Benchmarking
BENCHMARKING - REPORT ON CARS
AUTOMOTIVE BENCHMARKING
Benchmarking is the process of comparison of similar products on some dimensions of performance.
Automotive Benchmarking is the process of analysing the choices of similar products based on the selection factor and deducing it to final conclusion.
CASE
Mr. D.S. Pughazhyendhii is a married man who lives in Bangalore which is a highly crowded city. His Family comprises five members including his wife, five-year-old boy, his father, and his mother. He visits his native place Madurai which is 500kms away from Bangalore once in a month. Also, he will be using his car to commute to his office. His budget falls between 8 to 10 lakhs on road. Please suggest to him with options so that he will buy a good car for his family.
Note: Pughazhyendhii is fond of big cars
Requirement as per given Case:
- Need a 5-seater car.
- The budget is from 8-10 Lakhs and he is also fond of big car.
- Need a car for Daily office commute and a monthly trip to native place.
Based on these requirements a detailed benchmarking is done to compare the specifications, advantages and other considerable parameters:
- Tata Nexon
On road: Rs. 9.71 lakh
ARAI Mileage: 22.4 kmpl
Fuel Type: Diesel
Engine: 1497 cc
Emission: BS VI
Length (mm): 3994
Width (mm): 1811
Height (mm): 1607
Boot Space (Litres): 350
Gross Weight (Kgs): 1650
Seat Capacity: 5
- Hundai Venue (1.5 U2 CRDi -E)
On road: Rs. 9.84 lakh
ARAI Mileage: 23.7 kmpl
Fuel Type: Diesel
Engine: 1493 cc
Emission: BS VI
Length (mm): 3995
Width (mm): 1770
Height (mm): 1605
Boot Space (Litres): 350
Gross Weight (Kgs): 1660
Seat Capacity: 5
- Ford EcoSport (1.5 Ti-VCT Ambiente)
On road: Rs. 9.98 lakh
ARAI Mileage: 17 kmpl
Fuel Type: Diesel
Engine: 1498 cc
Emission: BS VI
Length (mm): 3998
Width (mm): 1765
Height (mm): 1647
Boot Space (Litres): 352
Gross Weight (Kgs): 1690
Seat Capacity: 5
- Mahindra XUV 300 (DW4)
On road: Rs.9.91 lakh
ARAI Mileage: 20 kmpl
Fuel Type: Diesel
Engine: 1197 cc
Emission: BS VI
Length (mm): 3995
Width (mm): 1821
Height (mm): 1627
Boot Space (Litres): 257
Gross Weight (Kgs): 1650
Seat Capacity: 5
Comparison Of Cars
Conclusion: By considering requirement We choose Hundai Venue (1.5 U2 CRDi -E) for customer. It is budget car with boot space of 350 ltr and mileage of 23.7kmpl with Diesel engine of capacity 1498cc.