Benchmarking

BENCHMARKING

OBJECTIVE: SELECTING A CAR AS PER CUSTOMER’S REQUIREMENT WITH THE HELP OF BENCHMARKING

REQUIREMENTS ;

1. PRICE RANGE: 8 - 10 LAKHS
2. OCCUPANCY: 5 MEMBERS
3. FOR DAILY COMMUTING
4. LONG RIDE ONCE EVERY MONTH

AVAILABLE CARS

1. TATA NEXON
2. RENAULT KIGER
3. HYUNDAI VENUE
4. KIA SONET
5. FORD ECO-SPORT

WHAT IS BENCHMARKING?

Benchmarking involves a structured comparison between similar products, services, or processes on some dimensions of performance. For example, it can be used to compare the availability and delivery of features in a product and in this form often provides the basis of consumer tests and reviews. These look at products and services and provide recommendations based on which is best or some form of ranking amongst competitors.

1. TATA NEXON (SUV)

The Nexon is a 5 seater and has a length of 3993mm, a width of 1811 mm, and a wheelbase of 2498mm. The Diesel engine is 1497 cc while the Petrol engine is 1199 cc

• EX-SHOWROOM PRICE: RS 8.46 - 9.96 LAKH
• ON-ROAD PRICE IN BANGALORE STARTS FROM RS 8,54,378
• AVAILABILITY: 36 VARIANTS AND IN 12 DIFFERENT COLOURS.
• FUEL TYPE: PETROL, GEARBOX: MANUAL, MILEAGE:16 KMPL
• FUEL TYPE: DIESEL, GEARBOX: MANUAL, MILEAGE: 22.4 KMPL

• CUSTOMER REVIEW: 4.6/5

PROS :

• FIVE STAR G-NCAP SAFETY RATING

• BS6 COMPLIANT POWERTRAIN
• CABIN SPACE IS GOOD
• BRAKING DISTANCE IN 3M (100-0)KMPH

CONS:

• INTERIOR QUALITY IS NOT THAT GOOD
• PETROL ENGINE LACKS LOW-END GRUNT

2. RENAULT KIGER (SUV)

Renault India has launched the Kiger sub-four metre SUV in the country, with prices starting at Rs 5.45 lakh (ex-showroom).KIGER is a 5 seater which also targets customer looking for a hatchback with a 999 cc petrol engine, unfortunately, it is not available in diesel variant

• EX-SHOWROOM PRICE 5.45-9.72 LAKH
• ON-ROAD PRICE IN BANGALORE STARTS FROM RS 6,63,221
• AVAILABILITY: 24 VARIANTS AND IN 5 DIFFERENT COLOURS.
• MILEGE : 20 KMPL : FUEL TYPE : PETROL . GEARBOX : MANUAL./ AUTO

• CUSTOMER REVIEW: 4.3/5

PROS :

• QUIRKY DESIGN
• HEIGHT ADJUSTABLE DRIVER SEAT
• POWERFUL ENGINE

CONS:

• NOT AVAILABLE IN DIESEL VARIANT
• SLUGGISH ECO DRIVE MODE
• FEEL AND BUILT QUALITY

3. HYUNDAI VENUE (SUV)

The Hyundai Venue has 1 Diesel Engine and 2 Petrol Engine on offer. The Diesel engine is 1493 cc while the Petrol engine is 1197 cc and 998 cc.

• EX-SHOWROOM PRICE: RS 8.28 - 10 LAKH
• ON-ROAD PRICE IN BANGALORE STARTS FROM RS 8,17,148
• AVAILABILITY: 19 VARIANTS AND IN 7 DIFFERENT COLOURS.
• FUEL TYPE: PETROL, GEARBOX: MANUAL, MILEAGE:18.15 KMPL
• FUEL TYPE: DIESEL, GEARBOX: MANUAL, MILEAGE: 23.4 KMPL

• CUSTOMER REVIEW: 4.5/5

PROS :

• OFFERS BLUE LINK TECHNOLOGY
• EFFORTLESS PERFORMANCE
• STYLISH LOOK

CONS:

• HEADSPACE AND LEG SPACE IS NOT GOOD
• SOFT SUSPENSION SETUP
• STEERING FEELS LIGHT AT HIGH SPEED
• STIFF RIDE QUALITY

4. KIA SONET (SUV)

The Kia Sonet has 1 Diesel Engine and 2 Petrol Engine on offer. The Diesel engine is 1493 cc while the Petrol engine is 1197 cc and 998 cc.

• EX-SHOWROOM PRICE: RS 6.79 - 13.19 LAKH
• ON-ROAD PRICE IN BANGALORE STARTS FROM RS 8,19,519 (PETROL)

RS 9,82,222 (DIESEL)

• AVAILABILITY: 23 VARIANTS AND IN 14 DIFFERENT COLOURS.
• FUEL TYPE: PETROL, GEARBOX: MANUAL/AUTO, MILEAGE:18.3 KMPL
• FUEL TYPE: DIESEL, GEARBOX: MANUAL/AUTO, MILEAGE: 19 KMPL

• CUSTOMER REVIEW: 4/5

PROS :

• STYLISH DESIGN
• STRONG PERFORMING ENGINE OPTIONS
• GOOD BOOT SPACE AND GROUND CLEARANCE

CONS :

• LACK OF SEATING CAPACITY
• QUALITY OF PLASTIC IN CABIN ISN’T THE BEST
• NO AVAILABILITY OF 60:40 REAR SPLIT SEATS
• NOT SO SUPPLE RIDE

5.Ford eco-sport ( suv )

The Ford EcoSport has 1 Diesel Engine and 1 Petrol Engine on offer. The Diesel engine is 1498 cc while the Petrol engine is 1496 cc .

• EX-SHOWROOM PRICE: RS 7.99 - 11.49 LAKH
• ON-ROAD PRICE IN BANGALORE STARTS FROM RS 9,97,179(PETROL)

RS 10,56,819(DIESEL)

• AVAILABILITY: 7 VARIANTS AND IN 7 DIFFERENT COLOURS.
• FUEL TYPE: PETROL, GEARBOX: MANUAL/AUTO, MILEAGE: 15.9 KMPL
• FUEL TYPE: DIESEL, GEARBOX: MANUAL/AUTO, MILEAGE: 21.7KMPL

• CUSTOMER REVIEW: 4.6/5

PROS :

• BUILD QUALITY
• DRIVING DYNAMICS
• HIGH-QUALITY AUDIO SYSTEM
• A LARGE AMOUNT OF SPACE

CONS :

• UNDER-PERFORMING BASE ENGINE
• BELOW AVERAGE FUEL ECONOMY
• TERRIBLE AUTOMATIC TRANSMISSION
• FEELS DATED

CONCLUSION

KEEPING IN MIND ALL THE CRITERION ALONG WITH THE FUEL PRICE THESE DAYS MR.D.S.PUGHAZHYENDHII SHOULD OPT FOR TATA NEXON DIESEL VARIANT AS IT IS REALLY GOOD BLEND OF POWER, COMFORTABILITY, DRIVING EXPERIENCE AND FUEL ECONOMY AND ABOVE ALL ABSOLUTE BEST SAFETY STANDARD IN ITS SEGMENT

OVERALL RATING

• EXTERIOR: 4.7/5
• COMFORT: 4.7/5
• PERFORMANCE: 4.5/5
• FUEL ECONOMY: 4.1/5
• VALUE FOR MONEY: 4.7/5
• OVERALL SAFETY RATING: 5 START