Benchmarking

Condition: -

It is given that Mr. D.S. Pughazhyendhii is a married man who lives in Bangalore which is highly crowded city. His family comprises of five members including his wife, five years old boy, his father and his mother. He visits his native place Madurai which is 500km away from Bangalore once in month. Also, he will be using his car to commute to his office. His budget falls under 8-10 lakhs on road. And mainly he is fond of big cars.

Solution: -

So here for Mr. D. S. Pughazhyendhii we need to carry the process of benchmarking to select the best car that suits according to his preference and fits into his budget.

What is Benchmarking?

• Benchmarking is the process in which process, parts and other different parameters that are involved in industry are compared with the industries that are in front lead and check whether in which aspect they are lying behind and what changes need to be done to take our product on the top.

Since he will travel with his family which include old father and mother and his little son, so safety will be the key factor while choosing the car. And he is also fond of big car so we will consider only those cars.

1) Hyundai Creta: -

Price – 10 lakhs

Mileage – 17 to 20 kmpl

Fuel type – Petrol and Diesel

Seating capacity – 5-seater

Safety – Yes, it contains 6 airbags.

2) Kia Seltos: -

Price – 9.95 lakhs

Mileage – 16.1 to 20.8 kmpl

Fuel type – Diesel

Seating capacity – 5-seater

Safety – Yes, it contains 6 airbags.

3) Tata Nexon: -

 Price – 7.20 lakhs

Mileage – 14.03 kmpl

Fuel type – Diesel

Seating capacity – 5-seater

Safety – Less safety

4) Nissan Magnite: -

Price – 5.59 lakhs

Mileage – 17.7 to 20 kmpl

Fuel type – Petrol

Seating capacity – 5-seater

Safety – Less safety

5) Renault Kiger: -

Price – 5.45 lakhs

Mileage – 20 kmpl

Fuel type – Petrol

Seating capacity – 5-seater

Safety – Medium safety

After comparing those cars, I would like to recommend Mr. D.S. Pughazhyendhii to opt Kia Seltos. Though its price is little bit higher but it is price worthy and covers all the aspects required.