Benchmarking
1. Benchmark with presently available cars in the market for the following case.
Mr. D.S. Pughazhyendhii is a married man who lives in Bangalore which is a highly crowded city. His Family comprises five members including his wife, five-year-old boy, his father, and his mother. He visits his native place Madurai which is 500kms away from Bangalore once in a month. Also, he will be using his car to commute to his office. His budget falls between 8 to 10 lakhs on road. Please suggest to him with options so that he will buy a good car for his family.
Note: Pughazhyendhii is fond of big cars
2. Prepare a report explaining what is benchmarking
3. compare at least 4 vehicles.
4. provide a proper conclusion for the report, suggesting a suitable vehicle among the comparison made.
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BENCHMARKING
Benchmarking is a process of measuring the performance of a company's products, services or processes against those of another business considered to be the best in the industry. The point of benchmarking is to identify internal opportunities for improvement.
There are two basic kinds of improvement opportunities:continuous and dramatic. Continuous improvement is incremental, involving only small adjustments to reap sizeable advances. Dramatic improvement can only come about through reengineering the whole internal work process.
STEP-BY-STEP BENCHMARKING
Benchmarking is a simple, but detailed, five-step process:
- Choose a product, service or internal department to benchmark.
- Determine which best in class companies you should benchmark against, which organizations you will compare your business to.
- Gather information on their internal performance or metrics.
- Compare the data from both organizations to identify gaps in your company's performance.
- Adopt the processes & policies in place within the best-in-class performers.
In order to benchmark anything, you need to have quantitative data available to study. That means breaking down internal processes to calculate performance metrics. Quantify everything, because only quantifiable information can be accurately compared.
SUGGESTIBLE CARS
- Tata Nexon
- Hyundai Venue
- Maruti Suzuki Vitara Brezza
- Ford Eco Sport
TATA NEXON
Pros:
- Best in class package
- Powerful engines (Petrol & diesel)
- Ride & feels like a big vehicle
Cons:
- Quality of plastic inside the cabin
- Sluggish infotainment
- Slightly hard ride
SPECIFICATIONS
| ARAI Mileage | 21.5 kmpl |
|
Engine Displacement (cc) |
1497 |
| Max Torque (Nm@rpm) | 260 Nm@1500-2750 rpm |
| Transmission Type | Automatic |
| Fuel Tank Capacity | 44 |
| Max Power (bhp@rpm) | 108.5 bhp@4000 rpm |
| Seating Capacity | 5 |
| Boot Space (ltr) | 350 |
| Body Type | SUV |
| Safety | 16.06/17 |
HYUNDAI VENUE
Pros:
- Ease of driving on offer
- Three different engine options
- Feature loaded
Cons:
- Isn't big as rivals
- No diesel automatic on offer
- 1.2 petrol is weak on punch
SPECIFICATIONS
| ARAI Mileage | 18.14 kmpl |
|
Engine Displacement (cc) |
998 |
| Max Torque (Nm@rpm) | 171.6 Nm@1500-4000 rpm |
| Transmission Type | Automatic |
| Fuel Tank Capacity | 45 |
| Max Power (bhp@rpm) | 118.35 bhp@6000 rpm |
| Seating Capacity | 5 |
| Boot Space (ltr) | 350 |
| Body Type | SUV |
| Safety | 4 stars NCAP rating |
MARUTI SUZUKI VITARA BREZZA
Pros:
- Peppy & efficient 1.5 petrol
- Good value for money
- Neutral ride, easy to drive
Cons:
- No more diesel option
- Rivals offer more space
- Design isn't attractive as before
SPECIFICATIONS
| ARAI Mileage | 18.76 kmpl |
|
Engine Displacement (cc) |
1462 |
| Max Torque (Nm@rpm) | 138 Nm@4400 rpm |
| Transmission Type | Automatic |
| Fuel Tank Capacity | 48 |
| Max Power (bhp@rpm) | 103.26 bhp@6000 rpm |
| Seating Capacity | 5 |
| Boot Space (ltr) | 328 |
| Body Type | SUV |
| Safety | 12.51/17 |
FORD ECO SPORT
Pros:
- Build Quality
- Powerful & responsive engines
- Looks
- Driving Dynamics
- Long list of safety features
Cons:
- Feels Dated
- Stiff suspension setup
- Narrow second row
- Thick A-Pillar causes blind spot
SPECIFICATIONS
| ARAI Mileage | 21.7 kmpl |
|
Engine Displacement (cc) |
1498 |
| Max Torque (Nm@rpm) | 215 Nm@1750-2500 rpm |
| Transmission Type | Manual |
| Fuel Tank Capacity | 52 |
| Max Power (bhp@rpm) | 98.63 bhp@3750 rpm |
| Seating Capacity | 5 |
| Boot Space (ltr) | 352 |
| Body Type | SUV |
| Safety | 4 stars NCAP rating |
COMPARISON
|
MODELS/ SPECIFICATIONS |
TATA NEXON | HYUNDAI VENUE | MARUTI SUZUKI VITARA BREZZA | FORD ECO SPORT |
| ARAI Mileage | 21.5 kmpl | 18.14 kmpl | 18.76 kmpl | 21.7 kmpl |
|
Engine Displacement (cc) |
1497 | 998 | 1462 | 1498 |
| Max Torque (Nm@rpm) | 260 Nm@1500-2750 rpm | 171.6 Nm@1500-4000 rpm | 138 Nm@4400 rpm | 215 Nm@1750-2500 rpm |
| Transmission Type | Automatic | Automatic | Automatic | Manual |
| Fuel Tank Capacity | 44 | 45 | 48 | 52 |
| Max Power (bhp@rpm) | 108.5 bhp@4000 rpm | 118.35 bhp@6000 rpm | 103.26 bhp@6000 rpm | 98.63 bhp@3750 rpm |
| Seating Capacity | 5 | 5 | 5 | 5 |
| Boot Space (ltr) | 350 | 350 | 328 | 352 |
| Body Type | SUV | SUV | SUV | SUV |
| Safety | 16.06/17 | 4 stars NCAP rating | 12.51/17 | 4 stars NCAP rating |
CONCLUSION
I would suggest Tata Nexon for Mr. D.S. Pughazhyendhii family, Nexon is a excellent offering which is safest car in its segment. It is also value for money product with class leading features.