Benchmarking
1. Mr. D.S. Pughazhyendhii is a married man who lives in Bangalore which is a highly crowded city. His Family comprises five members including his wife, a five-year-old boy, his father, and his mother. He visits his native place Madurai which is 500kms away from Bangalore once a month. Also, he will be using his car to commute to his office. His budget falls between 8 to 10 lakhs on road. Please suggest to him options so that he will buy a good car for his family.
Note: Pughazhyendhii is fond of big car
THINGS TO CONSIDER BEFORE BUYING A 5 SEATER CAR
- While we have outlined safety as the main criteria, knowing how to assess whether a car will be comfortable for five people will be helpful when you are considering cars outside of this list. As mentioned earlier, every car can be said to be a 5-seater car but a good 5-seater car should be able to seat three adults in the rear seats comfortably. Sitting shoulder to shoulder isn’t a major problem as long as all three rear passengers have not been stuffed into the rear seats.
- When evaluating any car, the rear seats should offer comfortable legroom and headroom for the type of passengers you are most likely to travel with in the car. A quick way to see whether a car will have enough space is to see the width of the car from the spec sheet. This should give you a general idea of the kind of space you will have available inside the car.
- The next consideration should be an in-person test of the seats. A wide car with two contoured seats will seat two people comfortably while a flat bench rear seat will keep three people happy while travelling. You should also look at any obstructions in the middle such as poorly placed rear AC vents or a protruding transmission tunnel would make the middle passenger extremely comfortable. You will need to test these factors yourself while driving the car and preferably with the people you will be travelling with.
2. BENCHMARKING :
Benchmarking in the automobile industry structured comparison between similar products, services or processes on some dimensions of performance of cars with features, specifications etc ,.
For example : It can be used to compare the availability delivery of features in a product and in this form often provides the basis of consumer tests and reviews. These look at products and services and provide recommendations based on which is best or some form of ranking amongst competitors. It is particularly useful when comparing not only performance but also practice.
Benchmarking is used by businesses to compare the key metrics of their operations to those of other companies and remain competitive in the market.
Process benchmarking of this kind can operate at several levels:-
- Between similar processes in the same factory or service branch.
- Between different factories or service branches.
- Between different competing organizations.
- Between different competing manufacturers and marketplaces.
- Between different sectors using the same process.
There are two types of Benchmarking:-
Benchmarking I | Benchmarking II |
Involves product level comparison and analysis of vehicle safety comfort, engine efficiency and its performance. | Involves part level comparison focusing on specific BIW components like fender, hood, B Pillar, roof etc and analysing various properties such as matrials type, thickness, no of parts and overall weight. |
3. As Indian roads are not that much good and vehicles with good ground clearance would be the best option and he is also fond of big cars Compact SUV's are best suited within his budget range currently available in market
Similar way now we will compare 4 Compact vehicles are:-
| CAR NAME |
|
|
|
|
|---|---|---|---|---|
| TRANSMISSION | Automatic/Manual | Automatic/Manual | Manual/Automatic | Manual/Automatic |
| ENGINE | 1353 cc - 1497 cc | 1493 cc - 1497 cc | 998 cc - 1493 cc | 1462 cc |
| FUEL | Diesel/Petrol | Diesel/Petrol | Diesel/Petrol | Petrol/CNG |
| ON-ROAD PRICE | 10.87 - 19.20 Lakh | 10.89 - 19.65 Lakh | 7.72 - 13.18 Lakh | 8.29 - 14.14 Lakh |
| AIRBAGS | 6 | 6 | 2-6 | 2-6 |
| BHP | 113.18 - 138.12 | 113.43 | 81.8 - 118.41 | 86.63 - 101.65 |
| GROUND CLEARANCE | 198 mm | 190 mm | 190 mm | 198 mm |
| MILEAGE | 16.8 kmpl | 20.8 kmpl | 17.8 to 23.4 kmpl | 19.8 to 20.15 kmpl |
PROS
- One of the most feature-loaded compact SUVs, even in entry-level variants.
- Multiple engine and transmission combos.
- Offers an expansive suite of connected features.
- Improved rear seat experience thanks to reclining backrest, window sunblinds and panoramic sunroof
- Comfortable and quiet cabin
CONS
- Automatic transmission limited to the top two variants.
- Feature misses like 360-degree camera & front parking sensors.
- Looks may not be to everyone's liking
Stand Out Features
1.
Panoramic sunroof: Adds airiness to the cabin"> Panoramic sunroof: Adds airiness to the cabin
2.
10.25-inch touchscreen: Gets Apple CarPlay and Android Auto with split screen functionality"> 10.25-inch touchscreen: Gets Apple CarPlay and Android Auto with split screen functionality
3.
Air purifier: Keeps the cabin air clean."> Air purifier: Keeps the cabin air clean.
4.
BlueLink: Offers voice control for the sunroof, climate control & ventilated seats"> BlueLink: Offers voice control for the sunroof, climate control & ventilated seats
PROS
- Driver MID
- Cabin build and quality
- Lots to choose from
- Automatics with all three engines
CONS
- Underthigh support
- No 6 airbag option with diesel variants
Stand Out Features
1.
Smart air purifier: First-in-segment built-in air purifier with active air quality monitoring.
2.
Bose sound system: Most premium 8-speaker audio system in its segment.
3.
10.25-inch touchscreen infotainment system: None of the Seltos’ rivals get a touchscreen this large. This should up the overall experience of using the system.
PROS
- Updated styling makes the Venue look more butch and upmarket.
- Dual-tone interior is classy, good quality of materials in the cabin too.
- Powered driver’s seat, Alexa/Google Home connectivity, Digital driver’s display added to an already expansive feature list.
- 1.2 Petrol, 1.5 Diesel, 1.0 Turbo - plenty of engine options to choose from.
CONS
- No diesel-automatic or CNG powertrain on offer.
- Narrow cabin means the Venue is still best suited for four.
- Silly feature omissions like auto day/night IRVM and powered seat height adjustment
Stand Out Features
1.
On-board Voice Commands
2.
Powered Driver Seat
3.
Reclining Rear Seats
PROS
- Spacious interior with a wide backseat. A good 5-seater
- Comfortable ride quality
- Compact dimensions and light controls make it a great city car
- Expansive list of features: Heads-up display, 360-degree camera, 9-inch touchscreen, sunroof and more
CONS
- Interior quality should have been better for the price
- No diesel engine option available unlike many alternatives
- Engine offers good useability but isn’t exciting
Stand Out Features
1.
360-degree camera
2.
Heads-up display
3.
9-inch touchscreen
4. CONCLUSION:
From above studies & compared data Mr. D. S. Pughazhyendhii would select HYUNDAI CRETA which is the best in class vehicle compared to engine performance and safety rating with other competitive vehicles.