily commute in a crowded city (Bangalore)
- Suitable for medium distance family trips (500Km)
- Budget 8 to 10 lakhs on road
Sports Utility Vehicles (SUV) are undoubtedly one of the most popular segments in the Indian Automotive Market. It is mainly due to its spacious cabin, stability and safety, good Maneuverability and bigger body with chunky looks. So in this comparison four SUV been compared to select a appropriate car.
Mahindra XUV 300 PW4 price- (9.25 lakhs on road chennai)
Hyundai Venue kappa turbo (9.84 lakhs on road chennai)
Tata Nexon 1.2 Revotron Xm (9.13 lakhs on road chennai)
Ford Ecosport Ambiente (9.25 lakhs on road chennai)
Conclusion
The detailed Benchmarking of the cars was done. Based on that I would like to suggest Mr. D.S. Pughazhyendhii to buy Mahindra XUV 300 because of its class leading features and 5 star safety ratings. Apart from that it has good city and highway performance and ride comfort. Though it has limited boot space but its praticality, ride and handling, strong performance, makes it lot more appleaing and value for money.