Benchmarking
Benchmarking
- Benchmarking is a comparison of existing technology in the market our product tends to replace
- Benchmarking is a phase done before designing of products are done
- Benchmarking is done at the time of concept preparation during the predesign and development stage
- There are various stages of benchmarking, starting from a laymans perspective to a detailed part wise comparison
- Benchmarking in laymans perspective is what a customer sees as a final output. This includes the looks, feature and performance of the product
- Benchmarking is done in every field at various levels
- They could be done between company’s making similar product, or within an organization between departments that are assigned to do a similar task
- Benchmarking helps in company’s to establish some tried and tested methodology into their system in a fast manner.
With a budget not exceeding 10Lacks on road price in Banglore the cars compared were:
- Hyundai I20
- Kia Sonet
- Maruti Suzuki Baleno
- Tata Nexon
of the above Tata Nexon was chosen best for Mr D. S Pughazhyendhii for the following facts
- Good milage
- Less maintanance
- Good aftersales value
- Spacious interiors and Good bootspace
Datas taken for the comparison has been attached in the presentation attached bellow.