Benchmarking
BENCHMARKING
INTRODUCTION:
Benchmarking involves a structured comparison between similar products, services, or processes on some dimensions of performance. For Example, it can be used to compare the availability and delivery of features in a product and in this form often provides the basis of consumer tests and reviews. These look at products and services and provide recommendations based on which is best or some form of ranking amongst competitors. Here we are benchmarking few cars based on the give case study.
CASE STUDY:
Mr. D.S. Pughazhyendhii is a married man who lives in Bangalore which is a highly crowded city. His Family comprises five members including his wife, five-year-old boy, his father, and his mother. He visits his native place Madurai which is 500kms away from Bangalore once in a month. Also, he will be using his car to commute to his office. His budget falls between 8 to 10 lakhs on road. Please suggest to him with options so that he will buy a good car for his family.
Note: Pughazhyendhii is fond of big cars.
TYPES OF BENCHMARKING:
- The six most significant types of Benchmarking:
- Internal: Comparing processes within the organization
- External: Comparing to other organization
- Competitive: Specifically comparing to direct competitors
- Performance: Analyzing metrics to set performance standards
- Strategic: Evaluating how successful companies strategize
- Practice: Process mapping and addressing performance gaps.
BENCHMARKING WITH AVAILABLE CARS:
SPECIFICATIONS:
Price: Rs.8,79,450 lakhs
Engine: 998 cc, 3 cylinders, 4 valves
Fuel type: Petrol
Power: 118bhp@6000 r.p.m
Torque: 1500 r.p.m
Mileage: 18.2 Kmpl
Emission Standard: BS-6
Seating Capacity: 5
Body: SUV
PROS:
-
Frugal and Diversified Powertrains
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Good Boot Space and Ground Clearance
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Loads of Features
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Affordable Diesel AT
CONS:
-
Lack of Seating Space.
-
Not so Supple ride.
Hyundai Venue
SPECIFICATIONS:
Price: Rs.8,79,450 lakhs
Engine: 928 cc, 3 cylinders, 4 valves
Fuel type: Petrol
Power: 118bhp@6000 r.p.m
Torque: 1350 r.p.m
Mileage: 18.2 Kmpl
Emission Standard: BS-6
Seating Capacity: 5
Body: SUV
-
Competent 1.5-LPetrol Engine
-
Smooth Automatic Gearbox
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Complaint Suspension Setup
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Extensive Features List
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Excellent After-Sales Service
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Small Boot
-
Not So Responsive Engine
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Dated 4-Speed AT
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Missing Features Tata Nexon XZ Plus Dual Tone
SPECIFICATIONS:
Price: Rs.9,54,000 lakhs
Engine: 1193 cc, 3 cylinders, 2 valves
Fuel type: Petrol
Power: 118bhp@5500 r.p.m
Torque: 1750 r.p.m
Mileage: 17.4 Kmpl
Emission Standard: BS-6
Seating Capacity: 5
Body: SUV
PROS:
-
Build Quality
-
Funky and Appealing Design Language
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Diesel Engine
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Ride-Handling Balance
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Spacious and Practical Cabin
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Unrefined and Not So Powerful Petrol Engine
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After-Sales Service
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Funky Design May Not Be to Everyone's Taste
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Slow Speed Ride
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Missing Features
SPECIFICATIONS:
Price: Rs.97,51,300 lakhs
Engine: 1193 cc, 4 cylinders, 4 valves
Fuel type: Petrol
Power: 103.26@6000 r.p.m
Torque: 4400 r.p.m
Mileage: 18.76 Kmpl
Emission Standard: BS-6
Seating Capacity: 5
Body: SUV
PROS:
-
Ride and Handling
-
Safety Features and Equipment
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Premium, Well-Built, and a Comfortable Cabin
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Powerful Engines
-
Design and Looks
CONS:
-
Boot Space
-
White Interiors
-
Cramped Footwell
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Missing Features
-
No Proper Automatic Gearbox
CONCLUSION:
Thus, based on the requirement of Mr.D.S. Pughazhyendii, I would like to suggest him to buy “TATA NEXON”. Because as mentioned above that Mr.D.S. Pughazhyendii is fond of big cars, “TATA NEXON” has a height 1606 of mm, which is a big height for 5-seater car. This car can also commute long drive as it has driving range upto 765.6 km and fuel capacity of 44 litres.