Challenge

Benchmarking

CAR BENCHMARKING AND RECOMMENDATION UNDER THE REQUIREMENTS

AIM:

To create a benchmarking and recommend a car to Mr. D.S. Pughazhyendhii who is a married man lives in Bangalore which is a highly crowded city. His Family comprises of five members including his wife, five-year-old boy, his father and mother. He visits his native place Madurai which is 500kms away from Bangalore once in a month. Also, he will be using his car to commute to his office. His budget falls between 8 to 10 lakhs on road. Please suggest him with options so that he will buy a good car for his family.

Note: Pughazhyendhii is fond of big cars

OBJECTIVE:

The objective of this project is to benchmark the available car according to the key requirements given by Mr. D.S. Pughazhyendhii and to recommend a best car from the benchmarking.

ABSTRACT:

In this project the main requirements given by Mr. D.S. Pughazhyendhii are

  • Budget: 8 to 10Lakhs (on road price)
  • of passengers: 5-seater
  • Car usage Priority: 1. City Drive 2. Highway (long drive-500km)
  • Big Cars

According to the given requirements the benchmarking must be done and to recommend a best car from the benchmarking.

BENCHMARKING:

Benchmarking is the practice of comparing business processes and performance metrics to industry bests and best practices from other companies. Dimensions typically measured are quality time. Benchmarking is used to measure performance using a specific indicatior resulting in a metric of performance that is then compared to others

Also referred to as "best practice benchmarking" or "process benchmarking", this process is used in management in which organizations evaluate various aspects of their processes in relation to best-practice companies' processes, usually within a peer group defined for the purposes of comparison. This then allows organizations to develop plans on how to make improvements or adapt specific best practices, usually with the aim of increasing some aspect of performance. Benchmarking may be a one-off event, but is often treated as a continuous process in which organizations continually seek to improve their practices.

Benchmarking- By Price:

Si. No

CAR MODEL AND VERSION

ON-ROAD PRICE

(INR Lakhs)

1.

Ford Aspire Titanium Plus (Petrol)

9.20 L

2.

Maruti Baleno Alpha (Petrol)

9.44 L

3.

Honda Amaze VX (Petrol)

9.68 L

4.

Maruti Vitara Brezza VXi (Petrol)

9.69 L

5.

Maruti Ertiga VXI (Petrol)

9.70 L

6.

Hyundai Venue S plus 1.2 (petrol)

9.70 L

7.

Tata Nexon XE (Diesel)

9.70 L

8.

Maruti Dzire ZXI Plus (Petrol)

9.71 L

9.

Kia Sonet HET 1.5 (Diesel)

9.91 L

10.

Ford Eco Sport Ambient 1.5 Ti-VCT (Petrol)

9.93 L

11.

Honda WR-V SV-MT (Petrol)

9.98 L

12.

Mahindra XUV 300 1.5 W4 (Diesel)

10.10 L

Benchmarking- By Mileage:

Si. No

CAR MODEL AND VERSION

MILEAGE

ENGINE CC

1.

Kia Sonet HET 1.5 (Diesel)

24 Kmpl

1462 cc

2.

Maruti Dzire ZXI Plus (Petrol)

23 Kmpl

1197 cc

3.

Maruti Baleno Alpha (Petrol)

20.8 Kmpl

1197 cc

4.

Ford Aspire Titanium Plus (Petrol)

20.4 Kmpl

1194 cc

5.

Tata Nexon XE (Diesel)

20 Kmpl

1497 cc

6.

Mahindra XUV 300 1.5 W4 (Diesel)

20 Kmpl

1497 cc

7.

Maruti Ertiga VXI (Petrol)

19 Kmpl

1462 cc

8.

Honda Amaze VX (Petrol)

18.6 Kmpl

1199 cc

9.

Maruti Vitara Brezza VXi (Petrol)

17 Kmpl

1462 cc

10.

Hyundai Venue S plus 1.2 (petrol)

17 Kmpl

1197 cc

11.

Ford Eco Sport Ambient 1.5 Ti-VCT (Petrol)

17 Kmpl

1498 cc

12.

Honda WR-V SV-MT (Petrol)

16.5 Kmpl

1199 cc

AESTHETIC APPEARANCE OF BENCHMARKING CARS:

BENCHMARKING UNDER KEY SPECIFICATION OF CARS:

Si. No

CAR MODEL AND VERSION

BODY TYPE

TRANSMISSION TYPE

MAX TORQUE (nm@rpm)

MAX POWER (bhp@rpm)

SEATING CAPACITY

1.

Kia Sonet HET 1.5 (Diesel)

SUV

Manual

240Nm@ 1500-1700rpm

98.63bhp@ 4000rpm

5

2.

Maruti Dzire ZXI Plus (Petrol)

Sedan

Manual

113 Nm @4400

rpm

88.50bhp@ 6000rpm

5

3.

Maruti Baleno Alpha (Petrol)

Hatchback

Manual

113 Nm @4200

rpm

81.80bhp@ 6000rpm

5

4.

Ford Aspire Titanium Plus (Petrol)

Sedan

Manual

119 Nm @4250rpm

94.93bhp@ 6500rpm

5

5.

Tata Nexon XE (Diesel)

SUV

Manual

260 Nm @1500-2750rpm

108.50bhp@ 4000rpm

5

6.

Mahindra XUV 300 1.5 W4 (Diesel)

SUV

Manual

300 Nm @1500-2500rpm

115bhp@ 37500rpm

5

7.

Maruti Ertiga VXI (Petrol)

MUV

Manual

138 Nm @4400rpm

103.26bhp@ 6000rpm

7

Recommendations:

I Recommend Kia Sonet HET 1.5 (Diesel) which is priced at INR 9.91 Lakhs is the best car for the Mr. D.S. Pughazhyendhii and his family. The Kia Sonet will provide a smooth city ride even in the congested traffic because of the advanced feature called Electronic Stability Control and Vehicle Stability Management to ensure excellent breaking performance maximized safety. Mr. D.S. Pughazhyendhii is fond of big cars so the Kia Sonet is a big and spacious car.

Kia Sonet gives the comprehensive safety by its structure uses high strength steel to reducing the impact in case of a crash and also has six airbags keep you and your family safe from any kind of uncertainty on the road. Kia Sonet has also constructed more safety gadgets like ABS, Rear parking sensors and emergency stop signal.

THE TIMES OF INDIA also published an article about Kia Sonet that “worth your wait, nightmare for rivals” and also “it is here to relay to the success of the brand kia once again it is a head turner with brilliant design, Kia Sonet has got a good build”.

The spacious interiors, legroom packed with 392 liters boot space will be beneficial for comfortable long rides without worrying much about the luggage. The car also gives a mileage of 24Kmpl which is the best among all the other cars falling in the price bracket and also in the safety.

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