Benchmarking
BENCHMARKING
IN THIS REPORT:
1. BENCHMARKING
- DEFINITION OF BENCHMARKING
- STEPS INVOLVED IN BENCHMARKING
- INITIAL STAGE
- KEY BENEFITS
- BENCHMARKING IN AUTOMOBILE INDUSTRY
- BENCHMARKING DONE IN SEVERAL LEVELS
2. ASSIGNMENT
- CLIENT DEMAND - CAR BUYING GUIDANCE WHICH MEETS HIS NEED AND BUDGET
- CREATION OF CRITERIA
- FILTERED CARS BASED ON CRITERIA
- COMPARISON
- CONCLUSION - SUITABLE CAR FOR CLIENT AMONG THE COMPARISON
- REFERENCE
1. BENCHMARKING
DEFINITION OF BENCHMARKING:
Benchmarking is a process of measuring the performance of a company’s products, services, or processes against those of another business considered to be the best in the industry, aka “best in class.”
The point of benchmarking is to identify internal opportunities for improvement. By studying companies with superior performance, breaking down what makes such superior performance possible, and comparing those processes to how your business operates, you can implement changes that will yield significant improvements.
That might mean tweaking a product’s features to more closely match a competitor’s offering, or changing the scope of services you offer.
There are two basic kinds of improvement opportunities: continuous and dramatic. Continuous improvement is incremental, involving only small adjustments to reap sizeable advances. Dramatic improvement can only come about through reengineering the whole internal work process.
STEPS INVOLVED IN BENCHMARKING:
Benchmarking is a simple, but detailed, five-step process:
- Choose a product, service, or internal department to benchmark
- Determine which best-in-class companies you should benchmark against – which organizations you’ll compare your business to
- Gather information on their internal performance, or metrics
- Compare the data from both organizations to identify gaps in your company’s performance
- Adopt the processes and policies in place within the best-in-class performers
Benchmarking will point out what changes will make the most difference, but it’s up to you to actually put them in place.
INITIAL STAGE:
In order to benchmark anything, you need to have quantitative data available to study. That means breaking down internal processes to calculate performance metrics. Quantify everything, because only quantifiable information can be accurately compared.
KEY BENEFITS:
In addition to helping companies become more efficient and profitable, benchmarking has other benefits, too, such as:
- Improving employee understanding of cost structures and internal processes
- Encouraging team-building and cooperation in the interests of becoming more competitive
- Enhancing familiarity with key performance metrics and opportunities for improvement company-wide
In essence, benchmarking helps employees understand how one small piece of a company’s processes or products can be the key to major success, just as one employee’s contributions can lead to a big win.
BENCHMARKING IN AUTOMOBILE INDUSTRY:
Benchmarking is always been the key milestone of any product development process. Benchmarking in the automobile industry involves a structured comparison between similar products, services or processes on some dimensions of performance.
For example:
It can be used to compare the availability and delivery of features in a product and in this form often provides the basis of consumer tests and reviews. These look at products and services and provide recommendations based on which is best or some form of ranking amongst competitors.
It is particularly useful when comparing not only performance but also practice - in other words what do the different organizations do to enable that performance to be delivered? And applied in this way it is a powerful tool in process innovation on studying how the 'best' achieve their performance can provide powerful clues for changing the way processes operate.
BENCHMARKING DONE IN SEVERAL LEVELS:
- Between similar processes in the same factory or service branch
- Between different factories or service branches
- Between different competing organizations
- Between different sectors using the same process
2. ASSIGNMENT
CLIENT DEMAND - CAR BUYING GUIDENCE WHICH MEETS HIS NEED AND BUDGET:
Mr. D.S. Pughazhyendhii is a married man who lives in Bangalore which is a highly crowded city. His Family comprises five members including his wife, a five-year-old boy, his father, and his mother. He visits his native place Madurai which is 500kms away from Bangalore once a month. Also, he will be using his car to daily commute to his office. His budget falls between 8 to 10 lakhs on road. Please suggest to him options so that he will buy a good car for his family. Note: Pughazhyendhii is fond of big cars
CREATION OF CRITERIA:
According to the Client's demand he is not a New User or Buyer of car and also, he likes Big cars at 8-10 lakhs Budget so, his Old car is must be A Hatchback and entry level Budget car. he want a upgrade into A car wich has Decent Features and Spacious for family.
This List of Criteria is created based on Client's demand
- New car - (2023 Model)
- Budget 8-10 lakhs On Road Bangalore
- Balanced Urban and Highway Car
- Good Mileage
- Decent Power and Torque
- 4-5 out of 5 Star Safety Rating of Global NCAP
- spacious Five seater
- Decent Boot Space
- Big cars under budget - (SUV, Sedan)
- 4 cylinder car for Refinement
- Top Brands
FILTERED CARS BASED ON CRITERIA :
Maruti Suzuki BREZZA - Lxi
Exterior:
Interior:
Key Specifications of Maruti Brezza Lxi
- ARAI Mileage 20.15 kmpl
- Fuel TypePetrol
- Engine Displacement (cc)1462
- No. of cylinder4
- Max Power (bhp@rpm)101.65bhp@6000rpm
- Max Torque (nm@rpm)136.8Nm@4400rpm
- Seating Capacity5
- TransmissionTypeManual
- Boot Space (Litres)328
- Fuel Tank Capacity 48.0 Litres
- Body TypeSUV
- 4 Star Safety rating Global NACAP
- Available colours-5: Torque Blue , Granite Grey, Autumn Orange, Premium Silver, Pearl Arctic White.
Maruti Suzuki FRONX - Delta
Exterior:
Interior:
Key Specifications of Maruti FRONX Delta
- ARAI Mileage 21.79 kmpl
- Fuel TypePetrol
- Engine Displacement (cc)1197
- No. of cylinders 4
- Max Power (bhp@rpm)88.50Bhp@6000rpm
- Max Torque (nm@rpm)113Nm@4400rpm
- Seating Capacity5
- TransmissionTypeManual
- Boot Space (Litres)308
- Fuel Tank Capacity 37.0 Litres
- Body TypeSUV
- 5 Star Safety rating Global NACAP
- Available colours-10: Arctic White, Nexa Blue, Splendid Silver, Grandeur Grey, Opulent Red, Opulent Red With Black Roof, Earthen Brown, Bluish Black, Splendid Silver with Bluish Black Roof and Earthen Brown with Bluish Black Roof.
Hyundai VENUE - E
Exterior:
Interior:
Key Specifications of Hyundai Venue E
- City Mileage 16.0 kmpl
- Fuel TypePetrol
- Engine Displacement (cc)1197
- No. of cylinders 4
- Max Power (bhp@rpm)81.80bhp@6000rpm
- Max Torque (nm@rpm)113.8Nm@4000rpm
- Seating Capacity5
- TransmissionTypeManual
- Fuel Tank Capacity 45.0 Litres
- Body TypeSUV
- 4 Star Safety rating Global NACAP
- Available colours-7: Phantom Black, Fiery Red, Polar White, Fiery Red Dual Tone, Typhoon Silver, Titan Grey and Denim Blue.
Honda AMAZE - S
Exterior:
Interior:
Key Specifications of Honda Amaze S
- ARAI Mileage 18.6 kmpl
- Fuel TypePetrol
- Engine Displacement (cc)1199
- No. of cylinders 4
- Max Power (bhp@rpm)88.50bhp@6000rpm
- Max Torque (nm@rpm)110Nm@4800rpm
- Seating Capacity5
- TransmissionTypeManual
- Boot Space (Litres)420
- Fuel Tank Capacity 35.0 Litres
- Body TypeSedan
- 4 Star Safety rating Global NACAP
- Available colours-5: Golden Brown Metallic, Meteoroid Grey Metallic, Radiant Red Metallic, Lunar Silver Metallic, Platinum White Pearl.
COMPARISON:
BASIC INFO
| Brezza Lxi | FRONX Delta | Venue E | Amaze S | |
|---|---|---|---|---|
| Brand Name |
Maruti
|
Maruti
|
Hyundai
|
Honda
|
| Ex. Shwroom price Banglore |
Rs.8.29 Lakhs
|
Rs.8.32 Lakhs
|
Rs.7.77 Lakhs
|
Rs.7.73 Lakhs
|
| On Road Price Banglore |
Rs.9,96,797#
|
Rs.9,99,814#
|
Rs.9,38,977*
|
Rs.9,30,452#
|
ENGINE & TRANSMISSION
| Engine Type |
1.5L K15C Smart Hybrid
|
1.2L Dual Jet, Dual VVT
|
1.2L Kappa Petrol
|
1.2L i-VTEC
|
| Displacement (cc) |
1462
|
1197
|
1197
|
1199
|
| No Of Cylinder |
4
|
4
|
4
|
4
|
| Max Power (bhp@rpm) |
101.65bhp@6000rpm
|
88.50Bhp@6000rpm
|
81.80bhp@6000rpm
|
88.50bhp@6000rpm
|
| Max Torque (nm@rpm) |
136.8Nm@4400rpm
|
113Nm@4400rpm
|
113.8Nm@4000rpm
|
110Nm@4800rpm
|
| Valves Per Cylinder |
4
|
4
|
4
|
4
|
| Transmission Type |
Manual
|
Manual
|
Manual
|
Manual
|
| Gear Box |
5-Speed
|
5-Speed
|
5-Speed
|
5 Speed
|
FUEL & PERFORMANCE
| Fuel Type |
Petrol
|
Petrol
|
Petrol
|
Petrol
|
| Mileage (City) |
16.0 kmpl
|
|||
| Mileage (ARAI) |
20.15 kmpl
|
21.79 kmpl
|
-
|
18.6 kmpl
|
| Fuel Tank Capacity |
48.0 (Litres)
|
37.0 (Litres)
|
45.0 (Litres)
|
35.0 (Litres)
|
| Emission Norm Compliance |
BS VI
|
BS VI 2.0
|
BS VI 2.0
|
BS VI
|
| Top Speed (Kmph) |
SUSPENSION, STEERING & BRAKES
| Front Suspension |
Mac Pherson Strut & Coil
|
MacPherson Strut
|
McPherson strut with coil spring
|
McPherson Strut, Coil Spring
|
| Rear Suspension |
Torsion Beam & Coil Spring
|
Torsion Beam`
|
Coupled torsion beam axle with coil spring
|
Torsion Bar, Coil Spring
|
| Steering Type |
Electric
|
Electric
|
Power
|
Electric
|
| Steering Column |
Tilt
|
Tilt
|
Tilt
|
Tilt
|
| Turning Radius (Metres) |
-
|
4.9
|
-
|
4.7
|
| Front Brake Type |
Ventilated Disc
|
Disc
|
Disc
|
Disc
|
| Rear Brake Type |
Drum
|
Drum
|
Drum
|
Drum
|
| Emission Norm Compliance |
BS VI
|
BS VI 2.0
|
BS VI 2.0
|
BS VI
|
| Tyre Size |
215/60 R16
|
195/60 R16
|
195/65 R15
|
175/65 R14
|
| Tyre Type |
Tubeless, Radial
|
Tubeless, Radial
|
Tubeless, Radial
|
Radial, Tubeless
|
| Wheel Size (Steel Rims with wheel Covers) |
16
|
16
|
15
|
14
|
DIMENSIONS & CAPACITY
| Length (mm) |
3995
|
3995
|
3995
|
3995
|
| Width (mm) |
1790
|
1765
|
1770
|
1695
|
| Height (mm) |
1685
|
1550
|
1617
|
1498-1501
|
| Wheel Base (mm) |
2500
|
2520
|
2500
|
2470
|
| Kerb Weight (kg) |
1110
|
965-970
|
1082
|
907-934
|
| Grossweight (kg) |
-
|
1450
|
-
|
-
|
| Seating Capacity |
5
|
5
|
5
|
5
|
| Boot Space (Litres) |
328
|
308
|
-
|
420
|
| No. of Doors |
5
|
5
|
5
|
4
|
| Power Steering | ✔ | ✔ | ✔ | ✔ |
| Power Windows Front | ✔ | ✔ | ✔ | ✔ |
| Power Windows Rear | ✔ | ✔ | X | ✔ |
| Automatic Climate Control | X | ✔ | X | X |
| Low Fuel Warning Light | ✔ | ✔ | ✔ | ✔ |
| Rear Seat Headrest | X | ✔ | ✔ | ✔ |
| Adjustable Headrest | ✔ | ✔ | ✔ | ✔ |
| Parking Sensors |
Rear
|
Rear
|
Rear
|
Rear
|
| Foldable Rear Seat |
Bench Folding
|
60:40 Split
|
60:40 Split
|
-
|
| Voice Command | ✔ | |||
| USB Charger |
-
|
Front
|
Front
|
Front
|
| Gear Shift Indicator | ✔ | ✔ |
-
|
-
|
| One Touch Operating Power Window |
Driver's Window
|
Driver's Window
|
Driver's Window
|
|
| Air Conditioner | ✔ | ✔ | ✔ | ✔ |
| Heater | ✔ | ✔ | ✔ | ✔ |
| Adjustable Steering | ✔ | ✔ | ✔ | ✔ |
| KeyLess Entry | ✔ | ✔ | X | ✔ |
SAFETY
| Anti Lock Braking System | ✔ | ✔ | ✔ | ✔ |
| Central Locking | ✔ | ✔ | ✔ | ✔ |
| Power Door Locks | ✔ | ✔ | ✔ | ✔ |
| Child Safety Locks | ✔ | ✔ | ✔ | ✔ |
| Anti Theft Alarm |
-
|
✔ |
-
|
-
|
| No Of Airbags |
2
|
2
|
2
|
2
|
| Driver Airbag | ✔ | ✔ | ✔ | ✔ |
| Passenger Airbag | ✔ | ✔ | ✔ | ✔ |
| Day Night Rear View Mirror | ✔ | ✔ | ✔ | ✔ |
| Passenger Side Rear View Mirror | ✔ | ✔ | ✔ | ✔ |
| Halogen Headlamps | ✔ | ✔ | ✔ | ✔ |
| Rear Seat Belts | ✔ | ✔ | ✔ | ✔ |
| Seat Belt Warning | ✔ | ✔ | ✔ | ✔ |
| Door Ajar Warning | ✔ | ✔ |
-
|
✔ |
| Adjustable Seats | ✔ |
-
|
✔ | ✔ |
| Engine Immobilizer | ✔ | ✔ | ✔ | ✔ |
| Crash Sensor | ✔ |
-
|
✔ | ✔ |
| EBD | ✔ | ✔ | ✔ | ✔ |
| Electronic Stability Control | ✔ | ✔ | ✔ |
-
|
| Advance Safety Features |
Reverse Parking Sensor with Infographic Display,Suzuki TECT Body,Dual Horn,Idle Start Stop,Brake Energy Regeneration,Torque Assist During Acceleration
|
All 3-Point ELR Seat Belts,Idle Start Stop,Reverse Parking Sensors (with Infographic Display)
|
-
|
Advanced Compatibility Engineering Body Structure,Key Off Reminder,Dual Horn
|
| Anti Theft Device | ✔ | ✔ |
-
|
-
|
| Anti Pinch Power Windows |
-
|
Driver's Window
|
-
|
- |
| Speed Alert | ✔ | ✔ | ✔ | |
| Speed Sensing Auto Door Lock | ✔ |
-
|
✔ | ✔ |
| Isofix Child Seat Mounts | ✔ | ✔ | ✔ | ✔ |
| Hill Assist | ✔ | ✔ | ✔ |
-
|
INFOTAINMENT
| Radio | X | ✔ | X | ✔ |
| Audio System Remote Control | X |
-
|
-
|
X |
| Speakers Front | X | ✔ | X | ✔ |
| Speakers Rear | X | ✔ | X | ✔ |
| Integrated2DINAudio | X | ✔ | X | ✔ |
| Wireless Phone Charging | X | X | X |
-
|
| USB And Auxiliary Input | X | ✔ |
-
|
✔ |
| Bluetooth Connectivity | X | ✔ |
-
|
✔ |
| Touch Screen | X | ✔ | X | |
| Touch Screen Size |
-
|
7 Inch
|
-
|
-
|
| Android Auto | X | ✔ | X | X |
| Apple Car Play | X | ✔ | X | X |
| Number Of Speaker |
-
|
4
|
-
|
4
|
| Additional Features |
-
|
Over the Air Update,Onboard Voice Assistant (Wake up through Hi Suzuki with Barge in feature)
|
-
|
-
|
CONCLUSION - SUITABLE CAR FOR CLIENT AMONG THE COMPARISON:
Hi, Mr. D.S. Pughazhyendhii
Selecting one Car from Among Four cars is quiet difficult bcoz Every Car is has a Own character, made for Different purpose and segment. also, these Four cars are undoubtedly Best cars now in the (2023) Indian Market between 8-10 lakh Budget.
In this Comparison are between Three SUVs and One Sedan. so among three SUV's Suzuki FRONX Delta is the winner but, The game is Now On bcoz competition is Tough between SUV's Topper and Only One Amazing Sedan who Pass the All Criterias yes It was Honda Amaze S . The fight between those are very close in All Features and Category.
At The End Suzuki FRONX Delta win the competition with its Five Star Global NCAP rating and with Mileage of (ARAI)21.79 kmpl, Touch Screen Infotainment, yes It's 70k costlier Than Honda Amaze S. My suggestion is Suzuki FRONX Delta for Its Big Look and Good Quality of Suzuki After Sales Service, Largest No. of Showrooms and service centres in India. but you are looking for a sedan undoubtedly Amaze is Best choice in the Budget Compact Sedan.
* Please do the test drive for Suzuki FRONX Delta and HONDA Amaze S.
* Products shown in the pictures may vary from the actual product available in the market.
* Prices are subject to change without any prior notice.
* Prices may be slightly vary based on showrooms.
* Negotiation is Mandatory for extra benefit for you.
REFERENCE:- Car Dekho.com
- Motor Wagon youtube.com
- Auto Car.com
- Team BHP.com
- Motorbeam.com
- IMAGES: Suzuki Brezza boucher, Suzuki Fronx Broucher, Hyundai Avenue Broucher, Honda Amaze Broucher From their Indian websites.